Chong Moon Lee
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Chong Moon Lee (, born 1928) is an American entrepreneur and philanthropist. He founded
Diamond Multimedia Diamond Multimedia is an American company that specializes in many forms of multimedia technology. They have produced graphics cards, motherboards, modems, sound cards and MP3 players; however, the company began with the production of the TrackS ...
in 1982; after stepping down from Diamond, he founded AmBex Venture Partners in 1996.


Early life

Lee was born in
Dangjin Dangjin (; ) is a city in South Chungcheong Province, South Korea. It stands on the south shore of the Bay of Asan. Dangjin borders Incheon, Pyeongtaek, and Hwaseong by sea, and Seosan, Yesan, and Asan by land. Its name means " Tang ferry," a ...
, near
Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
, on August 1, 1928, to a father who traded Chinese herbal medicine. He was the youngest of five children. Leaving school at 12 because his family could not afford the fees, Lee spent his "teenage years repairing fishing boats, mixing and slicing Chinese herbs and cleaning a pawnshop." Lee claims to be descended from King
Sejong the Great Sejong (; 15 May 1397 – 8 April 1450), commonly known as Sejong the Great (), was the fourth monarch of the Joseon, Joseon dynasty of Korea. He is regarded as the greatest ruler in Korean history, and is remembered as the inventor of Hangu ...
.


Career

During the
Korean War The Korean War (25 June 1950 – 27 July 1953) was an armed conflict on the Korean Peninsula fought between North Korea (Democratic People's Republic of Korea; DPRK) and South Korea (Republic of Korea; ROK) and their allies. North Korea was s ...
, Lee worked as a translator for the
United States Army The United States Army (USA) is the primary Land warfare, land service branch of the United States Department of Defense. It is designated as the Army of the United States in the United States Constitution.Article II, section 2, clause 1 of th ...
. He also started working for his family's pharmaceutical business,
Chong Kun Dang Chong Kun Dang () is a South Korean multinational pharmaceutical company headquartered in Seoul. Founded as Goongbon Pharmacy under Japanese rule in 1941, it was renamed in 1946 and has since become one of the largest pharmaceutical manufacture ...
, in 1955. Chong Kun Dang was founded by his older brother, , in 1941. Despite working full-time, he was able to study and sit for the national college entrance exam, earning a place in university. He graduated from the law school at
Chung-Ang University Chung-Ang University (CAU; ) is a private research university in Seoul, South Korea. The university operates two campuses: main campus located in Dongjak District, Seoul, and an additional campus in Anseong, Gyeonggi Province. CAU consists of 1 ...
in 1953 with an
LLB A Bachelor of Laws (; LLB) is an undergraduate law degree offered in most common law countries as the primary law degree and serves as the first professional qualification for legal practitioners. This degree requires the study of core legal subje ...
degree and later won a Korean government-sponsored scholarship for graduate studies in library science at
Vanderbilt University Vanderbilt University (informally Vandy or VU) is a private university, private research university in Nashville, Tennessee, United States. Founded in 1873, it was named in honor of shipping and railroad magnate Cornelius Vanderbilt, who provide ...
, receiving a MS degree in 1959. After returning from his studies in the United States, Lee resumed work at Chong Kun Dang. He also served the
Third Republic of Korea The Third Republic of Korea () was the government of South Korea from 17 December 1963 to 21 November 1972. The Third Republic was founded on the dissolution of the Supreme Council for National Reconstruction that overthrew the Second Republi ...
as a translator, starting in 1965. He emigrated to the US in 1970, shortly after a forced constitutional amendment allowed South Korean President
Park Chung Hee Park Chung Hee (; ; November14, 1917October26, 1979) was a South Korean politician and army officer who served as the third president of South Korea from 1962 after he seized power in the May 16 coup of 1961 until Assassination of Park Chung ...
to run for a third term; after arriving in America, Lee ran an export business, selling golf balls and other closeout items to Japan. He brought his wife and children to America six months later.


Diamond Multimedia

Starting in 1977, Lee served as a consultant to technology companies to help them market and export to Asian countries. He purchased two personal computers for his children: an
Apple II Apple II ("apple Roman numerals, two", stylized as Apple ][) is a series of microcomputers manufactured by Apple Computer, Inc. from 1977 to 1993. The Apple II (original), original Apple II model, which gave the series its name, was designed ...
in 1979 and then an IBM PC in 1982; however, he soon found that his son, for whom he had purchased the PC, was often using his sister's Apple instead because there were more educational games for the Apple. He founded Diamond Computer Systems in 1982 with the goal of creating an emulation card that would allow the IBM to run Apple software, but initially was not successful. An engineer convinced him the card, eventually released as the TrackSTAR, could be developed and marketed within six months, but it took six and a half years as the copyright issues were difficult to overcome. The company lost millions and Lee suffered personal setbacks including losing his home and marriage, leading him to contemplate suicide while pointing a gun to his head. The original TrackSTAR was advertised in 1984 with both Apple and
CP/M CP/M, originally standing for Control Program/Monitor and later Control Program for Microcomputers, is a mass-market operating system created in 1974 for Intel 8080/Intel 8085, 85-based microcomputers by Gary Kildall of Digital Research, Dig ...
compatibility; it was later redesigned to fit in
Tandy 1000 The Tandy 1000 was the first in a series of IBM PC compatible home computers produced by the Tandy Corporation, sold through its Radio Shack and Radio Shack Computer Center stores. Introduced in 1984, the Tandy 1000 line was designed to offer af ...
personal computers and released in January 1986. Lee would later shift the focus of his company to multimedia in 1988, at Tandy's suggestion. An engineer at his company, Hyung Hwe Huh, developed a graphics accelerator that won over Gateway, a new client that would mark the start of a rapid expansion. Diamond was ranked the 17th fastest growing private company in the US in 1993 and had a public offering in 1995. ''
PC Magazine ''PC Magazine'' (shortened as ''PCMag'') is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and continues . Overview ''PC Mag ...
'' named Lee the innovator of the year in 1999 for the first mass-marketed
MP3 MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany under the lead of Karlheinz Brandenburg. It was designed to greatly reduce the amount ...
player, the Diamond
Rio PMP300 The Rio PMP300 is one of the first portable consumer MP3 digital audio players, and the first commercially successful one. Produced by Diamond Multimedia, it was introduced September 15, 1998 as the first in the "Rio" series of digital audio ...
.


AmBex Venture Partners

In January 1995, Lee sold a majority stake in Diamond to Summitt Associates; with part of the $92 million he received, he started a
venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...
firm named AmBex Venture Partners. He started the Asia-Pacific Information Technology Summit in 1997 to bring senior Asian and American businesspeople and officials together.


Personal life

Lee lives in Portola Valley with his second wife, Reiko.


Philanthropy

Lee contributed $15 million in 1995 to the
Asian Art Museum of San Francisco The Asian Art Museum of San Francisco – Chong-Moon Lee Center for Asian Art and Culture"About"
Asian Art Museum website. ...
, seeding a relocation campaign that resulted in moving the museum from a space shared with the
de Young Museum The de Young Museum, formally the M. H. de Young Memorial Museum, is a fine arts museum located in San Francisco, California, named for early San Francisco newspaperman M. H. de Young. Located on the West Side (San Francisco), West Side of the ci ...
in
Golden Gate Park Golden Gate Park is an urban park between the Richmond District, San Francisco, Richmond and Sunset District, San Francisco, Sunset districts on the West Side (San Francisco), West Side of San Francisco, California, United States. It is the Lis ...
to the former Main Library building in
Civic Center A civic center or civic centre is a prominent land area within a community that is constructed to be its focal point or center. It usually contains of one or more dominant public buildings, which may also include a government building. Recently, ...
.


Awards and honorary degrees

*
John F. Kennedy University John F. Kennedy University was a private university based in California with offices in San Jose, California. The university was founded in 1965 to offer degrees and certificates for non-traditional higher education students, taught mostly by adj ...
: PhD, Economics (1996) *
University of Seoul The University of Seoul (UOS; ) is a municipal public university in Seoul, South Korea. UOS is famous in South Korea for a very large number of alumni working as national or municipal government officials in South Korea. UOS specializes in ur ...
: PhD, Engineering (1998) * Order of Civil Merit, 1st Grade (1999) *
Seton Hall University Seton Hall University (SHU) is a Private university, private Catholic Church, Catholic research university in South Orange, New Jersey, United States. Founded in 1856 by then-Bishop James Roosevelt Bayley and named after his aunt, Saint Elizab ...
: PhD, Philosophy (2001) *
Chung-Ang University Chung-Ang University (CAU; ) is a private research university in Seoul, South Korea. The university operates two campuses: main campus located in Dongjak District, Seoul, and an additional campus in Anseong, Gyeonggi Province. CAU consists of 1 ...
: PhD, Business Management (2005) *
Korea Advanced Institute of Science and Technology KAIST (originally the Korea Advanced Institute of Science and Technology) is a national university, national research university located in Daedeok Innopolis, Daejeon, South Korea. KAIST was established by the Korean government in 1971 as the ...
: PhD, Engineering (2007)


References


External links

* * * * * {{DEFAULTSORT:Lee, Chong Moon 1928 births Businesspeople from Seoul People from Dangjin People from Portola Valley, California American people of Korean descent Chung-Ang University alumni Vanderbilt University alumni Living people