Circular Monday is a
grassroots
A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or economic movement. Grassroots movements and organizations use collective action from the local level to effect change at t ...
movement, database and shopping day for circular consumption.
It involves businesses with
circular economy business models that sell, rent, share and repair products made out of recycled materials, including
second hand
Used goods mean any item of personal property offered for sale not as new, including metals in any form except coins that are legal tender, but excluding books, magazines, and postage stamps.
Risks
Furniture, in particular bedding or upholstere ...
services.

It was founded in 2017 in
Malmö
Malmö (, ; da, Malmø ) is the largest city in the Swedish county (län) of Scania (Skåne). It is the third-largest city in Sweden, after Stockholm and Gothenburg, and the sixth-largest city in the Nordic region, with a municipal popula ...
, Sweden, by Swedish start-up founder Henning Gillberg,
and was initially called White Monday; it changed name in 2020. It was devised as an antidote to
Black Friday, which promotes linear consumption, and takes place on the Monday before Black Friday.
By 2019, over 200 businesses were taking part.
Participating businesses - mainly based in Europe - discount their products to expose circular alternatives to the linear consumption offered by Black Friday and other shopping days.
See also
*
Buy Nothing Day
Buy Nothing Day is a minor event of protest against consumerism. In North America, the United Kingdom, Finland and Sweden, Buy Nothing Day is held the day after U.S. Thanksgiving, concurrent to Black Friday; elsewhere, it is held the followin ...
References
External links
CircularMonday.com
Consumerism
Anti-consumerism
Waste minimisation
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