Chomp is a brand of
chocolate bar
A chocolate bar (Commonwealth English) or candy bar (some dialects of American English) is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily b ...
which was first manufactured by Cadbury
South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring count ...
in the early 1970s
It is currently manufactured and popular in
South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring count ...
,
Australia and the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
.
History
There are different versions of the bar available in each location. The Australian Chomp consists of a layer of
wafer
A wafer is a crisp, often sweet, very thin, flat, light and dry biscuit, often used to decorate ice cream, and also used as a garnish on some sweet dishes. Wafers can also be made into cookies with cream flavoring sandwiched between them. They ...
and
caramel
Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard.
The process of caramelizat ...
, coated in
compound chocolate
Compound chocolate is a product made from a combination of cocoa, vegetable fat and sweeteners. It is used as a lower-cost alternative to true chocolate, as it uses less-expensive hard vegetable fats such as coconut oil or palm kernel oil in pla ...
. The Australian chomp is also longer and thinner than the UK version, and comes in a 30g size. The Australian Chomp slogan is 'It's a monster chew!', and the packaging features a green T-rex named Tyrone wearing a hat, who also featured on Australian television commercials riding a skateboard.
During the 1970s Chomp bars were sold in Australia with the catchphrase "Ten cents never tasted so good".
At one point, there were strawberry and peppermint flavours available.
Chomps manufactured in
South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring count ...
are sold in that country and throughout Southern Africa, where the packaging features a green T-rex named Tyrone wearing a hat, who also featured on Australian television commercials riding a skateboard., with the popular slogan, "Cadbury's Chomp - the greatest chocolatey mouthful". In South Africa and Namibia, it is available in a 22.7g bar, as well as a strip weighing 60.4g and a treat size of 360g
The advertisements for Cadbury Chomp in South Africa have been greatly popular since the early 1970s, and feature a father Hippo teaching his son to exercise his jaws in order to grab a full mouthful of chocolatey goodness.
In 2009, the UK version of Chomp got a new look, the 'C' resembles a mouth with teeth.
Chomp was produced in the
Keynsham
Keynsham ( ) is a town and civil parish located between Bristol and Bath in Somerset, England. It has a population of 16,000.
It was listed in the Domesday Book as ''Cainesham'' (as it is pronounced), which is believed to mean the home of Sain ...
plant in Somerset, UK; however, in November/December 2010, production was to be transferred to Cadbury's new plant in
Skarbimierz, Poland.
[ confectionerynews.com - Final UK-made Cadbury Crunchie bars from September](_blank)
Labels for these products do not state a country of origin, instead stating "Made in the EU under license from Cadbury UK Ltd".
References
{{DEFAULTSORT:Chomp (Chocolate Bar)
Australian confectionery
Cadbury brands
Chocolate bars
Mondelez International brands