Claude Brochu
   HOME

TheInfoList



OR:

Claude Brochu, CM (born October 29, 1944), is a
Canadian Canadians () are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of their being ''C ...
businessman best known as former president and principal owner of the
Montreal Expos The Montreal Expos () were a Canadian professional baseball team based in Montreal. The Expos were the first Major League Baseball (MLB) franchise located outside the United States. They played in the National League (baseball), National League ...
.


Early life and career

Brochu was born on October 29, 1944, in
Quebec City Quebec City is the capital city of the Provinces and territories of Canada, Canadian province of Quebec. As of July 2021, the city had a population of 549,459, and the Census Metropolitan Area (including surrounding communities) had a populati ...
,
Quebec Quebec is Canada's List of Canadian provinces and territories by area, largest province by area. Located in Central Canada, the province shares borders with the provinces of Ontario to the west, Newfoundland and Labrador to the northeast, ...
. He was employed by ''Adams Distilleries'' from 1976 to 1978, then by the
Seagram The Seagram Company Ltd. (which trade name, traded as Seagram's) was a Canadian multinational beverage and during the last few years of its existence, entertainment Conglomerate (company), conglomerate formerly headquartered in Montreal, Quebec. ...
distillery from 1978 to 1986, where he served as the executive
vice-president A vice president or vice-president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vi ...
of
marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...
for the corporation's Canadian operations from 1982 to 1986.Perley, Warren. "Liquor industry executive Claude Brochu was named Friday to...," ''United Press International'' (UPI), Friday, September 5, 1986.
Retrieved March 14, 2023.


Montreal Expos

Brochu succeeded the retiring John McHale as
Montreal Expos The Montreal Expos () were a Canadian professional baseball team based in Montreal. The Expos were the first Major League Baseball (MLB) franchise located outside the United States. They played in the National League (baseball), National League ...
president and chief operating officer on September 5, 1986. He led a consortium of local investors that bought the Expos from
Charles Bronfman Charles Bronfman, (born June 27, 1931) is a Canadian-American businessman and philanthropist and is a member of the Canadian Jewish Bronfman family. With an estimated net worth of $2.5 billion in 2023, Bronfman was ranked by ''Forbes'' as the ...
for $100 million CAD on November 29, 1990. The purchase was completed months later on June 14, 1991. The deal prevented a threatened move to
Arizona Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...
or to
Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
, where retired Miami banker Lou Poller had attempted to purchase and move them. Brochu used C$2 million from his own funds to make this purchase. He was the largest
shareholder A shareholder (in the United States often referred to as stockholder) of corporate stock refers to an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the ...
, with 7% of the shares, and became managing general partner. However, the team's other partners considered their investments to be the equivalent of charitable donations. They let it be known to Brochu that they would not commit any more money beyond their initial investment. As a result, even though Montreal was the fifth-largest market in baseball, Brochu was forced to run the Expos on a shoestring budget. Despite this, the Expos managed to assemble a core of players that included
Moisés Alou Moisés Rojas-Alou Beltré (; ; born July 3, 1966) is an American former professional baseball outfielder who has played 17 seasons in Major League Baseball (MLB) from 1990 to 2008. He played in MLB for the Pittsburgh Pirates, Montreal Expos, ...
,
Marquis Grissom Marquis Deon Grissom (born April 17, 1967) is an American former professional baseball center fielder. He played in Major League Baseball (MLB) for the Montreal Expos, Atlanta Braves, Cleveland Indians, Milwaukee Brewers, Los Angeles Dodgers, and ...
,
Larry Walker Larry Kenneth Robert Walker (born December 1, 1966) is a Canadian former professional baseball right fielder. During his 17-year Major League Baseball (MLB) career, he played with the Montreal Expos, Colorado Rockies, and St. Louis Cardinals. I ...
and John Wetteland. In
1994 The year 1994 was designated as the " International Year of the Family" and the "International Year of Sport and the Olympic Ideal" by the United Nations. In the Line Islands and Phoenix Islands of Kiribati, 1994 had only 364 days, omitti ...
, those players, led by manager
Felipe Alou Felipe Rojas Alou (born May 12, 1935) is a Dominican former professional outfielder, first baseman, coach and manager in Major League Baseball (MLB). He managed the Montreal Expos (1992–2001) and the San Francisco Giants (2003–2006). The fir ...
, had the best record in the majors when the strike cut the season short. They were poised to run away with the
National League East The National League East is one of Major League Baseball's six divisions. Along with the American League Central, it is one of two divisions to have every member win at least one World Series title. After having internal, informal divisions for ...
, with most projections having them winning as many as 105 games. In the 1994-95 offseason, Brochu ordered general manager
Kevin Malone Kevin Malone is a fictional character in the American television series '' The Office,'' portrayed by Brian Baumgartner. In the series, Kevin is a member of the accounting department at the Scranton branch of Dunder Mifflin. He is shown to ...
to cut ties with several of the stars of that season. In a series of transactions that took place between April 5–8, Wetteland was traded to the
New York Yankees The New York Yankees are an American professional baseball team based in the Boroughs of New York City, New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) Am ...
, Ken Hill to the
St. Louis Cardinals The St. Louis Cardinals are an American professional baseball team based in St. Louis. The Cardinals compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Central, Centra ...
, and Grissom to the
Atlanta Braves The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Eas ...
. Walker was a free agent, and the Expos allowed him to go to the
Colorado Rockies The Colorado Rockies are an American professional baseball team based in Denver. The Rockies compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Division. Th ...
without getting anything in return. The fans and press were savage in their condemnation of the
fire sale A fire sale is the sale of goods at extremely discounted prices. The term originated in reference to the sale of goods at a heavy discount due to fire damage. It may or may not be defined as a closeout, the final sale of goods to zero inventor ...
. Years later, Brochu told writer
Jonah Keri Jonah Keri (born September 20, 1974) is a Canadian former journalist, sportswriter, and editor. In 2022, he was incarcerated after pleading guilty to multiple counts of domestic violence offences. Early life and education Keri is from Montreal, ...
that he didn't want to unload Wettland, Hill, Grissom and Walker, but had no choice because of a dangerous depletion of capital. Had the other partners been willing to put the necessary money in, he said, he would have kept the players. His plan to save the team from
bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the deb ...
was to build a new baseball-only park in
downtown Montreal Downtown Montreal (French language, French: ''Centre-Ville de Montréal'') is the central business district of Montreal, Quebec, Canada. The district is situated on the southernmost slope of Mount Royal, and occupies the western portion of the ...
, which would be named ''
Labatt Labatt Brewing Company Limited () is a Anheuser-Busch InBev-owned brewery headquartered in Toronto, Ontario, Canada. Founded in 1847, Labatt is the largest brewer in Canada. In 1995, it was purchased by Belgian brewer Interbrew. In 2004, Interb ...
Park''. He asked for subsidies from the
Canadian Canadians () are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of their being ''C ...
and
Quebec government The Government of Quebec (, ) is the body responsible for the administration of the Canadian province of Quebec. The term is typically used to refer to the executive of the day (i.e. ministers of the Crown) and the non-political staff within each ...
s of the time, but when this attempt failed, he resigned in 1998 and sold his shares to New York art dealer
Jeffrey Loria Jeffrey Harold Loria (born November 20, 1940) is an American entrepreneur, author, and the former owner of the Montreal Expos (now the Washington Nationals) and Miami Marlins of Major League Baseball. Early life Loria was born and raised in a Je ...
. In 2001, he published the book ''My Turn at Bat: The Sad Saga of the Expos'', which blamed Quebec ex-premier
Lucien Bouchard Lucien Bouchard (; born December 22, 1938) is a Canadian lawyer, diplomat and retired politician. A minister for two years in the 24th Canadian Ministry, Mulroney cabinet, Bouchard then founded and led the Bloc Québécois and became Leader ...
for the sale of the baseball team. Bouchard had told him that he wasn't willing to authorize public funding for a new park when he was being forced to close hospitals.


Awards and honors

*Canada's Baseball Man of the Year, 1990 *In 1996, he received the
Order of Canada The Order of Canada () is a Canadian state order, national order and the second-highest Award, honour for merit in the system of orders, decorations, and medals of Canada, after the Order of Merit. To coincide with the Canadian Centennial, ce ...
along with
Angèle Dubeau Angèle Dubeau, (born 24 March 1962) is a retired Canadian classical violinist. She has devoted a large part of her career to making classical music accessible to a wide audience and also frequently played works by contemporary composers. In O ...
, Gordon A. Smith and Trevor Payne.


References

{{DEFAULTSORT:Brochu, Claude 1944 births Living people Major League Baseball executives Major League Baseball owners Montreal Expos executives Montreal Expos owners Members of the Order of Canada Businesspeople from Quebec