Choi Hyun-suk (
Korean
Korean may refer to:
People and culture
* Koreans, ethnic group originating in the Korean Peninsula
* Korean cuisine
* Korean culture
* Korean language
**Korean alphabet, known as Hangul or Chosŏn'gŭl
**Korean dialects and the Jeju language
** ...
: 최현석; born April 21, 1999) is a South Korean rapper and one of two leaders of
Treasure
Treasure (from la, thesaurus from Greek language ''thēsauros'', "treasure store") is a concentration of wealth — often originating from ancient history — that is considered lost and/or forgotten until rediscovered. Some jurisdictions leg ...
alongside
Jihoon
Park Ji-hoon (Korean: 박지훈; born March 14, 2000) also known by the mononym Jihoon, is a South Korean singer and one of two leaders of Treasure with Choi Hyun-suk under YG Entertainment. He debuted with the band on August 7, 2020 and its ...
under
YG Entertainment
YG Entertainment Inc. () is a South Korean multinational entertainment agency established in 1996 by Yang Hyun-suk. The company operates as a record label, talent agency, music production company, event management and concert production comp ...
. The band debuted on August 7, 2020 with the
single album
''Single Album'' is the fourteenth studio album by the American punk rock band NOFX, released on February 26, 2021. It is the band's first studio album in nearly five years, since 2016’s ''First Ditch Effort'', marking the longest gap between ...
entitled ''
The First Step: Chapter One''. He is also known for his television appearance as a contestant on ''
Mix Nine
''Mix Nine'' (Hangul: 믹스나인, stylized as MIXNINE) was a South Korean survival reality show broadcast on JTBC. In the show, YG Entertainment founder and producer Yang Hyun-suk traveled to music agencies across Korea to find up-and-coming K ...
'' (2017).
Life and career
1999–2016: Early life
Choi Hyun-suk was born on April 21, 1999 in South Korea.
He is the eldest in his family and has a younger sister. In his childhood, his mother often travelled for business trips while he remained home. While he studied at
Seoul Eonbuk Elementary School, 8-year-old Choi (
Korean age
Countries in the East Asian cultural sphere (China, Korea, Japan, Vietnam, and their diasporas) have traditionally used specific methods of reckoning a person's numerical age based not on their birthday but the calendar year, and what age one is ...
) grew an interest for rap and hip hop after he watched
Big Bang
The Big Bang event is a physical theory that describes how the universe expanded from an initial state of high density and temperature. Various cosmological models of the Big Bang explain the evolution of the observable universe from t ...
's documentary, ''The Beginning'' (2006).
This resulted him to solely fixate his eyes on the hip hop label,
YG Entertainment
YG Entertainment Inc. () is a South Korean multinational entertainment agency established in 1996 by Yang Hyun-suk. The company operates as a record label, talent agency, music production company, event management and concert production comp ...
.
He formally encountered hip hop and began to dance at ages 11–12 and 13–14 (Korean ages) respectively, and soon realized his urge to become an artist. Alternatively he wished to become a
footballer
A football player or footballer is a sportsperson who plays one of the different types of football. The main types of football are association football, American football, Canadian football, Australian rules football, Gaelic football, rugby ...
which stemmed from his interest in the
sport
Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...
and his stance as an avid fan of
Real Madrid CF
Real Madrid Club de Fútbol (, meaning ''Royal Madrid Football Club''), commonly referred to as Real Madrid, is a Spanish professional football club based in Madrid.
Founded in 1902 as Madrid Football Club, the club has traditionally wor ...
. In his adolescence, he enrolled himself at an academy called "V-Spec" for lessons and through it, he attended a private audition held by YG Entertainment and was recruited in its
trainee program in 2015. Choi dropped out of
Chungdam High School the day after his recruitment at his own will and completed his secondary education through a
High School Proficiency Assessment
The High School Proficiency Assessment (HSPA, pronounced "hess-pah" (/ˈhɛspə/) or sometimes just "H-S-P-A") was a standardized test that was administered by the New Jersey Department of Education to all New Jersey public high school students in ...
.
2017–present: Career beginnings and debut with Treasure

Choi first appeared on television through ''
Mix Nine
''Mix Nine'' (Hangul: 믹스나인, stylized as MIXNINE) was a South Korean survival reality show broadcast on JTBC. In the show, YG Entertainment founder and producer Yang Hyun-suk traveled to music agencies across Korea to find up-and-coming K ...
'' (2017–2018) with his band-mate, Kim Jun-kyu, and Lee Byoung-gon of
CIX. He participated as a contestant representing YG Entertainment in the midst of his trainee period and finished in fifth place.
The winning contestants' agencies, however, were unable to reach an agreement in regards to the tenure of the project band, and so,
lead to its debut's abolishment. That same year, Choi was given a cameo role and was incorporated in the third episode of ''
YG Future Strategy Office
''YG Future Strategy Office'' (), abbreviated as ''YG FSO'' (), is a South Korean streaming television series on Netflix starring Seungri as the head of YG Entertainment's fictional strategic resources department, with Yoo Byung-jae, Baek Young-k ...
'' (2018) as himself while filmed alongside other trainees from the agency.
20-year-old Choi (Korean age) competed in ''YG Treasure Box'' (2018–2019) — composed of twenty nine trainees — as one seventh of "Team A". The broadcast documented the formation of YG Entertainment's next boy band,
Treasure
Treasure (from la, thesaurus from Greek language ''thēsauros'', "treasure store") is a concentration of wealth — often originating from ancient history — that is considered lost and/or forgotten until rediscovered. Some jurisdictions leg ...
.
He became the seventh and last member to join the septet, however, with the announcement of a second line-up and soon a permanent merge, the initial septet became the eventual 12-piece band.
Choi was notified of his addition to the band by his parents subsequently after its revelation by the news reporters. In the midst of its preparation for debut, Choi featured on the
B-side
The A-side and B-side are the two sides of phonograph records and cassettes; these terms have often been printed on the labels of two-sided music recordings. The A-side usually features a recording that its artist, producer, or record company ...
single, "1, 2" (한두번; ''handubeon'') by label-mate
Lee Hi
Lee Ha-yi (; born September 23, 1996), known by her stage name Lee Hi, is a South Korean singer and songwriter. She first garnered attention as the runner-up of '' K-pop Star 1''. She debuted with single "1, 2, 3, 4" on October 28, 2012 and rea ...
from her
extended play
An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record. titled ''
24°C'' and participated as its lyricist. He also served as an "unofficial leader" with
Jihoon
Park Ji-hoon (Korean: 박지훈; born March 14, 2000) also known by the mononym Jihoon, is a South Korean singer and one of two leaders of Treasure with Choi Hyun-suk under YG Entertainment. He debuted with the band on August 7, 2020 and its ...
in their respective teams when they were divided into two for training due to the number of members.
His training period came to an end after five years, followed his debut in Treasure on August 7, 2020, with the
single album
''Single Album'' is the fourteenth studio album by the American punk rock band NOFX, released on February 26, 2021. It is the band's first studio album in nearly five years, since 2016’s ''First Ditch Effort'', marking the longest gap between ...
entitled ''
The First Step: Chapter One''.
The band adopted the two-tier leadership with Choi and Jihoon in the frontlines after seeing positive aspects from the once temporary system.
Artistry
Influences
Choi cited
G-Dragon
Kwon Ji-yong (; born August 18, 1988), also known by his stage name G-Dragon (지드래곤), is a South Korean rapper, singer-songwriter, record producer, entrepreneur and fashion designer, known as the "Honorific nicknames in popular music, K ...
and
Taeyang
Dong Young-bae (; born May 18, 1988), better known by his stage names Taeyang (meaning "sun" in Korean) and SOL (when performing in Japan), is a South Korean singer, songwriter and dancer. After appearing in Jinusean's music video "A-yo", Tae ...
of
Big Bang
The Big Bang event is a physical theory that describes how the universe expanded from an initial state of high density and temperature. Various cosmological models of the Big Bang explain the evolution of the observable universe from t ...
alongside American artists
Kendrick Lamar
Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper and songwriter. Known for his progressive musical styles and socially conscious songwriting, he is often considered one of the most influential hip hop artists of his generat ...
,
Asap Mob
ASAP Mob (stylized as A$AP Mob, ASAP being an acronym for "Always Strive And Prosper") is an American hip hop collective formed in 2006 in Harlem, New York City, that consists of rappers (most of whom carry the "ASAP" moniker), record producers, ...
and
XXXTentacion
Jahseh Dwayne Ricardo Onfroy (January 23, 1998 – June 18, 2018), known professionally as XXXTentacion, was an American rapper and singer-songwriter. Though a controversial figure due to his widely publicized legal troubles, XXXTentacion ga ...
as influences towards rap and hip hop.
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Other ventures
Endorsements
In January 2018, Choi modeled for Japanese sports clothing and accessories brand, Descente
is a Japanese sports clothing and accessories company, first formed in 1935, when Takeo Ishimoto started the company in Osaka as Ishimoto Shoten. The company logo depicts 3 basic skiing techniques - traverse, schuss and side-slip. Descente ow ...
, for their new semester menswear range.
Philanthropy
In 2022, Choi participated in the "News 1 Bazaar of Love" following an invitation by the South Korean news agency, News 1. All proceeds were given for the treatment and care of children with severe, rare and intractable diseases and children from low-income families through items from various celebrities.
Discography
As a featured artist
Production credits
All song credits are adapted from the Korea Music Copyright Association
The Korea Music Copyright Association (KOMCA) is a South Korean non-profit copyright collective for musical works, administering public performance and broadcasting rights, and mechanical recording and reproduction rights. Founded in 1964, it i ...
's database, unless otherwise noted.
Work as Treasure
Other artists
Filmography
Television series
Web series
Television shows
References
External links
{{DEFAULTSORT:Choi, Hyun-suk
1999 births
Living people
People from Seoul
Rappers from Seoul
K-pop singers
Treasure (band) members
South Korean male idols
South Korean hip hop singers
South Korean dance musicians
YG Entertainment artists
21st-century South Korean male singers
Japanese-language singers of South Korea
Mix Nine contestants