Cinemax Asia is a pan-Asian

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

channel. Part of the

HBO Asia HBO Asia is the Asian division of HBO, headquartered in Singapore. Originally launched on 1 May 1992 as MovieVision, it was rebranded on 1 June 1995 to its current name upon Home Box Office, Inc. purchase. The Singapore-based broadcast networ ...

network, it features action, science-fiction, thriller, and adult comedy films. Cinemax Asia is headquartered in Warner Bros. Discovery Asia office in

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

History

Cinemax Asia (15 November 1996–28 March 2009)

Cinemax Asia (which is the secondary channel of HBO Asia) was launched in 15 November 1996, it is a 24-hour movie channel which features movies in horror,

suspense Suspense is a state of anxiety or excitement caused by mysteriousness, uncertainty, doubt, or undecidedness. In a narrative work, suspense is the audience's excited anticipation about the plot or conflict (which may be heightened by a viol ...

, thriller and

action Action may refer to: * Action (philosophy), something which is done by a person * Action principles the heart of fundamental physics * Action (narrative), a literary mode * Action fiction, a type of genre fiction * Action game, a genre of video gam ...

. Cinemax Asia features Thriller Cinemax on Thursday, Action Cinemax on Friday while Cinemax Superstars on weekend. In Malaysia, Cinemax Asia was launched on the

Astro Astro may refer to: Entertainment and media * Astro (South Korean band), a South Korean boy band * Astro (UB40) (born Terence Wilson) (1957–2021), rapper and member of the British reggae band UB40 * Astro (Chilean band), a Chilean indie ro ...

channel number 18, on April 23, 1998 at 7.45 pm replacing the ill-fated MGM Gold channel on April 6, 1998. In Singapore, it was added to Singapore Cable Vision on 1 April 1997. At the time, the channel had a complementary offer to HBO, with "thought-provoking movies of critical acclaim" and foreign feature films, all in English.

Max Asia (29 March 2009–30 September 2012)

In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo has been redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia became an American movies channel.

Cinemax Asia (1 October 2012–present)

On October 1, 2012, Max Asia reverted back to Cinemax Asia. Cinemax Asia has a yellow background color, but was replaced by a red color in 2016 with a more bolder approach to match its original American counterpart, with new action and thriller movies. In Vietnam, Cinemax was renamed as Max by HBO from March 1, 2017 to May 1, 2020. During October 2021, Cinemax Asia featured

horror film Horror is a film genre that seeks to elicit physical or psychological fear in its viewers. Horror films often explore dark subject matter and may deal with Transgressive art, transgressive topics or themes. Broad elements of the genre include Mo ...

s in a Maximum Horror promotion.#WhatsOnCinemax: MAXIMUM HORROR OCTOBER 2021
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Logo

File:Cinemax LA logo.png, Logo used in 2001–2008 File:Cinemax logo.png, Logo used in 2008–2009 File:Max (channel).svg, Logo used in 2009–2012 after rebranded File:Cinemax (Yellow).svg, Logo used in 2012–2016 File:611-cinemax.png, Logo used in 2017–present (2020–present in Vietnam) File:MAXBYHBO.png, MAX By HBO logo (2017–2020, in Vietnam only)

References

External links

Movie channels Movie channels in Hong Kong Movie channels in Macau Movie channels in the Philippines Movie channels in Thailand Movie channels in Vietnam Movie channels in China Movie channels in Taiwan Movie channels in Malaysia Movie channels in Indonesia Movie channels in Singapore Movie channels in South Korea Movie channels in Japan Movie channels in Australia Movie channels in New Zealand English-language television stations in Singapore Television channels and stations established in 1996 {{Asia-tv-station-stub