
Chocolate box art originally referred literally to
decorations on
chocolate
Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civil ...
boxes. Over the years, however, the terminology has changed; it is now applied broadly as an often pejorative term to describe
painting
Painting is the practice of applying paint, pigment, color or other medium to a solid surface (called the "matrix" or "support"). The medium is commonly applied to the base with a brush, but other implements, such as knives, sponges, and ai ...
s and
design
A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...
s that are overly idealistic and sentimental.
Using his own paintings of children, flowers and holiday scenes
Richard Cadbury, the son of the founder of
Cadbury's, introduced such designs to his chocolate boxes in the late 19th century.
Renoir
Pierre-Auguste Renoir (; 25 February 1841 – 3 December 1919) was a French artist who was a leading painter in the development of the Impressionist style. As a celebrator of beauty and especially feminine sensuality, it has been said that "Re ...
's paintings have been described as "chocolate box" and have been derided by
Degas and
Picasso
Pablo Ruiz Picasso (25 October 1881 – 8 April 1973) was a Spanish painter, sculptor, printmaker, ceramicist and theatre designer who spent most of his adult life in France. One of the most influential artists of the 20th century, he is kn ...
for being happy, inoffensive scenes.
Constable
A constable is a person holding a particular office, most commonly in criminal law enforcement. The office of constable can vary significantly in different jurisdictions. A constable is commonly the rank of an officer within the police. Other peop ...
's landscapes have also been so described.
Aelbert Cuyp
Aelbert Jacobszoon Cuyp () (20 October 1620 – 15 November 1691) was one of the leading Dutch Golden Age painters, producing mainly landscapes. The most famous of a family of painters, the pupil of his father Jacob Gerritszoon Cuyp (1594–165 ...
's ''
River Landscape'' (1660), despite being widely regarded as his best work, has been criticised as having "chocolate box blandness".
Fred Swan is a modern-day proponent of chocolate box paintings as, to his detractors, was
Thomas Kinkade.
The term has also been applied to
sculpture
Sculpture is the branch of the visual arts that operates in three dimensions. Sculpture is the three-dimensional art work which is physically presented in the dimensions of height, width and depth. It is one of the plastic arts. Durable sc ...
. A young couple standing locked in an embrace forms the centrepiece for the
St Pancras International
St Pancras railway station (), also known as London St Pancras or St Pancras International and officially since 2007 as London St Pancras International, is a central London railway terminus on Euston Road in the London Borough of Camden. It i ...
station in
central London. Entitled ''
The Meeting Place'', the sculpture is by
Briton Paul Day who admitted, "Some will say it is a chocolate box sculpture".
References
{{Reflist
Visual arts genres
Pejorative terms