Claire Belton
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Pusheen is a
cartoon A cartoon is a type of visual art that is typically drawn, frequently Animation, animated, in an realism (arts), unrealistic or semi-realistic style. The specific meaning has evolved, but the modern usage usually refers to either: an image or s ...
cat who is the subject of comic strips, plush toys, vinyl figures, sticker sets, and more, on
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,
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,
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
,
iMessage iMessage is an instant messaging service developed by Apple Inc. and launched in 2011. iMessage functions exclusively on Apple platforms – including iOS, iPadOS, macOS, watchOS, and visionOS – as part of Apple ecosystem, Apple's approach t ...
,
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
, and other social media platforms. Pusheen was created in 2010 by Claire Belton and Andrew Duff for a comic strip on their website, Everyday Cute. More recently, the Pusheen character has been used in social media posts, and on the Pusheen blog. On the official Pusheen website (Pusheen.com), Pusheen is described as being a female fictional cat who loves blogging, snacking, and going on adventures. The original comic strip series included characters modeled after Belton, Duff, their dog named Carm (short for "Carmen"), and Pusheen, a chubby grey tabby cat based on Belton's cat that now lives with her parents in Oregon, Illinois. Pusheen's name stems from the word , which means kitten in Irish. Occasionally, Pusheen and her sister Stormy are drawn in different themes, such as Pusheenosaurus Rex, where Pusheen is a dinosaur and Stormy is in a dinosaur egg. She also appears in other cute and comical forms, such as Pusheenicorn, Purrmaid, and many other themes. Pusheen has a mom named Sunflower, a dad named Biscuit, a sister named Stormy, a brother named Pip, and an array of furry friends, including Sloth the sloth, Bo the parakeet, and Cheek the hamster.


History

Pusheen first appeared in May 2010 in the comic strip ''Pusheen Things'' on Claire Belton and Andrew Duff's website, Everyday Cute. Belton is an illustrator and entrepreneur, best known for creating Pusheen, along with several related cartoon characters. She is president of Pusheen Corp in
Chicago, Illinois Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
. In 2011, Belton and Duff launched a spin-off site dedicated to Pusheen. In 2013, Belton published ''I Am Pusheen The Cat'', a collection of comic strips featuring Pusheen. In 2021, Belton published a sequel, ''The Many Lives of Pusheen the Cat.'' Pusheen has become well known for appearing in sticker sets on
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
, wherein stickers are images that can be attached to personal messages or comments. The stickers feature, including a set of Pusheen stickers, was introduced to Android in April 2013, and subsequently added to the main Facebook website in July. In an article for ''PC Magazine'' on
emoji An emoji ( ; plural emoji or emojis; , ) is a pictogram, logogram, ideogram, or smiley embedded in text and used in electronic messages and web pages. The primary function of modern emoji is to fill in emotional cues otherwise missing from type ...
and
unicode Unicode or ''The Unicode Standard'' or TUS is a character encoding standard maintained by the Unicode Consortium designed to support the use of text in all of the world's writing systems that can be digitized. Version 16.0 defines 154,998 Char ...
, Sascha Segan called Pusheen Facebook's "proprietary emoji", used as a form of
vendor lock-in In economics, vendor lock-in, also known as proprietary lock-in or customer lockin, makes a customer dependent on a vendor for products, unable to use another vendor without substantial switching costs. The use of open standards and alternati ...
. In April 2017, the Pusheen Corporation acquired office space in
Park Ridge, Illinois Park Ridge is a city in Cook County, Illinois, United States, and a suburb of Chicago. Per the 2020 United States census, 2020 census, the population was 39,656. It is located north of downtown Chicago. It is close to O'Hare International Airpo ...
, a suburb of Chicago. The offices are used as a workspace for artists and photographers. On February 18, 2025, Pusheen celebrated her 15th birthday.


Social media

Pusheen is an example of the popularity of cats on the Internet. An exhibition at the New York City Museum of the Moving Image examined the phenomenon, highlighting Pusheen alongside other celebrity cats such as Grumpy Cat and Lil Bub. Pusheen's Facebook page has over 9.2 million fans as of February 2019. The brand has expanded with merchandise, including an app. Pusheen has expanded to take part in multiple social media platforms, including
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
,
Pinterest Pinterest is an American social media service for publishing and discovery of information in the form of digital Bulletin board, pinboards. This includes recipes, home, style, motivation, and inspiration on the Internet using image sharing. Pint ...
, and
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
. She also has many fan pages within the platforms, as well as blogs dedicated to celebrating the comic. Her popularity has allowed the Pusheen Corporation to create an app that is an expansion of the sticker collection that started on Facebook. Each social media account owned by Pusheen's creators has gained over a million followers. Due to this rise in popularity, the company has started releasing GIFs on its website several times a month. The Pusheen GIFs on Facebook include Pusheens resembling desserts. They also have Pusheens eating food such as pizza and donuts. Pusheens are even used at sign-in tables for events in Bellingham, Washington, often on the sign displaying the activity name. LaVenture Middle School in Mount Vernon, Washington sold Pusheen posters at a Scholastic book fair to raise funding. Pusheen.com has a self-quiz to show what kind of Pusheen fan you are. There are Youtube videos featuring Pusheen on the official Pusheen Youtube channel.


Merchandising

The Pusheen corporation started selling Pusheen merchandise after her popularity took off in 2010. The first Pusheen merchandise was sold on the Everyday Cute website as a charm keychain and necklace. From there, the merchandising expanded. In 2014, Gund developed an interest in Pusheen and became the manufacturer of her plush toys and blind boxes. Pusheen Corp has teamed up with many brands to create and sell merchandise in stores, including retailer-specific items. Pusheen Corp has many current retailers, including Hot Topic,
Books-A-Million Books-A-Million, Inc., also known as BAM!, is a bookstore chain in the United States, operating 260 stores in 32 states. Stores range in size from 4,000 to 30,000 square feet and sell books, magazines, manga, collectibles, toys, technology, a ...
,
Barnes & Noble Barnes & Noble Booksellers is an American bookseller with the largest number of retail outlets in the United States. The company operates approximately 600 retail stores across the United States. Barnes & Noble operates mainly through its B ...
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Claire's Claire's (formerly known as Claire's Boutiques, Claire's Boutique and Claire's Accessories) is an American retailer of accessories, jewelry, and toys primarily aimed towards tween and teen girls, and young women. It was founded in 1961 and i ...
, Petco,
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
, Target, FYE, and Gund. Pusheen also has a
Funko Funko Inc. is an American company that manufactures Brand licensing, licensed and limited popular culture, pop culture collectibles, known for its licensed Polyvinyl chloride, vinyl figurines and bobbleheads. In addition, the company produces li ...
Pop! line that consists of various styles of vinyl figures. Pusheen Corp expanded its merchandising to the website formerly known as ''Hey Chickadee'', rebranded as ''The Pusheen Shop'' in 2019. The site features merchandise collections dedicated to Pusheen, including plush toys, clothing, home decor, and accessories. A quarterly subscription box, called the ''Pusheen Box'', filled with Pusheen Products, is also available. In 2022, the video game '' Fall Guys'' collaborated with her. In 2023, the video game '' Among Us'' collaborated with her, too.


References


External links

* {{Official website Internet memes introduced in 2010 Comics about anthropomorphic cats 2010s webcomics 2020s webcomics Fictional cats Anthropomorphic cats Comics characters introduced in 2010 Internet meme characters