AT&T Mobility, LLC, also known as AT&T Wireless and marketed as simply AT&T, is an American telecommunications company. Formed in April 2000 as Cingular Wireless LLC, It is a

wholly owned subsidiary A subsidiary, subsidiary company, or daughter company is a company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unl ...

of AT&T Inc. and provides wireless services in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. AT&T Mobility is the third largest wireless carrier in the United States, with 118 million subscribers as of March 31, 2025. The company is headquartered in

Brookhaven, Georgia Brookhaven, formerly North Atlanta, is a city in the northeastern suburbs of Atlanta that is located in western DeKalb County, Georgia, United States, directly northeast of Atlanta. On July 31, 2012, Brookhaven was approved in a referendum to b ...

. Originally known as Cingular Wireless (a joint venture between SBC Communications and

BellSouth BellSouth, LLC (stylized as ''BELLSOUTH'' and formerly known as BellSouth Corporation) was an American telecommunications holding company based in Atlanta, Georgia. BellSouth was one of the seven original Regional Bell Operating Companies after ...

) from 2000 to 2007, the company acquired the old

AT&T Wireless AT&T Mobility, LLC, also known as AT&T Wireless and marketed as simply AT&T, is an American telecommunications company. Formed in April 2000 as Cingular Wireless LLC, It is a wholly owned subsidiary of AT&T Inc. and provides wireless serv ...

in 2004; SBC later acquired the original AT&T and adopted its name. Cingular became wholly owned by AT&T in December 2006 as a result of AT&T's acquisition of BellSouth. In January 2007, Cingular confirmed it would rebrand itself under the AT&T name. Although the legal corporate name change occurred immediately, for both regulatory and brand-awareness reasons both brands were used in the company's signage and advertising during a transition period.Cingular is now the new AT&T
" AT&T

press release A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing new information, creating an official statement, or making an announcement directed for public releas ...

. January 12, 2007. The transition concluded in late June, just prior to the rollout of the

Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

. On March 20, 2011, AT&T Mobility announced its intention to acquire

T-Mobile US T-Mobile US, Inc. is an American wireless network operator headquartered in Bellevue, Washington. Its majority shareholder and namesake is the German telecommunications company Deutsche Telekom. T-Mobile is the second largest wireless carrie ...

from

Deutsche Telekom Deutsche Telekom AG (, ; often just Telekom, DTAG or DT; stylised as ·T·) is a partially state-owned German telecommunications company headquartered in Bonn and the largest telecommunications provider in Europe by revenue. It was formed in 199 ...

for $39 billion. If it had received government and regulatory approval, AT&T would have had more than 130 million subscribers. However, the U.S. Department of Justice, the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

(FCC), and AT&T Mobility's competitors (such as

Sprint Corporation Sprint Corporation was an American telecommunications company. Before being acquired by T-Mobile US on April 1, 2020, it was the fourth-largest mobile network operator in the United States, serving 54.3 million customers as of June 30, 2019. Th ...

) opposed the move on the grounds that it would substantially reduce competition in the

cellular network A cellular network or mobile network is a telecommunications network where the link to and from end nodes is wireless network, wireless and the network is distributed over land areas called ''cells'', each served by at least one fixed-locatio ...

market. In December 2011, in the face of both governmental and widespread consumer opposition, AT&T withdrew its offer to complete the merger.

Services

AT&T currently offers 3 tiers of its Unlimited Your Way plan, AT&T Unlimited Premium® PL, AT&T Unlimited Extra® EL, or AT&T Unlimited Starter® SL. Customers can also choose either the AT&T Value Plus VL or AT&T 4 GB plans. All plans come with unlimited talk and text, with unlimited data on all except the AT&T 4 GB plan. The higher tier plans include premium data that offers superior service, up to the allotted limit on each line during a bill cycle, plus other features like Mobile Hotspot and more. The AT&T Unlimited Premium® PL plan also includes unlimited talk, text, and data in 20 Latin American countries including the Dominican Republic, included at no extra charge. As of January 8, 2016, AT&T no longer offers two-year contracts for subsidized smartphones on consumer accounts. Customers who currently have two-year contracts are grandfathered until they upgrade to a new device, in which case they will have to choose from AT&T's NEXT installment plans for smartphones. Unlimited data plans may be throttled based on the terms of the plan. AT&T also allows existing customers to stay on legacy right plans; however, reserves the right to terminate or require a plan change per its terms of service. Within AT&T's 21-state landline footprint, other AT&T services are offered at the AT&T retail stores, including signing up for home phone, internet, and U-verse. AT&T stores outside of its footprint offer wireless services. All AT&T company-owned stores nationwide sell

DirecTV DirecTV, LLC is an American Multichannel television in the United States, multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital Satellite television, s ...

. AT&T also provides free-email services to its customers.

Employees

A large number of AT&T Mobility employees are unionized, belonging to the

Communications Workers of America The Communications Workers of America (CWA) is the largest communications and media labor union in the United States, representing about 700,000 members in both the private and public sectors (also in Canada and Puerto Rico). The union has 27 loc ...

. The CWA represented roughly 15,000 of the previous 20,000 formerly AT&T Wireless employees as of early 2006. As of the end of 2009, the CWA website claims that roughly 40,000 workers of AT&T Mobility are represented by the union.

History

Cingular Wireless

Cingular Wireless is a wireless telecommunications company that was founded in April 2000 as a joint venture of SBC Communications and

. The joint venture created the nation's second-largest carrier. Cingular grew out of a conglomeration of more than 100 companies, including 12 well-known regional companies with

Bell A bell /ˈbɛl/ () is a directly struck idiophone percussion instrument. Most bells have the shape of a hollow cup that when struck vibrates in a single strong strike tone, with its sides forming an efficient resonator. The strike may be m ...

roots. The 12 companies included: * Three companies spun off from Advanced Mobile Phone Service ** Ameritech Mobile Communications ** BellSouth Mobility ** Southwestern Bell Mobile Systems * BellSouth Mobility DCS * BellSouth Wireless Data * CCPR Services d/b/a Cellular One of Puerto Rico and U.S. Virgin Islands * Pacific Bell Wireless * Pacific Bell Wireless Northwest * SBC Wireless * SNET Mobility * Southwestern Bell Wireless SBC Wireless had previously operated in several northeast markets under the " Cellular One" brand, while BellSouth's wireless operations incorporated the former Houston Cellular. Cingular's lineage can be traced back to Advanced Mobile Phone Service, which was a subsidiary of AT&T created in 1978 to provide cellular service nationwide. AMPS was divided among the Regional Bell Operating Companies as part of the Bell System divestiture. With the exception of Pacific Bell and BellSouth Mobility DCS, the digital network consisted of D-AMPS technology. The Pacific Bell and BellSouth Mobility DCS networks used GSM technology on the PCS frequency band (1900 MHz). In October 2007, AT&T's president and

chief executive officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

Stan Sigman announced his retirement. Ralph de la Vega, group president-Regional Telecom & Entertainment, was named as president and CEO of AT&T Mobility.

AT&T Wireless merger

In February 2004, after a bidding war with Britain's

Vodafone Vodafone Group Public Limited Company () is a British Multinational company, multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates Service (economic ...

Plc (at the time a part-owner of Verizon Wireless), Cingular announced that it would purchase its struggling competitor, AT&T Wireless Services, for $41 billion. This was more than twice the company's trading value. The merger was completed on October 26, 2004. The combined company had a customer base of 46 million people at the time, making Cingular the largest wireless provider in the United States. AT&T Wireless was then legally renamed New Cingular Wireless Services. Shortly after, new commercials were shown with the "AT&T" transforming into the Cingular logo, and with the Cingular logo's text turned blue to acknowledge the change. Some of the companies that comprised Cingular, such as BellSouth Mobility, ceased to exist when they were legally merged into the operating company subsidiary AT&T Wireless PCS, which was New Cingular Wireless PCS. First announced on June 22, 2005, Cingular Wireless announced the intention to divest its

Caribbean The Caribbean ( , ; ; ; ) is a region in the middle of the Americas centered around the Caribbean Sea in the Atlantic Ocean, North Atlantic Ocean, mostly overlapping with the West Indies. Bordered by North America to the north, Central America ...

and

Bermuda Bermuda is a British Overseas Territories, British Overseas Territory in the Atlantic Ocean, North Atlantic Ocean. The closest land outside the territory is in the American state of North Carolina, about to the west-northwest. Bermuda is an ...

operations and licenses which it acquired from the acquisition of AT&T Wireless, to Irish-owned and

Jamaica Jamaica is an island country in the Caribbean Sea and the West Indies. At , it is the third-largest island—after Cuba and Hispaniola—of the Greater Antilles and the Caribbean. Jamaica lies about south of Cuba, west of Hispaniola (the is ...

-based Digicel Group under undisclosed financial terms. In 2006, one year following the deal, a high-ranking source allegedly close to the sale pointed the Barbados Daily Nation Newspaper towards some SEC filings made by Cingular which were said to establish an idea of the approximate sale price of the deal. According to the SEC filings Cingular was paid around $122 million, with much of that cost going towards the purchase of the former AT&T Wireless assets in Barbados by Digicel. At the time of the merger, there were two networks: the historic AT&T ''Blue'' Network and the Cingular ''Orange'' Network. Both networks contained a mix of both TDMA and GSM facilities. Approximately 50,000 cell sites had to be melded together. From a technical standpoint, the "blue" and "orange" networks were considered different networks until integration was completed in 2005. Enhanced Network Selection (ENS) was used to home cellular devices on either the "blue" or "orange" network during this process.

The New AT&T

On November 21, 2005, Ed Whitacre, then CEO of the newly merged SBC/AT&T, announced plans to market Cingular's service under the ''AT&T'' brand. BellSouth spokesman Jeff Battcher countered that the terms of the joint venture allow either party to sell the service under another name, and that he believes they will be using the brand to market to business customers. Cingular president Stan Sigman concurred with BellSouth's position, indicating that the Cingular brand would continue but be sold under the AT&T brand where offered in packages with other AT&T services, such as data and wireline telephony. However, AT&T announced on March 5, 2006, that AT&T would merge with BellSouth. The acquisition was finalized on December 29, 2006, when the FCC gave its final approval. The following month, AT&T announced that it would phase out the Cingular brand across all of its services and replace it with AT&T, with an accompanying advertising campaign branding the combined company as "The New AT&T." Commercials featured the orange Cingular "Jack" logo encircling the AT&T globe logo several times, dragging its blue bars behind it to form the globe's blue stripes, before finally disappearing behind it, being backed by the chorus of the

Oasis In ecology, an oasis (; : oases ) is a fertile area of a desert or semi-desert environmentAll Around the World". AT&T added the color orange to its signage to reflect the change; AT&T would eventually remove orange in 2015 following another rebranding related to its acquisition of

. In November 2007, AT&T merged with Dobson Communications, who owned Cellular One and was a roaming partner of AT&T, for $2.8 billion. The sale added 1.7 million subscribers and expanded AT&T coverage in various suburban and rural markets (including Alaska). On November 7, 2008, AT&T announced its intent to acquire Centennial Wireless for $944 million, expanding its coverage in the Midwest, southern U.S., and Puerto Rico.

Failed acquisition of T-Mobile USA

On March 20, 2011, AT&T and

announced that AT&T had agreed to acquire T-Mobile USA from Deutsche Telekom in a deal estimated to be worth $39 billion in cash and stock. AT&T said the deal was expected to close in 12 months and was subject to regulatory approval. As of June 2011, it was being examined by the FCC. On August 31, 2011, the United States Department of Justice formally announced that it had filed a lawsuit to block the merger. On November 22, 2011, FCC Chairman Julius Genachowski recommended sending AT&T's proposed T-Mobile acquisition to an administrative law judge for review and a hearing. On November 23, 2011, AT&T withdrew its application with the FCC regarding the acquisition of T-Mobile USA. They also indicated that they would recognize a $4 billion dollar accounting charge in the event of a deal collapse. That charge covers a $3 billion cash breakup fee and $1 billion as the market value for the spectrum they were required to transfer to T-Mobile if the deal failed to complete.

2012–present

On August 2, 2012, AT&T announced its intent to acquire NextWave Wireless. On January 22, 2013, AT&T announced its intent to acquire the U.S. retail wireless operations of Atlantic Tele-Network, doing business as Alltel, for $780 million. On June 24, 2014, Plateau Wireless announced the sale of assets and operations in eastern New Mexico and west Texas to AT&T, including wireless spectrum and 40,000 customers. In November 2014 and January 2015, AT&T acquired the Mexican wireless carriers Iusacell and Nextel Mexico to form AT&T Mexico. On October 9, 2019, Liberty Cablevision of Puerto Rico's parent company (Liberty Latin America), announced the acquisition of AT&T Wireless Services in Puerto Rico and the U.S. Virgin Islands, in a $1.95 billion deal. The sale was completed on November 2, 2020. In May 2021, the company began promoting AT&T and Liberty as a unified brand. In September 2021, Liberty began phasing out the AT&T brand and introduced a new logo. On February 22, 2024, a massive outage affected customers nationwide.

Network

GSM facilities

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...

, Northern New Jersey and

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, Cingular and T-Mobile USA maintained and shared a GSM-1900 network prior to the acquisition of

, through a joint venture known as ''GSM Facilities''. The network sharing agreement allowed Cingular to offer local service in northern New Jersey and New York City and T-Mobile USA to offer service in California and Nevada. On May 25, 2004, Cingular and T-Mobile USA announced their intention to dissolve the agreement contingent on Cingular's successful acquisition of AT&T Wireless, the Cingular network was transferred to T-Mobile USA, with Cingular continuing work on the GSM facilities at AT&T Wireless sites.

Fiber network switching facilities

AT&T has a global sub-sea Tier-1 fiber network switching facility on St. Croix in the

U.S. Virgin Islands The United States Virgin Islands, officially the Virgin Islands of the United States, are a group of Caribbean islands and a territory of the United States. The islands are geographically part of the Virgin Islands archipelago and are located ...

, in conjunction with University of the Virgin Islands Research and Technology Park.

Radio frequency summary

The following is a list of known frequencies that AT&T employs in the United States.

Past networks

The following chart lists the networks that AT&T previously operated.

Coverage

As a result of its formation through mergers and acquisitions, as well as the rapid technological change in the wireless industry, AT&T operates the second-largest digital voice and data network within its United States footprint. AT&T's network footprint supports 4G and uses LTE/ LTE-Advanced for simultaneous

packet switched In telecommunications, packet switching is a method of grouping data into short messages in fixed format, i.e. '' packets,'' that are transmitted over a digital network. Packets consist of a header and a payload. Data in the header is used b ...

voice and data communications. AT&T is also in the process of rolling out its 5G network based on the NR specification. Cingular, the predecessor to AT&T, supported legacy D-AMPS/TDMA and analog wireless networks. In March 2006, Cingular announced that these networks would be shut down by February 2008. As of March 31, 2007, Cingular ended TDMA supported for GoPhone (pre-paid) customers. On July 15, 2007, AT&T TDMA on 1900 MHz was retired, while TDMA on 850 MHz remained. On February 18, 2008, AT&T Mobility officially ended service on their AMPS and remaining TDMA network, except for in areas previously operated by Dobson Communications; the Dobson AMPS and TDMA network was shut down March 1, 2008. Networks formerly operated by AT&T predecessors including Cingular also include various

paging In computer operating systems, memory paging is a memory management scheme that allows the physical Computer memory, memory used by a program to be non-contiguous. This also helps avoid the problem of memory fragmentation and requiring compact ...

services and the Cingular Interactive division, which became Velocita Wireless. Velocita was later purchased by

Sprint Nextel Sprint Corporation was an American telecommunications company. Before being Merger of Sprint Corporation and T-Mobile US, acquired by T-Mobile US on April 1, 2020, it was the fourth-largest mobile network operator in the United States, serving 5 ...

. AT&T also offered Enhanced Push To Talk (PTT) services on smartphones. The original PTT service was sunset. The AT&T wireless data network began in 2002 as a Cingular initiative called "Project Genesis" that involved a

GPRS General Packet Radio Service (GPRS), also called 2.5G, is a mobile data standard on the 2G cellular communication network's Global System for Mobile Communications, global system for mobile communications (GSM). Networks and mobile devices wit ...

overlay of the entire wireless network. Project Genesis was completed by the end of 2004. Later, this network was upgraded to EDGE across the GSM footprint. In 2005, AT&T launched a broadband network known as "BroadbandConnect", based on UMTS and

HSDPA High Speed Packet Access (HSPA) is an amalgamation of two mobile protocols—High Speed Downlink Packet Access (HSDPA) and High Speed Uplink Packet Access (HSUPA)—that extends and improves the performance of existing 3G mobile telecommunic ...

, to counter Verizon Wireless and Sprint's EV-DO networks. UMTS service was launched on December 6, 2005, in Seattle, Portland, San Francisco, Salt Lake City, San Jose, San Diego, Las Vegas, Phoenix, Puerto Rico, Austin, Houston, Dallas, Detroit, Chicago, Boston, Baltimore, and Washington, D.C., and expanded to all major metropolitan markets by the end of 2006. As of early 2009, AT&T Mobility has completed its upgrade of the 3G to

HSUPA High Speed Packet Access (HSPA) is an amalgamation of two mobile protocols—High Speed Downlink Packet Access (HSDPA) and High Speed Uplink Packet Access (HSUPA)—that extends and improves the performance of existing 3G mobile telecommunic ...

, In 2011, it was reported that AT&T would upgrade its network to

HSPA+ HSPA may refer to: * High Speed Packet Access, a mobile broadband technology * Hawaiian Sugar Planters' Association Education * High School Proficiency Assessment * Humphrey School of Public Affairs, an American public policy school * Hunte ...

throughout the year, which it would market as offering 4G-grade speeds. On September 18, 2011, AT&T first launched LTE service in 5 U.S. metropolitan areas, with plans for serving 15 markets by the end of the year. AT&T's LTE rollout was noticeably slower than that of its competitor, Verizon Wireless, with the company stating that its then-proposed acquisition of T-Mobile USA would be necessary. In November 2012, AT&T promoted the network as serving 150 million users, with plans to double its coverage by 2014. On January 1, 2017, AT&T discontinued its 2G

GSM The Global System for Mobile Communications (GSM) is a family of standards to describe the protocols for second-generation (2G) digital cellular networks, as used by mobile devices such as mobile phones and Mobile broadband modem, mobile broadba ...

network. In April 2017, AT&T announced that it would upgrade its existing LTE networks in selected markets to support LTE Advanced and LTE Advanced Pro features, marketed as "5G Evolution" (5G ''E''). In January 2018, AT&T stated that it intended to deploy 5G NR service by the end of the year. On February 22, 2022, AT&T discontinued its 3G

UMTS The Universal Mobile Telecommunications System (UMTS) is a 3G mobile cellular system for networks based on the GSM standard. UMTS uses Wideband Code Division Multiple Access, wideband code-division multiple access (W-CDMA) radio access technolog ...

network AT&T operates the second-largest 5G network in the U.S. with approximately 30% of the nation covered. AT&T uses low, mid, and high band frequencies. Mid and high band 5G is marketed as 5G+ and offers much faster speeds than low band. Continuous expansion of the 5G network, especially mid-band 5G+, is planned through 2023. AT&T plans to cover 200 million people with 5G+ by the end of 2023.

Marketing

"Fewest dropped calls"

During the first quarter of 2006, Telephia reported that during an extensive nationwide test of major wireless carriers in 350 metropolitan markets around the country, Cingular dropped the fewest calls across the country. In turn, Cingular began aggressively advertising the "Allover Network", citing Telephia as "the leading independent research company." Telephia's report was in stark contrast to the Consumers Union publication,

Consumer Reports Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy. Founded ...

, based on a survey of 50,000 of its members in 18 cities, which criticized Cingular for static and dropped calls. Furthermore, J.D. Power and Associates consistently ranked Cingular at or near the bottom of every geographical region in its 2006 Wireless Call Quality Study, which is based on a smaller survey of 23,000 wireless users. This campaign had to come to an abrupt end. Telephia, which tests wireless networks by making over 6 million calls per year in what it claims is the world's largest wireless network test program, initially refused to provide details on its study, and a spokesman for the company has said, according to the ''

Boston Globe ''The Boston Globe,'' also known locally as ''the Globe'', is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes. ''The Boston Globe'' is the oldest and largest daily new ...

'', that "Cingular shouldn't have even mentioned the company's name to a reporter." The research company later stated that Cingular did, indeed, have a "statistically significant lower dropped-call rate than the competition across some market/time period groupings", but that Telephia had "no knowledge of the specific methodology (markets, time periods or statistical thresholds) that Cingular used for its 'lowest dropped call' claim." While AT&T has abandoned its verbal claim of "The Fewest Dropped Calls" in its commercials, it continues to show situations where two persons are speaking with each other on their phones, and one of the users' call drops. AT&T now states "We are still continuing to run ads that emphasize the importance of not dropping calls. That campaign is continuing."

iPhone

On June 29, 2007,

was introduced to the United States market, and AT&T was the exclusive carrier for the device within the United States until February 10, 2011, when the iPhone 4 was launched on the

Verizon Verizon Communications Inc. ( ), is an American telecommunications company headquartered in New York City. It is the world's second-largest telecommunications company by revenue and its mobile network is the largest wireless carrier in the ...

network. Teething problems with AT&T's billing process emerged soon after the iPhone's release, as early adopters started receiving exceptionally detailed monthly telephone bills with one of the most notable being the 300-page iPhone bill that was featured in an online video by YouTube influencer iJustine. Apple launched the iPhone 3G with AT&T on July 11, 2008. Although specific AT&T sales numbers are unavailable, Apple announced that over 1 million iPhone 3G devices were sold during the first three days — in contrast, according to

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American businessman, inventor, and investor best known for co-founding the technology company Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder o ...

, Apple's CEO, "It took 74 days to sell the first one million original iPhones." In August 2008,

Best Buy Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was r ...

announced that it would begin selling the iPhone 3G for use on the AT&T network. In September 2008, AT&T announced that it would also sell the iPhone 3G in Puerto Rico and the U.S. Virgin Islands. The iPhone 4 was released on June 24, 2010. According to Apple, over 1.7 million iPhone 4 units were sold in the first few days, which is the most out of any phone ever sold. These sales propelled AT&T to strong Q2 results. The iPhone 5 was released on September 12, 2012. Apple reported selling 5 million iPhone 5's in the first weekend. AT&T activated 8.5 million iPhones in Q4 of 2012.

Android-based smart phones

On February 18, 2010, AT&T announced that on March 7, 2010 it would introduce its first smart phone based on

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

's Android operating system, the Motorola Backflip. On March 22, 2010, AT&T announced that its second Android handset would be the Dell Aero, a revised version of the Dell Mini 3. However, the second Android phone AT&T released was the HTC Aria which was announced on June 14, 2010 and released on June 20, 2010. The Samsung Captivate, which is part of the Galaxy S family, was released on AT&T's network on July 18, 2010. In addition to devices released on AT&T were a line of handsets manufactured by Motorola. The Motorola Flipout, followed by the Motorola Flipside and the Motorola Bravo all run Android 2.1 and were all released Q4 2010. Three new 4G Android devices were announced for release within the first and second quarter of the fiscal year 2011, including the Motorola Atrix 4G, the HTC Inspire 4G, and the Samsung Infuse 4G. HTC Inspire 4G being the first, preceded by the Motorola Atrix 4G are, available through AT&T's 4G network. These three devices are all running Android 2.2 (Froyo) and are expected to be upgraded to Android 2.3 Gingerbread later in the year, along with an update to "enable" 4G uploads. Unlike other United States networks with Android-based phones, AT&T did not allow non-market apps to be installed. However, on May 16, 2011 AT&T announced that some current and future Android devices will come with an option to allow the installation of unofficial applications.

4G LTE (long-term evolution)

In a BBDO campaign for 4G and 4G LTE started in November 2012, Beck Bennett interviewed children in commercials directed by Jorma Taccone, with the slogan "It's not complicated." The children were asked whether fast or slow is better, or whether two is better than one. Taccone said "The spots are 'guided' improv", meaning the children were allowed to be natural until others had to step in and help.

In Need for Speed Games

In the NFS games Underground 2 to

Carbon Carbon () is a chemical element; it has chemical symbol, symbol C and atomic number 6. It is nonmetallic and tetravalence, tetravalent—meaning that its atoms are able to form up to four covalent bonds due to its valence shell exhibiting 4 ...

, the network (as Cingular) was shown as the mobile internet provider in the ingame voice/text message.

Current services

AT&T reintroduced unlimited plans in 2016; on launch, users were required to subscribe to an AT&T-owned

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

service (

or U-verse) in order to be eligible. In April 2017, the Unlimited Plus plan was reduced in price, and a complimentary subscription to

HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...

(either as part of an AT&T-owned pay television service, or standalone via HBO GO) was added to both plans. In June 2018, the two plans were discontinued for new subscribers and replaced by similar "Unlimited & More" plans, which both include AT&T's new "Watch TV" service (which includes a selection of entertainment cable networks) at no charge, and Unlimited & More Premium allowing users to also choose a premium subscription service (such as

Cinemax Cinemax is an American pay television network owned by Home Box Office, Inc., a subsidiary of Warner Bros. Discovery. Launched on August 1, 1980, as a "maxi-pay" service to complement the offerings of its sister premium network, HBO (Home Box ...

, HBO, Showtime,

Spotify Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...

Starz Starz (stylized in all caps as STARZ; pronounced "stars") is an American pay television network owned by Starz Entertainment, and is the flagship property of Starz Inc. Launched in 1994 as a multiplex service of what is now Starz Encore, ...

Amazon Music Amazon Music (previously Amazon MP3) is a music streaming platform and digital music store operated by Amazon. As of January 2020, the service had 55 million subscribers. It was the first music store to sell music without digital rights manag ...

Unlimited, Pandora Premium, or VRV) as an add-on. The basic Unlimited & More plan is restricted to standard definition video streaming.

AT&T Prepaid

AT&T Prepaid (stylized AT&T PREPAID; formerly GoPhone) is a

prepaid mobile phone A prepaid mobile device, also known as a pay-as-you-go (PAYG), pay-as-you-talk, pay and go, go-phone, or prepay, is a mobile device such as a smartphone, phone for which credit is purchased in advance of service use. The purchased credit is us ...

service from AT&T Mobility. The GoPhone name and product were originally conceived and implemented by McCaw Cellular by its founder Craig McCaw and first used in commerce in 1987 by his company. It was later bought by AT&T in 1995 and used by the pre-2004 "

" after Cingular's purchase of AT&T Wireless in 2004 for $41 billion.Rohde, Laura
"Cingular Buys AT&T Wireless"
, ''

PC World ''PC World'' (stylized as PCWorld) is a global computer magazine published monthly by IDG. Since 2013, it has been an online-only publication. It offers advice on various aspects of PCs and related items, the Internet, and other personal tec ...

'', IDG News Service, Feb 17, 2004 At that time, Cingular was jointly owned by SBC Communications (Southwestern Bell Corporation) of San Antonio, Texas, which owned 60 percent, and

of Atlanta, Georgia. The original GoPhone service was discontinued and Cingular renamed its prepaid services under GoPhone. The GoPhone brand name was still in use even after "Cingular" renamed itself "AT&T Mobility" until 2017 when it was rebranded AT&T PREPAID. As of January 2019, AT&T Prepaid has 6 million subscribers.

NumberSync

NumberSync was introduced in 2015. The service allows AT&T postpaid wireless customers to use one telephone number to send and receive calls and text messages across all of their supported devices.

Slogans of AT&T

* "Your World. Close At Hand." (1999) * "What do you have to say?" (2000–2002) * "Fits you best" ( Cingular Wireless) (2002–2004) * "Raising the bar" ( Cingular Wireless) (2004–2006) * "More bars, In More places" (2006–2007) * "Your world. Delivered" (2007–2010) * "Rethink possible" (2010–2014) * "Mobilizing Your World" (2014–2017) * "Entertainment Your Way" (2017) * "More For Your Thing, That's Our Thing" (2018–present)

Controversies

Misrepresentation of network technology

Misrepresentation as 4G (LTE)

In 2011, following a similar change by T-Mobile USA, AT&T began marketing both its HSPA and

services as " 4G", and distributed phone software patches changing their network indicators to identify these services as such. With the ITU having expanded its definition of 4G to include HSPA+, AT&T decided to label 14 Mbit/s HSPA devices and service as HSPA+, and thus 4G. Standard HSPA service, however, never met 4G standards, nor are these HSPA devices (non-Evolved) actually capable of operating at HSPA+ speeds. Media outlets considered this branding to be

deceptive Deception is the act of convincing of one or many recipients of untrue information. The person creating the deception knows it to be false while the receiver of the information does not. It is often done for personal gain or advantage. Deceit ...

. Concerns were also expressed over the possibility of confusion when actual 4G VoLTE networks were to be eventually deployed.

Misrepresentation as 5G

In 2017, AT&T began to similarly use the

trademark A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...

5G Evolution (5G E) to refer to LTE networks upgraded to support higher data speeds via

LTE Advanced LTE Advanced, also named or recognized as LTE+, LTE-A or 4G+, is a 4G mobile Cellular network, cellular communication standard developed by 3GPP as a major enhancement of the LTE (telecommunication), Long Term Evolution (LTE) standard. Three tec ...

and LTE Advanced Pro features, such as 4x4

MIMO In radio, multiple-input and multiple-output (MIMO) () is a method for multiplying the capacity of a radio link using multiple transmission and receiving antennas to exploit multipath propagation. MIMO has become an essential element of wirel ...

antennas, 256-QAM, and three-way carrier aggregation. AT&T promotes these networks as having a theoretical top speed of 400 Mbit/s. In late-2018, AT&T distributed phone software patches changing network indicators to refer to these networks as such. 5G Evolution is entirely unrelated to actual 5G wireless standards; AT&T states that these technologies "serve as the runway to 5G by boosting the existing LTE network and priming it for the future of connectivity", and argued that "the customer doesn't need to think about the exact technology – they only care on the performance and what it enables." AT&T marketing likewise promotes this network with the slogan "The First Step to 5G". AT&T once again faced allegations that the branding was misleading, because it is merely a rebranding of existing 4G networks in order to ride upon consumer anticipation of actual 5G technology.

and Verizon Wireless have deployed similar late-stage upgrades in a larger number of markets than AT&T, but promote them as being upgrades to their 4G LTE service. T-Mobile mocked the branding via a video on Twitter, showing a person applying a sticky note reading "9G" over the LTE indicator on an iPhone, captioned "didn't realize it was this easy, brb updating". Technology website ''

The Verge ''The Verge'' is an American Technology journalism, technology news website headquarters, headquartered in Lower Manhattan, New York City and operated by Vox Media. The website publishes news, feature stories, guidebooks, product reviews, cons ...

'' noted that the South American wireless carrier Claro had been using the branding "4.5G" (stylized to make the 4 slightly smaller than the 5) to promote similar upgrades to its LTE service, but felt that this brand was "not as baldfaced a deception as AT&T's 5G E". In February 2019,

sued AT&T Mobility for false advertising, presenting evidence that consumers were being misled into believing these services were of equal or higher performance than actual 5G networks. Sprint sought an injunction to halt AT&T's promotion of the network with this trademark. However, the two parties later settled, with AT&T being allowed to continue to promote their network with the trademark. In May 2020, following complaints by T-Mobile to the National Advertising Division, the National Advertising Review Board (NARB) recommended that AT&T stop using "5G Evolution" or "The First Step to 5G" in advertising, as "the term 'Evolution' is not likely to alert consumers to the fact that the service is not 5G." AT&T stated that it would not use "5G Evolution" or the slogan in future advertising, but that it will still use the 5G E logo, and not remove the indicator from devices.

NASCAR sponsorship conflict

Cingular Wireless began its sponsorship of the #31

Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...

, owned by

Richard Childress Racing Richard Childress Racing (RCR) is an American professional stock car racing team that currently competes in the NASCAR Cup Series and the NASCAR Xfinity Series. The team is based in Welcome, North Carolina, and is owned and operated by Richard C ...

, in the

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...

Winston Cup The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR), the most prestigious stock car racing series in the United States. The series began in 1949 as the Strictly Stock Division, ...

Series in 2002. Two years later, when Nextel Communications (now

) purchased the naming rights to NASCAR's top division (rebranding the division as the Nextel Cup, and later the Sprint Cup), Cingular and Alltel, sponsor of the #12

Dodge Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence, Dodge was Chrysler's mid-priced brand above P ...

(owned by Penske Racing and driven by Ryan Newman), were allowed to stay as sponsors under a grandfather clause. In early 2007, following its purchase by AT&T, Cingular began a re-branding effort to the AT&T Mobility brand. NASCAR quickly claimed that a clause in their contract with Sprint Nextel (the Viceroy rule) would not allow Cingular to change either the name or brand advertised on the #31 car. After trying and failing to persuade NASCAR to approve the addition of the AT&T globe logo to the rear of the car, AT&T filed a lawsuit against NASCAR on March 16, 2007. On May 18, AT&T won a preliminary injunction in the

United States District Court for the Northern District of Georgia The United States District Court for the Northern District of Georgia (in case citations, N.D. Ga.) is a United States district court which serves the residents of forty-six counties. These are divided up into four divisions. Appeals from case ...

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

and, following a failed emergency motion for a stay by NASCAR on May 19, re-branded the #31 car, driven by Jeff Burton, in time for the Nextel All-Star Challenge that evening. NASCAR was later granted an appeal to be heard on August 2. On June 17, NASCAR announced it had filed a US$100 million lawsuit against AT&T and would like AT&T and all other rival telecommunications companies out of the sport in 2008. On August 13, a ruling by the

United States Court of Appeals for the Eleventh Circuit The United States Court of Appeals for the Eleventh Circuit (in case citations, 11th Cir.) is a federal appellate court over the following U.S. district courts: * Middle District of Alabama * Northern District of Alabama * Southern District ...

cleared the way for NASCAR to prevent AT&T from featuring its logo on the car. The 11th Circuit dismissed a lower court's ruling that prevented NASCAR from stopping AT&T's plans. The appeals court remanded the case to the district court. At first practice for the Sharpie 500 at

Bristol Motor Speedway Bristol Motor Speedway (formerly known as the Bristol International Raceway from 1978 to 1996 and as the Bristol International Speedway from 1961 to 1978) is a oval Oval track racing#Short track, short track in Bristol, Tennessee. The track ha ...

on August 24, the #31 car was colored orange and black, but was bare; that is, associate sponsors appeared, but no primary sponsors were on the car, similar to Formula One cars run in races where tobacco advertising is prohibited. The pit crew wore grey Richard Childress Racing shirts and Burton had a plain orange fire suit with associate sponsors. The car, which carried a "subliminal advertising" scheme, arrived in a black hauler with only the number 31 on the side. NASCAR officials said the car would not have made it through inspection with the AT&T logos. During that weekend, AT&T claimed that two alternate paint schemes proposed by AT&T — one advertising its "go phone" and another with the old Cingular slogan "more bars in more places" that AT&T recently brought back — were rejected by NASCAR. The Go Phone scheme had been used in the past. NASCAR later denied these claims. On September 7, 2007, a settlement was reached where AT&T Mobility could remain on the #31 car until the end of 2008, but the associate sponsorship of the #29

Nationwide Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...

Holiday Inn Holiday Inn by IHG is a chain of hotels based in Atlanta, Georgia and a brand of IHG Hotels & Resorts. The chain was founded in 1952 by Kemmons Wilson (1913–2003), who opened the first location in Memphis, Tennessee. The chain was a division ...

Chevrolet was not affected, because it is in a lower series. No division of AT&T have sponsored any organization in NASCAR since, even though the Viceroy rule changed from telecommunications companies to beverages when

Monster Energy Monster Energy is a brand of energy drink, energy drinks that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. In 2022, Monster Energy had a 30.1% Market share, share of the American energy drink market, th ...

took over sponsorship of the Cup Series in 2017 before NASCAR removed series title sponsorship in the Cup Series altogether, effectively removing any restrictions on which brands can sponsor teams, pursuant to NASCAR approval. In fact, AT&T's parent division had sued a NASCAR team and driver it sponsored, Mike Borkowski, on performance grounds.

Throttling of "unlimited" plans

In 2012, AT&T came under scrutiny for throttling the speed of data delivered to consumers with an unlimited data plan. The company has claimed that, despite its claim of network speeds, it is within its legal rights to reduce the speed of data to consumers who reach preset thresholds. In May 2012, Matt Spaccarelli, a truck driver, won a small claims lawsuit against the company for slowing down his service. A Simi Valley, California judge awarded Spaccarelli $850, agreeing that "unlimited" service shouldn't be subject to slowdowns. Additionally, AT&T's user agreement does not permit class-action suits against the company. In 2014, the FTC sued AT&T for deceptive business practices. In November 2019, AT&T agreed to pay $60 million to settle the suit, which must be distributed as a "partial refund" to customers who signed up for the affected plans prior to 2011. It also agreed to prominently disclose any throttling restrictions it imposes on its wireless plans in the future.

Mobility Administrative Fee

In May 2013, AT&T added a 61 cent "Mobility Administrative Fee" per-month per-line to all of its wireless postpaid lines, including lines still under service contract. The fee appears "below the line" making it appear like a tax at the bottom of a customer's phone bill. This fee is thought to bring more than a half-billion dollars in a year for AT&T, which claims the fee is for covering the cost of cell sites and maintenance. In June 2018, AT&T raised the administrative fee to $1.99 from 76 cents per-line.

Illegal location data sharing

In April 2024, AT&T was fined $57 million by the FCC for illegally sharing access to customers' real-time location data. In response, AT&T criticized the FCC's decision, claiming it lacked "both legal and factual merit."

Other AT&T’s subsidiaries/brands

* AT&T Prepaid (formerly AT&T GoPhone) * Cricket Wireless * AT&T Mexico

References

External links

*
AT&T Enterprise Mobility

at

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{{DEFAULTSORT:ATandT Mobility AT&T subsidiaries Companies based in DeKalb County, Georgia American companies established in 2000 Telecommunications companies established in 2000 Retail companies established in 2000 Mobile phone companies of the United States 2000 establishments in Georgia (U.S. state) Brookhaven, Georgia