Christopher Eves is a product designer and inventor. Eves, and his nephew

Luke Booth Luke Booth is a product designer and inventor. Booth, and his uncle Christopher Eves, successfully participated in the BBC television show, Dragons' Den and received investment to launch their packaging solutions for the FMCG, retail and leisure ...

, successfully participated in the BBC television show ''

Dragons' Den ''Dragons' Den'' is a reality television program format in which entrepreneurs pitch their business ideas to a panel of venture capitalists in the hope of securing investment finance from them. The program originated in 2001 in Japan, where it is k ...

'' and received investment to launch their packaging solutions for the FMCG, Retail & Leisure markets.

Background

Eves studied Product & Transport Design at the

Coventry University , mottoeng = By Art and Industry , established = , type = Public , endowment = £28 million (2015) , budget = £787.5 million , chancellor = Margaret Casely-Hayford , vice_chancellor = John Latham , students = () , underg ...

and Industrial Design at the

Central Saint Martins Central Saint Martins is a public tertiary art school in London, England. It is a constituent college of the University of the Arts London. It offers full-time courses at foundation, undergraduate and postgraduate levels, and a variety of shor ...

(CSM) in London. Whilst at CSM, Eves was the overall winner of the Tetley Tea packaging award, exploring cultural values and rituals involved in tea drinking. He also designed and patented a 3-way Christmas cracker. Whilst in his final year, he explored the link between emotion and sustainability. After graduating from CSM Eves worked at a start-up footwear company Sneakart. Dedicating time to the sneaker seeker program which aims to expose young kids to the wonders of sneakers through customisation, workshops and lectures. After a stint concept generating for the Lego concept lab he started work at Lotus cars. In 2011 Eves set up P4CK with Booth.

Dragons Den

Co-founders of P4CK, Eves and Luke Booth appeared on BBC's

Episode 11 Series 10. Viewers saw the pair receive backing from TV star

Theo Paphitis Theodoros "Theo" Paphitis ( el, Θεόδωρος Παφίτης; born 24 September 1959) is a Greek-Cypriot British retail magnate and entrepreneur. He is best known for his appearances on the BBC business programme '' Dragons' Den'' and as forme ...

, after a nervous pitch. Paphitis committed to giving Booth and Eves £50,000 for 30% equity in their business. The pair faced a grilling by the Dragons and originally pitched for £50,000 funding for 10% equity. However, Paphitis liked the idea and said that he was willing to back "two young guys trying to make it work".

References

{{DEFAULTSORT:Eves, Christopher British inventors Living people Year of birth missing (living people)