Choice in eCommerce - Initiative for Choice and Innovation in Online-Trade - is an initiative of online retailers throughout Europe that works for unrestricted trade and innovation in

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

. Spokesman for the initiative is Oliver Prothmann, founder of the Multi-Channel tool chartixx.

History

Choice in

eCommerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile comm ...

was founded on May 8, 2013, by several online retailers in

Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

. The cause was, in the view of the initiative, sales bans and online restrictions by individual manufacturers. The dealers felt cut off from their main sales channel and thus deprived them the opportunity to use online platforms like

Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...

eBay eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...

or Rakuten in a competitive market for the benefit of their customers. Sales of all products and services traded online in Europe in 2012 counted 311.6 billion Euros. Through online trading in Europe is estimated that up to two million jobs were created. Choice-in-eCommerce EU-Parliament speech1

Choice-in-eCommerce EU-Parliament speech1

In the summer of 2013 Choice started a petition calling for free and fair trade. On December 17, 2013, Oliver Prothmann handed the petition containing 14,341 signatures of online retailers from across Europe to

Olli Rehn Olli Ilmari Rehn (; born 31 March 1962) is a Finnish public official who has been serving as governor of the Bank of Finland since 2018. A member of the Centre Party, he previously served as the European Commissioner for Enlargement from 2004 ...

, Vice-President of the European Commission.

References

External links

*{{Official website, http://www.choice-in-ecommerce.org/ Economy of Europe Law of Germany E-commerce in Germany