Clark Byers (25 January 1915 – 17 February 2004) was an American sign maker. He is famous for painting over 900 barns in 19 states with the slogan "See Rock City" from 1935 to 1969. A native of

Trenton, Georgia Trenton () is a city and the only incorporated municipality in Dade County, Georgia, United States—and as such, it serves as the county seat. The population was 2,195 at the 2020 census. Trenton is part of the Chattanooga, Tennessee–GA Me ...

, Byers started painting advertising on barns in the

American South The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, Dixieland, or simply the South) is census regions United States Census Bureau. It is between the Atlantic Ocean and the ...

and

Midwest The Midwestern United States (also referred to as the Midwest, the Heartland or the American Midwest) is one of the four census regions defined by the United States Census Bureau. It occupies the northern central part of the United States. It ...

for the Rock City attraction atop

Lookout Mountain Lookout Mountain is a mountain ridge at the northwest corner of the U.S. state of Georgia, the northeast corner of Alabama, and along the southeastern Tennessee state line in Chattanooga. Lookout Mountain was the scene of the 18th-century "La ...

Tennessee Tennessee (, ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Kentucky to the north, Virginia to the northeast, North Carolina t ...

. Rock City's owners offered barn owners a free paint job and Rock City souvenirs in exchange for allowing Byers to placing a marketing message on their barns. Because the barns came in various shapes and sizes, each sign was different, but all featured white lettering on a black background, executed in freehand. The number of words and their arrangement varied, based on the size and shape of the barn. On larger barns, Byers might have painted "See 7 States from ROCK CITY atop Lookout Mt. near Chattanooga, Tenn." and on smaller barns, just "See Beautiful ROCK CITY today." Byers' efforts led to Rock City,

, and

Chattanooga Chattanooga ( ) is a city in Hamilton County, Tennessee, United States, and its county seat. It is located along the Tennessee River and borders Georgia (U.S. state), Georgia to the south. With a population of 181,099 in 2020, it is Tennessee ...

becoming a national tourist destination.

References

''Adapted from the article Clark Byers, from

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, licensed under the

GNU Free Documentation License The GNU Free Documentation License (GNU FDL or GFDL) is a copyleft license for free documentation, designed by the Free Software Foundation (FSF) for the GNU Project. It is similar to the GNU General Public License, giving readers the rights ...

.'' 1915 births 2004 deaths 20th-century American painters Lookout Mountain People from Trenton, Georgia American male painters 20th-century American male artists Painters from Georgia (U.S. state) {{US-painter-1910s-stub