
A Christmas window is a special
window display prepared for the
Christmas shopping season at
department store
A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store mad ...
s and other retailers. Some retailers around the world have become noted for their Christmas window displays, with some becoming tourist attractions. Christmas windows are sometimes thematic and may include
animatronics
An animatronic is a puppet controlled electronically to move in a fluent way. Animatronics are the modern adaptation of the automaton and are often used for the portrayal of characters in films, video games and in theme park attractions.
Anim ...
.
North America

Several retailers in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
attract shoppers and tourists to their Christmas window displays, including
Macy's
Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. The first store was located in Manhattan on Sixth Avenue between 13th and 14th Streets, south of the present-day flagship store at Herald Square on West 34 ...
and
Lord & Taylor
Lord & Taylor was an American department store chain founded in 1826 by Samuel Lord. It had 86 full-line stores in the Northeastern United States at its peak in the 2000s, and 38 locations at the time of its liquidation in 2021. The Lord & Tay ...
.
Macy's
Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. The first store was located in Manhattan on Sixth Avenue between 13th and 14th Streets, south of the present-day flagship store at Herald Square on West 34 ...
established the practice at its New York City store when it debuted an animated shop window in 1883.
AM&A's flagship department store in
Buffalo, New York
Buffalo is a Administrative divisions of New York (state), city in the U.S. state of New York (state), New York and county seat of Erie County, New York, Erie County. It lies in Western New York at the eastern end of Lake Erie, at the head of ...
was known locally for its
Victorian Christmas windows. Auction internet company
Chartitybuzz auctioned the experience of watching
create the
Barney's Christmas windows to benefit Christie's Green Auction in 2010 with a final bid received for $60,000.
Kaufmann's
Kaufmann's was a department store that originated in Pittsburgh, Pennsylvania.
The store was owned in the early 20th century by Edgar J. Kaufmann, patron of the famous Fallingwater house. In the post-war years, the store became a regional chain ...
offered Christmas windows and Santa Land.
Fees were charged to see
Lonnie Hanzon's Christmas window display 12/25: A Holiday Store in Omaha in 1987.
Until it closed in 1989,
Altman's was known for its Christmas window displays that rivaled
Lord & Taylor
Lord & Taylor was an American department store chain founded in 1826 by Samuel Lord. It had 86 full-line stores in the Northeastern United States at its peak in the 2000s, and 38 locations at the time of its liquidation in 2021. The Lord & Tay ...
's, a few blocks up on Fifth Avenue. In Pittsburgh,
Horne's
The Joseph Horne Company, often referred to simply as Joseph Horne's or Horne's, was an American department store chain based in Pittsburgh, Pennsylvania. The store was one of the oldest in the country being founded on February 22, 1849, but was ...
was one of the retailers known for its Christmas window displays. In Boston, Filene's would hold a
Christmas tree
A Christmas tree is a decorated tree, usually an evergreen pinophyta, conifer, such as a spruce, pine or fir, associated with the celebration of Christmas. It may also consist of an artificial tree of similar appearance.
The custom was deve ...
lighting and Jordan Marsh would present a series festive Christmas window displays known as the "Enchanted Village". The window display has since relocated to Boston's
Hynes Convention Center
The John B. Hynes Veterans Memorial Convention Center is a convention center located in Boston, Massachusetts. It was built in 1988 from a design by architects Kallmann, McKinnell & Wood. It replaced the John B. Hynes Memorial Auditorium, als ...
, and then to
City Hall Plaza.
In
Montreal
Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...
, James Aird Nesbitt was in charge of the traditional Christmas window displays at the
Ogilvy department store. In 1947, he commissioned
German
German(s) may refer to:
* Germany, the country of the Germans and German things
**Germania (Roman era)
* Germans, citizens of Germany, people of German ancestry, or native speakers of the German language
** For citizenship in Germany, see also Ge ...
toymaker
Steiff to create two animated holiday scenes known as "The Mill in the Forest" and "The Enchanted Village". The displays included dozens of handcrafted mechanical toy animals and more than a hundred moveable parts. In 2008, the displays were refurbished.
Woodward's
Woodward's Stores Ltd. was a department store chain that operated in Alberta and British Columbia, Canada, for 101 years, before its sale to the Hudson's Bay Company.
History
Charles Woodward established the first Woodward store at the corner o ...
Department Store in Vancouver's retail shopping district was also known for its Christmas window displays.
Europe
Tom Keogh designed the annual Christmas windows for
Galeries Lafayette
Galeries Lafayette () is an upmarket French department store chain, the biggest in Europe. Its flagship store is on Boulevard Haussmann in the 9th arrondissement of Paris but it now operates a number of locations in France and other countries ...
department store in Paris during the late 1940s and early 1950s.
The
Fenwick (department store)
Fenwick, Limited () is a British chain of department stores in the United Kingdom. It was founded in 1882 by John James Fenwick in Newcastle upon Tyne, and currently has nine branches. It was a member of the International Association of Depart ...
in
Newcastle
Newcastle usually refers to:
*Newcastle upon Tyne, a city and metropolitan borough in Tyne and Wear, England, United Kingdom
*Newcastle-under-Lyme, a town in Staffordshire, England, United Kingdom
*Newcastle, New South Wales, a metropolitan area ...
is known locally for its Christmas window display. Since 1971 there has been a Christmas display in the shop's windows, and people come from near and far to look at them. There are records going back to the 1930s to indicate that displays have been done. The 2009 theme was a traditional
nativity scene
In the Christian tradition, a nativity scene (also known as a manger scene, crib, crèche ( or ), or in Italian ''presepio'' or ''presepe'', or Bethlehem) is the special exhibition, particularly during the Christmastide, Christmas season, of ar ...
, differing from the 2002 aliens theme ("Christmas in Another World") which showed aliens celebrating Christmas and sparked discussion in the letters page of the local papers. The Arab dress provoked some debate. The commentators may not have been familiar with the location of
Bethlehem
Bethlehem is a city in the West Bank, Palestine, located about south of Jerusalem, and the capital of the Bethlehem Governorate. It had a population of people, as of . The city's economy is strongly linked to Tourism in the State of Palesti ...
. In 2011, the store held the 40th anniversary of the store's Christmas window display tradition. The store is best known for its extravagant windows, filled with detailed sets and sophisticated moving figures, which appears every Christmas and almost rivals the windows in Liberty's. The themes are taken mainly from fairy tales and children's stories. The figures move and are accompanied by music.
In 2011,
Anthony Ausgang designed the Christmas windows for the
La Rinascente
; ) is a high-end Italian department store chain that operates nine stores in Italy, including two flagship locations in Milan ( Piazza del Duomo) and Rome (Via del Tritone).
The company was a member of the International Association of Depar ...
Department Store in
Milan
Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
with larger-than-life three-dimensional models of his trademark psychedelic cartoon cats.
Bertrand Planes designed Christmas window displays for
Le Bon Marché
240px, Interior
( "the good market", or "the good deal" in French; ) is a department store in the 7th arrondissement of Paris, France. Founded in 1838 and revamped almost completely by Aristide Boucicaut in 1852, it was one of the first ...
in Paris.
Australia
In Australia,
Sydney
Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...
department store
David Jones presents an annual animated Christmas Window display. Traditionally these have often featured snowy northern hemisphere Christmas scenarios, but in 2014 the windows are set in a distinctly Australian summer, featuring beach and rainforest scenes, based on the book "
Reindeer's Christmas Surprise" by Australian author
Ursula Dubosarsky and illustrator Sue De Gennaro.
In
Melbourne
Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...
, the
Myer
Myer (stylised MYER) is an Australian mid-range to upscale department store. It trades in all Australian states and one of Australia's two self-governing territories. Myer retails a broad range of products across women's, men's, and child ...
department store began presenting an annual Christmas window display in 1956,
and later added the annual
Myer Christmas Parade. Displays have typically included scenes from Christmas related stories such as "
The 12 Days of Christmas", ''
A Christmas Carol
''A Christmas Carol. In Prose. Being a Ghost Story of Christmas'', commonly known as ''A Christmas Carol'', is a novella by Charles Dickens, first published in London by Chapman & Hall in 1843 and illustrated by John Leech. It recounts the ...
'' and ''
How the Grinch Stole Christmas!
''How the Grinch Stole Christmas!'' is a children's Christmas book by Theodor "Dr. Seuss" Geisel written in rhymed verse with illustrations by the author. It follows the Grinch, a green cranky, solitary creature who attempts to thwart the pu ...
'' as well as nativity scenes and scenes from children's stories and fairy tales. For the past few decades, displays have featured animated characters. ''
Uno's Garden'' was chosen as the theme of the 2007
Myer
Myer (stylised MYER) is an Australian mid-range to upscale department store. It trades in all Australian states and one of Australia's two self-governing territories. Myer retails a broad range of products across women's, men's, and child ...
Christmas Windows in Melbourne and
Brisbane
Brisbane ( ; ) is the List of Australian capital cities, capital and largest city of the States and territories of Australia, state of Queensland and the list of cities in Australia by population, third-most populous city in Australia, with a ...
.
Pop culture

The 1947 film ''
Miracle on 34th Street
''Miracle on 34th Street'' (initially released as ''The Big Heart'' in the United Kingdom) is a 1947 American Christmas film, Christmas comedy-drama film released by 20th Century-Fox, written and directed by George Seaton and based on a story ...
'' and 1983 film ''
A Christmas Story
''A Christmas Story'' is a 1983 Christmas comedy film directed by Bob Clark and based on the 1966 book '' In God We Trust: All Others Pay Cash'' by Jean Shepherd, with some elements from his 1971 book ''Wanda Hickey's Night of Golden Memories ...
'' feature Christmas window displays.
The book cover of the 1916 children's novel ''Christmas Holidays at Merryvale'' by Alice Hale Burnett features children peering into a Christmas window.
See also
*
Christmas worldwide
The observance of Christmas around the world varies by country and by religion. The day of Christmas, and in some cases the day before and the day after, are recognized by many national governments and cultures worldwide, including in areas wh ...
*
Window shopping
Window shopping, sometimes called browsing, refers to an activity in which a consumer browses through or examines a store's merchandise as a form of leisure or Consumer behaviour, external search behaviour without a current intent to buy. Depend ...
*
WindowsWear
References
Further reading
Losing Ourselves in Holiday Windowsby Hunter Oatman-Stanford December 20, 2013 ''Collectors Weekly''
{{Christmas
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Window
A window is an opening in a wall, door, roof, or vehicle that allows the exchange of light and may also allow the passage of sound and sometimes air. Modern windows are usually glazed or covered in some other transparent or translucent ma ...
Window
A window is an opening in a wall, door, roof, or vehicle that allows the exchange of light and may also allow the passage of sound and sometimes air. Modern windows are usually glazed or covered in some other transparent or translucent ma ...
Window
A window is an opening in a wall, door, roof, or vehicle that allows the exchange of light and may also allow the passage of sound and sometimes air. Modern windows are usually glazed or covered in some other transparent or translucent ma ...
Windows