Class 95 is an English-language radio station in Singapore. Owned by the state-owned broadcaster
Mediacorp
Mediacorp Pte. Ltd. is the state media, state-owned media conglomerate of Singapore. Owned by Temasek Holdings—the investment arm of the Government of Singapore—it owns and operates television channels, radio, and digital media properties. ...
, it broadcasts a
hot adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
format. The station launched on 1 April 1990.
In a 2022 survey,
Nielsen ranked Class 95 as Singapore's highest-rated English-language radio station, and third-highest-rated station overall, with an average audience of 877,000 listeners.
History
In December 1989, Singapore Broadcasting Corporation (SBC) announced plans for two new radio stations to launch in 1990 in honour of its 10th anniversary and Singapore's 25th anniversary; a
Mandopop
Mandopop or Mandapop refers to Mandarin popular music. The genre has its origin in the jazz-influenced popular music of 1930s Shanghai known as Shidaiqu; later influences came from Japanese enka, Hong Kong's Cantopop, Taiwan's Hokkien pop ...
station on
93.3 (serving as a Chinese counterpart to the recently launched English pop station
Perfect 10), and an unnamed "
MOR" station.
The new MOR station launched on 1 April 1990 as Class 95, carrying an
adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
format targeting an "upmarket" audience. The station's positioning was exemplified by pre-launch television commercials, which featured imagery of
luxury goods
In economics, a luxury good (or upmarket good) is a good (economics), good for which demand (economics), demand increases more than what is proportional as income rises, so that expenditures on the good become a more significant proportion of ove ...
such as
champagne
Champagne (; ) is a sparkling wine originated and produced in the Champagne wine region of France under the rules of the appellation, which demand specific vineyard practices, sourcing of grapes exclusively from designated places within it, spe ...
and
jewellery
Jewellery (or jewelry in American English) consists of decorative items worn for personal adornment such as brooches, ring (jewellery), rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the ...
. "Class" was one of three names considered by SBC for the station, alongside "Light" and "Heart".
See also
*
List of radio stations in Singapore
The following radio stations are located in and transmitted from Singapore.
FM stations
As of August 2023, there are three licensed broadcasters of terrestrial radio in Singapore, offering a total of 19 FM radio stations; 12 are owned by the sta ...
References
External links
CLASS 95's Official website
{{coord missing, Singapore
Radio stations in Singapore
Radio stations established in 1990
1990 establishments in Singapore
Adult contemporary radio stations