Clabber Girl is an American brand of

baking powder Baking powder is a dry chemical leavening agent, a mixture of a carbonate or bicarbonate and a weak acid. The base and acid are prevented from reacting prematurely by the inclusion of a buffer such as cornstarch. Baking powder is used to increas ...

baking soda Sodium bicarbonate (IUPAC name: sodium hydrogencarbonate), commonly known as baking soda or bicarbonate of soda (or simply “bicarb” especially in the UK) is a chemical compound with the formula NaHCO3. It is a salt (chemistry), salt compose ...

, and

corn starch Cornflour, cornstarch, maize starch, or corn starch (American English) is the starch derived from corn (maize) grain. The starch is obtained from the endosperm of the seed, kernel. Corn starch is a common food ingredient, often used to thick ...

popular in the United States. Originally owned and manufactured by Hulman & Company, which also owned and operated the

Indianapolis Motor Speedway The Indianapolis Motor Speedway is a motor racing circuit located in Speedway, Indiana, United States, an enclave suburb of Indianapolis, Indiana. It is the home of the Indianapolis 500 and the Brickyard 400, and and formerly the home of the U ...

and

INDYCAR IndyCar, LLC (stylized as INDYCAR), is an auto racing sanctioning body for American open-wheel car racing headquartered in Indianapolis, Indiana. The organization sanctions two racing series: the premier IndyCar Series with the Indianapolis ...

, it was sold in 2019 to

B&G Foods B&G Foods, Inc. is an American branded foods holding company based in Parsippany, New Jersey. The company was formed in 1996 to acquire Bloch & Guggenheimer, a Manhattan-based producer of pickles, relish and condiments which had been founded in 1 ...

. The brand also owns the ''Rumford'', ''Davis'', ''Hearth Club'' and ''

Royal Royal may refer to: People * Royal (name), a list of people with either the surname or given name * A member of a royal family or Royalty (disambiguation), royalty Places United States * Royal, Arkansas, an unincorporated community * Royal, Ill ...

'' brands of retail baking powder, baking soda and corn starch, and the ''Royal'' brand of dessert mixes. The Clabber Girl name brand comes from the word " clabber", a type of sour milk. In the early 1800s, people mixed clabber with

pearl ash Potash ( ) includes various mined and manufactured salts that contain potassium in water- soluble form.

, soda,

cream of tartar Potassium bitartrate, also known as potassium hydrogen tartrate, with formula K C4 H5 O6, is the potassium acid salt of tartaric acid (a carboxylic acid)—specifically, l-( + )-tartaric acid. Especially in cooking, it is also known as cream ...

, and a few other ingredients to make what we know today as baking powder. The first baking powder brand by Hulman and company was the "Milk Brand". In 1899, it was changed to the "Clabber Brand". In 1923, the company changed the name to "Clabber Girl". According to the official website, the girl on the front of the can dates back to its 1899 debut, when the product was originally called Clabber Baking Powder. "An artist was commissioned to provide a sketch of the girl, which is on display in the Clabber Girl Museum. The truth is, no one knows if the artist used a model or just came up with the Clabber Girl. The Clabber Girl has had a few different looks over the years, but her appearance has remained the same since 1940 when highlights were added to her hair."

NASCAR Sponsorship

Clabber Girl sponsored driver Stevie Reeves in the

NASCAR Busch Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level NASCAR Cup Series, Cup Series. NXS events are frequently held as a Undercard, support ...

from 1994 to 1996, where he picked up two top tens and a pole.

References

External links

Clabber Girl Baking Powder Corporation

Clabber Girl Museum

B&G Foods
Baking powder {{food-product-stub