Cisco Eos was a software platform for Media & Entertainment (M&E) companies developed by the Cisco Media Solutions Group.White, Bobby
Cisco Intensifies Wooing of Entertainment Firms
''

The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

''. 2009-01-07. Retrieved on 2009-06-23. Unlike the

Canon EOS Canon EOS (Electro-Optical System) is an autofocus single-lens reflex camera (SLR) and mirrorless camera series produced by Canon Inc. Introduced in 1987 with the Canon EOS 650, all EOS cameras used 35 mm film until October 1996 when the EOS ...

product, Cisco says that "Eos" is not an acronym, but is pronounced as a word (i.e., EE-oss) Eos is reported to be focused on helping M&E companies connect with online fans experiencing the

disruptive technology In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. The concept was ...

known as the digitization of content.Reardon, Marguerite
Cisco Adds Social Networking to its Forte
''CNET''. 2009-01-06. Retrieved on 2009-06-23.

Overview

Cisco Eos is a hosted

Software as a service Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is co ...

platform that integrates features from multiple point solutions that enable M&E companies to "create, manage, and grow online communities" built around branded entertainment content. Eos supports all entertainment genres and incorporates

social networking A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for a ...

content management Content management (CM) is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referre ...

, site administration, and audience analytics features into a single operating environment, using CMS similar to Joomla! or Wordpress.

Leadership

Cisco Eos is developed by the Cisco Media Solutions Group, led by Cisco employee Dan Scheinman.

History

Cisco concerns manufacturing network devices. In 2003, Cisco acquired

Linksys Linksys is an American brand of data networking hardware products mainly sold to home users and small businesses. It was founded in 1988 by the couple Victor and Janie Tsao, both Taiwanese immigrants to the United States. Linksys products in ...

and its line of home networking products. Cisco acquired

Scientific Atlanta Scientific Atlanta, Inc. was a Georgia, United States-based manufacturer of cable television, telecommunications, and broadband equipment. Scientific Atlanta was founded in 1951 by a group of engineers from the Georgia Institute of Technology, an ...

in 2006 and

Pure Digital Pure International Ltd. is a British consumer electronics company, based in Kings Langley, Hertfordshire, founded in 2002. They are best known for designing and manufacturing digital audio broadcasting (DAB) and DAB+ radios. The imprint on ...

(the maker of Flip video cameras) in 2009. Eos was launched as a homegrown addition to Cisco’s Consumer portfolio in January 2009 at the Consumer Electronics Show (CES). At CES 2010, Cisco announced Eos 2.0. Eos 2.0 includes Facebook Connect integration, migration tools for companies with existing sites and communities, and public APIs for third party developers to expand and use the platform.Kerner, Sean Michael
Cisco Advances Social Media Platform
2010-01-06. Retrieved on 2010-01-28. Eos 2.0 also features member group management to enhance fan engagement and monetization.

Closure

In April 2011 it was announced that Cisco will be closing down the EOS team.

Customers

The first customer announced for Eos was Warner Music Group. The first two

Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most ...

sites powered by Cisco Eos were Laura Izibor and Sean Paul. Michael Nash, executive VP of digital strategy and development at WMG, said that they chose to partner with Cisco, because "we are not a technology company".Christman, Ed
Keynote Q&A: Cisco, WMG Discuss Online Strategy

''Billboard.biz''
. 2009-03-05. Retrieved on 2009-06-23. According to Warner, with sites powered by Cisco Eos, the average unique user spends roughly 8.4 minutes on an artist site; this level of engagement is more than 25 percent higher than on non-Eos sites.Kramer, Staci D
Cisco’s Eos Adds Music Partners—And A New Note With Travel Channel
'' PaidContent''. 2010-01-06. Retrieved on 2010-01-28. Additional customers announced at CES 2010 include Tenth Street Entertainment and Travel Channel.Kim, Ryan
CES2010: Cisco's Eos media platform gaining more momentum
''San Francisco Chronicle''. 2010-01-06. Retrieved on 2010-01-28. It has been stated that "According to Allen Kovac, founder and CEO, The Eleven Seven Music Group/Tenth Street Entertainment, the relationship with Cisco and the Cisco Eos platform allows the company to expand its online presence... " Azuri, Calvi
Cisco EOS Introduces New Features in Social Entertainment Platform
2010-01-08. Retrieved on 2010-01-28. Adam Sutherland, VP of strategy and business development at Travel Channel, said, "The Eos platform allows us to provide tools for our community to contribute, comment and rate content."Spangler, Todd
Travel Channel gets social with Cisco Eos
''

Multichannel News ''Multichannel News'' is a magazine and website published by Future US that covers multichannel television and communications providers, such as cable operators, satellite television firms and telephone companies, as well as emerging Internet ...

''. 2010-01-06. Retrieved on 2010-01-28. In March 2010, Dogwoof became the first Cisco Eos customer in the U.K. Anna Godas, co-founder of Dogwoof, said "today's film industry requires Dogwoof to play a much more interactive role with both the audience and filmmakers ."Kemp, Stewart
U.K.'s Dogwoof teams with CISCO for growth
2010-03-16. Retrieved on 2010-4-26. In May 2010, LOCOG became the second Eos customer in the U.K. and the first in the sports vertical.Sahota, Dawinderpal
London 2012 to boost web presence using Cisco SaaS platform
2010-05-20. Retrieved on 2010-6-3.

Partner program

Cisco announced its Eos Partner Program at CES 2010.
2010-01-06. Retrieved on 2010-01-28. Initial partners include Hot Studio, The Wonder Factory, HCL, and

Infosys Infosys Limited is an Indian multinational information technology company that provides business consulting, information technology and outsourcing services. The company was founded in Pune and is headquartered in Bangalore. Infosys is the ...

Disadvantages

Eos is more expensive than most of its competitors. All data is stored on Cisco servers which creates potential problems if the site has to be transferred.

References

External links

Cisco press release

PC Mag point solution definition

Consumer Electronics Show (CES) site

Dan Scheinman
{Dead link, date=November 2019 , bot=InternetArchiveBot , fix-attempted=yes Computing platforms Social software EOS