Chokito is a combination

chocolate bar A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nut (fruit), nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some variet ...

brand, created and owned by

Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...

. The original bar consists of an ingot-shaped caramel fudge center, with a coating of

milk chocolate Milk chocolate is a form of solid chocolate containing Chocolate liquor, cocoa, sugar and milk. It is the most consumed types of chocolate, type of chocolate, and is used in a wide diversity of chocolate bar, bars, tablets and other confectione ...

and crisped rice on the outside. It is manufactured by Nestlé in

Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...

, and

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

. The Chokito bar is originally made in Switzerland at the Nestlé-owned Cailler factory in Broc since 1964, as a modernized version of the long-established Branche chocolate bar, to counter competition from other brands. Shortly after, in 1965, a modified version was launched in the United Kingdom. The bar became very popular on the Swiss market and soon faced competition from Frey, who introduced the equivalent Risoletto in 1967. The chocolate bar was then launched in Australia in 1968 and Brazil in the 1970s. In 2018, Swiss production was relocated elsewhere in Switzerland.

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Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation. This included moving away from

compound chocolate Compound chocolate is a product made from a combination of cocoa, vegetable fat and sweeteners. It is used as a lower-cost alternative to pure chocolate ''(())'' as it uses less-expensive hard vegetable fats such as coconut oil or palm kernel ...

that was in the original formula. Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24–35, had 380,000 views in two weeks, on sites

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

and Break.com. The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s. The current slogan for Chokito in Australia is "big feed, big taste", while in the 1970s the tag line was "Chokito gets you going".

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Chokito review
on the Chocablog {{Nestlé Australian confectionery 2010 establishments in Australia Chocolate bars Nestlé brands Swiss confectionery

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See also

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