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Cine TAM was a Brazilian
cinema Cinema may refer to: Film * Cinematography, the art of motion-picture photography * Film or movie, a series of still images that create the illusion of a moving image ** Film industry, the technological and commercial institutions of filmmaking ...
owned by the parent company of
TAM Airlines TAM may refer to: Biology * Thioacetamide, an organosulfur compound * Tumor-associated macrophage, a class of immune cells * Transparent Anatomical Manikin, an educational model Technology * Tanque Argentino Mediano, the main battle tank of Arg ...
. The cinema opened in the
Morumbi Shopping Shopping Morumbi, or Morumbi Shopping, is a shopping centre located in the Itaim Bibi district of São Paulo, Brazil. Located near Morumbi Station in an area with a high concentration of businesses and hotels, the shopping centre is considered to ...
( PT) in the Santo Amaro neighborhood of
Sao Paulo SAO or Sao may refer to: Places * Sao civilisation, in Middle Africa from 6th century BC to 16th century AD * Sao, a town in Boussé Department, Burkina Faso * Saco Transportation Center (station code SAO), a train station in Saco, Maine, U. ...
on April 19, 2007.Brandworks assina projeto do Cine TAM
" ''AdNews''. April 19, 2007.
TAM took the former Cine Shopping Morumbi theater and transformed it into a TAM-branded cinema. The theater offered benefits to members of TAM Airlines's Fidelidade
frequent flyer program A frequent-flyer program (American English) or frequent-flyer programme (British English) is a loyalty program offered by an airline. Many airlines have frequent-flyer programs designed to encourage airline customers enrolled in the program ...
. The advertising agency said that the four screen cinema took inspiration from the 1960s, when travel by jet aircraft increased. The theater's screens were named Londres (
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
), Nova York (
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
), Milão (
Milan Milan ( , , Lombard language, Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the List of cities in Italy, second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4  ...
), and
Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. ...
. The theater included a restaurant called Cine Cafe TAM. Cine TAM organized the presentation of the 2003 Brazilian film ''
Cristina Quer Casar ''Cristina Quer Casar'' ('Cristina Wants to Get Married' in English) is a 2003 Brazilian film. Cine TAM, a cinema company division of the parent company of TAM Airlines, organized the presentation of the film in Medford, Massachusetts, United Stat ...
'' in Medford,
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...
,
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
in 2007. Cine TAM was closed in October 30, 2012.Após cinco anos, Cine TAM fecha as portas em SP - Folha de S.Paulo

Archive
. ''
Folha de S.Paulo ''Folha de S.Paulo'' (sometimes spelled ''Folha de São Paulo''), also known as simply ''Folha'' (, ''Sheet''), is a Brazilian daily newspaper founded in 1921 under the name ''Folha da Noite'' and published in São Paulo by the Folha da Manhã c ...
''. 29 August 2012.


References


External links


Cine TAM
(Archive)
Após cinco anos, Cine TAM fecha as portas em SP - Folha de S.Paulo
*
Melhor clima retrô
(). '' Estado de São Paulo''. 25 February 2008. Cinemas in Brazil TAM Airlines Former cinemas Entertainment venues in Brazil {{Brazil-company-stub