Mekupelet () (sold in English-speaking markets as Chocolate Log
) is a bar of thinly folded
milk chocolate
Milk chocolate is a form of solid chocolate containing Chocolate liquor, cocoa, sugar and milk. It is the most consumed types of chocolate, type of chocolate, and is used in a wide diversity of chocolate bar, bars, tablets and other confectione ...
produced in
Israel
Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...
since 1935 by Elite,
now a subdivision of the
Strauss Group
Strauss Group Ltd. (), formerly known as Strauss-Elite (), is an Israeli manufacturer and marketer of consumer foods sold through retail stores. It is among the largest food manufacturers in Israel. Strauss Group focuses on dairy products, c ...
.
The Hebrew name means "folded".
It is known for its crumbliness and thin flakes and has been compared to the British chocolate bar known as
Cadbury Flake
Flake is a British brand of chocolate bar currently manufactured by British chocolate company Cadbury, owned by Mondelez International, consisting of thinly folded milk chocolate. The bar has a unique crumbly texture, and softens but does not mel ...
.
Mekupelet is exported to overseas markets. Mekupelet is also produced in a '
Mehadrin' version through the Magadim factory of the Strauss Group.
History
In 1992, the motto "Mekupelet – down to the last crumb" was launched.
Variations
Several varieties of Mekupelet have been produced over the years, including:
* dark chocolate
*
white chocolate
White chocolate is a chocolate made from cocoa butter, sugar and milk solids. It is Ivory (color), ivory in color and lacks the dark appearance of most other types of chocolate as it does not contain the non-fat components of cocoa (cocoa sol ...
* mini-version
* extended length (XL)
* blue and white, to celebrate Israel's 55th year of existence
References
1935 establishments in Mandatory Palestine
Chocolate bars
Israeli confectionery
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