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Cinnamon Roll Day or Cinnamon Bun Day (, ) falls on 4 October each year. It is an annual theme day created for marketing purposes in Sweden and Finland that was instituted in 1999 by Kaeth Gardestedt. At the time, she was a project manager for Home Baking Council (''Hembakningsrådet'') which was historically a trade group supported by
yeast Yeasts are eukaryotic, single-celled microorganisms classified as members of the fungus kingdom (biology), kingdom. The first yeast originated hundreds of millions of years ago, and at least 1,500 species are currently recognized. They are est ...
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flour Flour is a powder made by Mill (grinding), grinding raw grains, List of root vegetables, roots, beans, Nut (fruit), nuts, or seeds. Flours are used to make many different foods. Cereal flour, particularly wheat flour, is the main ingredie ...
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sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose Glucose is a sugar with the Chemical formula#Molecular formula, molecul ...
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margarine Margarine (, also , ) is a Spread (food), spread used for flavoring, baking, and cooking. It is most often used as a substitute for butter. Although originally made from animal fats, most margarine consumed today is made from vegetable oil. The ...
manufacturers and is now supported by the Dansukker brand of sugar.


Cultural role

The purpose of the celebration is to increase attention on Swedish baking traditions, with a particular focus on cinnamon buns, and to increase the consumption of products like yeast, flour, sugar, and margarine. The day is promoted through advertising signs in shops and cafés. Every year,
IKEA IKEA ( , ) is a Multinational corporation, multinational conglomerate (company), conglomerate founded in Sweden that designs and sells , household goods, and various related services. IKEA is owned and operated by a series of not-for-profit an ...
stores worldwide also commemorate the day by having promotions for cinnamon buns in October. Cinnamon buns are also featured in community events among Swedes in New Zealand and at the Church of Sweden Abroad. Most official food celebrations are minor events that receive little attention, but the Swedish adoption of Cinnamon Roll Day has been unusually popular. Most people in Sweden will eat a cinnamon bun on that day. According to Swedish ethnologist Jonas Engman, the popularity is due in part to a crisis of
national identity National identity is a person's identity or sense of belonging to one or more states or one or more nations. It is the sense of "a nation as a cohesive whole, as represented by distinctive traditions, culture, and language". National identity ...
, which has caused people to value things that remind them of positive features from past years.


Date

Cinnamon Roll Day is celebrated on 4 October because the Home Baking Council did not want the day to compete with other food traditions, such as sweet semla buns, which are served in Sweden on
Shrove Tuesday Shrove Tuesday (also known as Pancake Tuesday or Pancake Day) is the final day of Shrovetide, which marks the end of the pre-Lenten season. Lent begins the following day with Ash Wednesday. Shrove Tuesday is observed in many Christian state, Ch ...
. In Sweden,
International Children's Day Children's Day is a commemorative date celebrated annually in honour of children, whose date of observance varies by country. In 1925, International Children's Day was first proclaimed in Geneva during the World Conference on Child Welfare. Sin ...
is celebrated on the first Monday of October. "A thought with Cinnamon Roll Day was that it would be a day of thoughtfulness".{{Cite web , last=Axelsson , first=Mattias , date=2009-10-03 , title=Varför är kanelbullens dag den 4 oktober? , url=https://svenskahogtider.com/2009/10/03/varfor-ar-kanelbullens-dag-den-4-oktober/ , access-date=2023-10-03 , website=Högtider och traditioner , language=sv-SE


See also

* Fika – Swedish practice that frequently features cinnamon rolls


References


External links


The Cinnamon Bun Day website
Recurring events established in 1999 October observances Pastries Cinnamon Culture of Sweden Culture of Finland Holiday foods