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Clarifai Inc. is an
artificial intelligence Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...
(AI) company that specializes in
computer vision Computer vision tasks include methods for image sensor, acquiring, Image processing, processing, Image analysis, analyzing, and understanding digital images, and extraction of high-dimensional data from the real world in order to produce numerical ...
and uses
machine learning Machine learning (ML) is a field of study in artificial intelligence concerned with the development and study of Computational statistics, statistical algorithms that can learn from data and generalise to unseen data, and thus perform Task ( ...
and
deep neural networks Deep learning is a subset of machine learning that focuses on utilizing multilayered neural networks to perform tasks such as classification, regression, and representation learning. The field takes inspiration from biological neuroscience a ...
to identify and analyze images and videos. Clarifai is headquartered in Wilmington, DE with satellite offices in
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
,
Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
,
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
,
Tallinn, Estonia Tallinn is the capital city, capital and List of cities in Estonia, most populous city of Estonia. Situated on a Tallinn Bay, bay in north Estonia, on the shore of the Gulf of Finland of the Baltic Sea, it has a population of (as of 2025) and ...
,
Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
and
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
.


History

Clarifai was founded in 2013 by Matthew Zeiler, a Ph.D. student who recently placed in the top 5 spots of the 2013
ImageNet The ImageNet project is a large visual database designed for use in Outline of object recognition, visual object recognition software research. More than 14 million images have been hand-annotated by the project to indicate what objects are pictur ...
Challenge. Initially, the company offered free and paid versions of image and video recognition via their API and a consumer-facing
iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...
app called Forevery. In 2014 Style Me Pretty, a wedding lifestyle website which used the technology to provide images that are personally adapted to the user, became Clarifai's first customer. In 2016, Clarifai released version 2 of their API, adding custom training and
visual search Visual search is a type of perception, perceptual task requiring attention that typically involves an active scan of the visual environment for a particular object or feature (the target) among other objects or features (the distractors). Visual s ...
to its platform. In 2017 the company moved all research work to a San Francisco office and all government-related endeavors to an office in Washington D.C. Later that year, the company announced a mobile SDK, which allowed users to run their platform without an internet connection. In 2018 Clarifai released an on-premise solution. In 2019, Clarifai opened a new office in Estonia's capital city
Tallinn Tallinn is the capital city, capital and List of cities in Estonia, most populous city of Estonia. Situated on a Tallinn Bay, bay in north Estonia, on the shore of the Gulf of Finland of the Baltic Sea, it has a population of (as of 2025) and ...
.


Funding

In 2015, Clarifai raised $10 million in its Series A
funding round A securities offering (or funding round or investment round) is a discrete round of investment, by which a business or other enterprise raises money to fund operations, expansion, a capital (economics), capital project, an acquisition, or some oth ...
, led by
Union Square Ventures Union Square Ventures (USV) is an American venture capital firm based in New York City. The firm has backed more than 130 startups, including Twitter, Etsy, Stripe, Coinbase, Zynga, Tumblr, Stack Overflow, Meetup, Kickstarter, MongoDB, ...
(USV). After the 2016 launch of their v2 API,
Menlo Ventures Menlo Ventures is a venture capital firm based in Menlo Park, California with an additional office in San Francisco, California. The firm was founded as one of the earliest venture capital firms in Silicon Valley in 1976 and provides technology ...
led their $30 million Series B round, with participation from USV,
Lux Capital Lux Capital is a venture capital firm based in New York City. It was founded in 2000, and focuses on investments in emerging technologies. History Lux Capital was founded in 2000 by Peter Hébert, Robert Paull and Josh Wolfe. In April 2011, for ...
, and Osage University Partners. In October 2021, Clarifai closed a $60 million Series C funding round led by
New Enterprise Associates New Enterprise Associates (NEA) is an American-based venture capital firm. NEA focuses investment stages ranging from seed stage through growth stage across an array of industry sectors. With over $25 billion in committed capital, NEA is one of t ...
(NEA), with participation from existing investors
Menlo Ventures Menlo Ventures is a venture capital firm based in Menlo Park, California with an additional office in San Francisco, California. The firm was founded as one of the earliest venture capital firms in Silicon Valley in 1976 and provides technology ...
,
Union Square Ventures Union Square Ventures (USV) is an American venture capital firm based in New York City. The firm has backed more than 130 startups, including Twitter, Etsy, Stripe, Coinbase, Zynga, Tumblr, Stack Overflow, Meetup, Kickstarter, MongoDB, ...
,
Lux Capital Lux Capital is a venture capital firm based in New York City. It was founded in 2000, and focuses on investments in emerging technologies. History Lux Capital was founded in 2000 by Peter Hébert, Robert Paull and Josh Wolfe. In April 2011, for ...
, LDV Capital, Corazon Capital, NYU Innovation Venture Fund, and new investors
CPP Investment Board The Canada Pension Plan Investment Board (CPPIB; ), operating as CPP Investments (), is a Canadian Crown corporation established by way of the 1997 ''Canada Pension Plan Investment Board Act'' to oversee and invest the funds contributed to and h ...
, NextEquity Partners, SineWave Ventures, and Trousdale Capital. The amount raised brings the company's total funding to $100 million.


Technology

The core of Clarifai's technology is based on
convolutional neural network A convolutional neural network (CNN) is a type of feedforward neural network that learns features via filter (or kernel) optimization. This type of deep learning network has been applied to process and make predictions from many different ty ...
s, which Zeiler focused on for his PhD work. It is a process which enables a computer to learn from data examples and draw its own conclusions, giving applications the ability to predict correct tags for images or videos. The platform includes the ability to moderate content, perform
visual search Visual search is a type of perception, perceptual task requiring attention that typically involves an active scan of the visual environment for a particular object or feature (the target) among other objects or features (the distractors). Visual s ...
, visual similarity, and organize media collections. It has pre-built recognition models that can identify a specific set of concepts like food or travel,
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, and its general model which can identify a range of concepts including objects, ideas, and emotion. It also has the ability to create custom models which can identify other arbitrary objects such as cars or breeds of dogs. The 2018 Model 1.5 with machine-labeled datasets claims to recognize up to 11,000 concepts from object detection, as well as things like mood or theme.


Clients

In 2017, Clarifai had about 100 customers. Their technology was used by
Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...
,
Ubisoft Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Anno'', '' Assassin's Creed'', ' ...
,
BuzzFeed BuzzFeed, Inc. is an American Internet mass media, media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John Seward Johnson III, John S. Johnson III to ...
, and also by companies producing
medical devices A medical device is any device intended to be used for medical purposes. Significant potential for hazards are inherent when using a device for medical purposes and thus medical devices must be proved safe and effective with reasonable assura ...
and drones.


Military work

In 2018 Zeiler disclosed that the company was a participant in
Project Maven Project Maven (officially Algorithmic Warfare Cross Functional Team) is a Pentagon project involving using machine learning and data fusion to process data from many sources, identify potential targets, display information through a user interface ...
, a
US Department of Defense The United States Department of Defense (DoD, USDOD, or DOD) is an executive department of the U.S. federal government charged with coordinating and supervising the six U.S. armed services: the Army, Navy, Marines, Air Force, Space Force, ...
AI program. The disclosure, in a blog post on the company website, came after a
Wired Wired may refer to: Arts, entertainment, and media Music * ''Wired'' (Jeff Beck album), 1976 * ''Wired'' (Hugh Cornwell album), 1993 * ''Wired'' (Mallory Knox album), 2017 * "Wired", a song by Prism from their album '' Beat Street'' * "Wired ...
story reported that a former employee had filed a wrongful termination suit. The suit alleged that she was dismissed for requesting that Clarifai disclose a 2017 server compromise to
the Pentagon The Pentagon is the headquarters building of the United States Department of Defense, in Arlington County, Virginia, across the Potomac River from Washington, D.C. The building was constructed on an accelerated schedule during World War II. As ...
and other customers. Zeiler asserted (in a company blog, posted on June 13, 2018, in response to the server-breach controversy) that the breach involved only "an isolated research server", and that customers were notified following an external security audit. In late January, 2019, several Clarifai employees posted an open letter on a company message board expressing concerns that the June 13 blog-post of Zeiler’s contained implications of Clarifai’s complicit involvement with potentially unethical uses of AI technology, e.g. automated warfare. These allegations are part of the societal concern over the ethical development and use of AI, which has been growing alongside the pace of AI’s advancement.Is Ethical A.I. Even Possible?
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
, 2019


References

{{reflist American companies established in 2013 Software companies based in New York City Software companies of the United States