Cilvia Demo
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''Cilvia Demo'' (also referred to as ''Cilvia'') is the debut
mixtape In the modern music industry, a mixtape is a musical project, typically with looser constraints than that of an album or extended play. Unlike the traditional album or extended play, mixtapes are labeled as laid-back projects that allow artists mo ...
by American rapper
Isaiah Rashad Isaiah Rashad Joel McClain (born May 16, 1991) is an American rapper. He first gained recognition following his performances on the 2012 Smoker's Club Tour alongside rappers Juicy J, Joey Badass and Smoke DZA. He is a founding member of the Chat ...
. It was released on January 28, 2014, by
Top Dawg Entertainment Top Dawg Entertainment (TDE) is an American independent record label. Specializing in hip hop and R&B artists, TDE is based in Carson, California. The label was founded in 2004 by record producer Anthony "Top Dawg" Tiffith, who is the chief exec ...
(TDE). The mixtape features
guest appearance The term guest appearance generally denotes the appearance of a guest in an artistic or pop-culture setting. The guests themselves (referred to as guest artists, featured artists, guest stars, or guest fighters, depending on context), are disting ...
s from
Jean Deaux Zoi Harris (born May 4, 1995), better known by her stage name Jean Deaux () is an American musician. She is known for her involvement in multiple genres and creative mediums. Her debut EP ''Krash'' was released in October 19, 2018. Career Deaux ...
and Michael Da Vinci, as well as his Top Dawg label-mates
SZA Solána Imani Rowe (born November 8, 1989), known professionally as SZA ( ), is an American singer-songwriter. Known for her diaristic lyrics and genre explorations, she has been credited as a prominent figure in influencing contemporary R& ...
,
Schoolboy Q Quincy Matthew Hanley (born October 26, 1986), better known by his stage name Schoolboy Q (stylized as ScHoolboy Q), is an American rapper. He began recording in 2007, and released his first two mixtapes, ''ScHoolboy Turned Hustla'' (2008) and '' ...
and
Jay Rock Johnny Reed McKinzie Jr. (born March 31, 1985), better known by his stage name Jay Rock, is an American rapper from Los Angeles, California. Rock signed with local independent label Top Dawg Entertainment (TDE) in 2005. He secured a major lab ...
. The albums
production Production may refer to: Economics and business * Production (economics) * Production, the act of manufacturing goods * Production, in the outline of industrial organization, the act of making products (goods and services) * Production as a stat ...
was handled by several
record producer A record producer or music producer is a music creating project's overall supervisor whose responsibilities can involve a range of creative and technical leadership roles. Typically the job involves hands-on oversight of recording sessions; ensu ...
s, namely Ross Vega, Mr. Carmack, Joseph L'Étranger, Black Metaphor, The Antydote, Farhot, Chris Calor, D. Sanders and a member of the
Digi+Phonics CelcomDigi Berhad (Trade name, d.b.a. CelcomDigi), formerly known as Digi.Com Berhad (Trade name, d.b.a. Digi), is a communications conglomerate and mobile service provider in Malaysia. Its largest shareholders are Axiata and Norwegian-based Te ...
Sounwave Mark Anthony Spears (born February 28, 1986), known professionally as Sounwave, is an American record producer and songwriter. He is a frequent collaborator of rapper Kendrick Lamar, having worked on all of his projects since his 2009 self-title ...
. ''Cilvia Demo'' received universal acclaim from music critics. The album also developed a
cult following A cult following is a group of fans who are highly dedicated to a person, idea, object, movement, or work, often an artist, in particular a performing artist, or an artwork in some medium. The latter is often called a cult classic. A film, boo ...
. It was included in several year-end top album lists by critics and publications. The album debuted at number 40 on the US ''Billboard'' 200, selling 8,500 copies its first week.


Music

''Cilvia Demo'' is a loose
concept album A concept album is an album whose tracks hold a larger purpose or meaning collectively than they do individually. This is typically achieved through a single central narrative or theme, which can be instrumental, compositional, or lyrical. Som ...
that, according to
Rashad Rashad is a given name which may refer to: Surname: *Ahmad Rashad (born 1949), American football player and sportcaster *Ali Akbar Rashad (born 1955), Iranian philosopher and Islamic scholar *Isaiah Rashad (born 1991), American rapper *Phylicia Ras ...
, sums up his emotional struggle, from his teenage to adolescent years. The project is characterized by its personal themes, such as
substance abuse Substance misuse, also known as drug misuse or, in older vernacular, substance abuse, is the use of a drug in amounts or by methods that are harmful to the individual or others. It is a form of substance-related disorder, differing definition ...
,
father A father is the male parent of a child. Besides the paternal bonds of a father to his children, the father may have a parental, legal, and social relationship with the child that carries with it certain rights and obligations. A biological fat ...
hood,
coming of age Coming of age is a young person's transition from being a child to being an adult. The specific age at which this transition takes place varies between societies, as does the nature of the change. It can be a simple legal convention or can b ...
, and
police brutality Police brutality is the excessive and unwarranted use of force by law enforcement against an individual or Public order policing, a group. It is an extreme form of police misconduct and is a civil rights violation. Police brutality includes, b ...
. Its music incorporates stylistic and production elements of southern,
experimental An experiment is a procedure carried out to support or refute a hypothesis, or determine the efficacy or likelihood of something previously untried. Experiments provide insight into cause-and-effect by demonstrating what outcome occurs whe ...
, and progressive
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
. The
production Production may refer to: Economics and business * Production (economics) * Production, the act of manufacturing goods * Production, in the outline of industrial organization, the act of making products (goods and services) * Production as a stat ...
consists of smooth, old school influenced, downbeat
southern hip hop Southern hip-hop, also known as Southern rap, South Coast hip-hop, or dirty south, is a blanket term for a regional genre of American hip-hop music that emerged in the Southern United States, especially in Georgia, Texas, Louisiana, Tennessee ...
, with elements of experimental soul and
trip hop Trip hop is a musical genre that has been described as a psychedelic music, psychedelic fusion of hip hop music, hip hop and electronica with slow tempos and an atmospheric sound. The style emerged as a more experimental music, experimental var ...
. The project features hazy and atmospheric soundscapes of low, mid, to high-tempo beats with chopped and screwed background vocals; its abrasive main vocal set against smooth, slow burning southern-styled production.


Critical reception

''Cilvia Demo'' was met with universal acclaim from
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on ...
upon its release. Praise was directed at the album's unconventional and experimental production, cohesiveness, and Rashad's unique style and thoughtful lyrics. At
Metacritic Metacritic is an American website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created ...
, which assigns a
normalized Normalization or normalisation refers to a process that makes something more normal or regular. Science * Normalization process theory, a sociological theory of the implementation of new technologies or innovations * Normalization model, used in ...
rating out of 100 to reviews from critics, the album received an
average In colloquial, ordinary language, an average is a single number or value that best represents a set of data. The type of average taken as most typically representative of a list of numbers is the arithmetic mean the sum of the numbers divided by ...
score of 82, which indicates "universal acclaim", based on 13 reviews. Rob Markman of
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
gave the project a positive review saying, "By the time the 14-track project winds down, Isaiah Rashad slowly doles out his own coming-of-age story using introspective raps, melodies and, at times, good old southern bounce." Marcus Dowling of ''
HipHopDX ''HipHopDX'' is an online magazine of Hip hop music, hip hop music criticism and news. ''HipHopDX'' has over 3.5M monthly readers, the website encompassing hip hop news, interviews, music, and reviews. The website's founder and CEO is Sharath C ...
'' said, "Every story and hook on Isaiah Rashad's ''Cilvia Demo'' connects on a human level. What it lacks in depth is covered by excellent production and raw talent." Michael Madden of ''
Consequence of Sound ''Consequence'' (previously ''Consequence of Sound'') is an independently owned New York-based online magazine featuring news, editorials, and reviews of music, movies, and television. History ''Consequence of Sound'' was founded in Septem ...
'' gave the project a positive review saying, "At any rate, Rashad sounds like he belongs. He's touched down on his own terms, and he'll be sticking around for a while." Sheldon Pearce of '' XXL'' gave the project an overwhelmingly positive review, directing praise at the album's production, lyrical content, and replay value.


Accolades

''Cilvia Demo'' appeared on multiple year end lists of the best hip-hop albums of that year.
Genius Genius is a characteristic of original and exceptional insight in the performance of some art or endeavor that surpasses expectations, sets new standards for the future, establishes better methods of operation, or remains outside the capabiliti ...
hailed it as the seventh best hip hop release that year, while ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'' placed it at number twenty-one on it year-end hip hop albums list.
SPIN Spin or spinning most often refers to: * Spin (physics) or particle spin, a fundamental property of elementary particles * Spin quantum number, a number which defines the value of a particle's spin * Spinning (textiles), the creation of yarn or thr ...
included the album on its list of the 40 best hip hop releases of 2014. Based on the buzz generated by Rashad's signing in 2013 and the EP, '' XXL'' revealed Rashad was included in their 2014 annual freshman class. On June 29, 2016,
Pitchfork Media ''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music magazine founded in 1996 by Ryan Schreiber in Minneapolis. It originally covered Alternative rock, alternative and independent music, and expanded to cover genres includin ...
published a list of "The 50 Best Rap Mixtapes of the Millennium". ''Cilvia Demo'' was included on the list, placed at the 35th position, despite officially being billed as an EP.


Commercial performance

The EP debuted at number 40 on the US ''Billboard'' 200, selling 8,500 copies its first week.


Track listing

* All tracks written by Isaiah McClain, unless otherwise denoted.


Charts


References

{{Authority control 2014 debut EPs Isaiah Rashad albums Top Dawg Entertainment albums Albums produced by Sounwave