Chocapic, known as Koko Krunch in Asia and most of the

Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...

, is a chocolate-flavored whole-grain

breakfast cereal Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies. Although warm, cooked cereals li ...

distributed by

Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...

in most of Europe, Asia, the Middle East, and Latin America. The cereal was introduced in 1984. It has been available to consumers in Portugal since 1986.

Overview

The cereal consists of cocoa flavored wheat flakes. Chocapic is available in 30 grams, and 375 grams packages. The cereal's mascot is Pico (Koko the

Koala The koala (''Phascolarctos cinereus''), sometimes inaccurately called the koala bear, is an arboreal herbivorous marsupial native to Australia. It is the only Extant taxon, extant representative of the Family (biology), family ''Phascolar ...

in Asia), a dog that loves chocolate, and is always referring to the fact that Chocapic has a strong chocolate flavour. In later advertisements he is seen with a child preventing several thieves from stealing the cereal and explaining the origin of Chocapic (the most usual explanation being that a balloon filled with chocolate burst and landed in a field, creating the choco petals). A new product related to this cereal, Chocapic Duo, has been recently created, which features the usual chocolate petals, as well as white chocolate flavored petals.

Similar products

Similar in flavor and texture to

Chocos Chocos is a breakfast cereal manufactured by Kellogg's and sold in certain European and South Asian countries as well as India. They are usually shaped in 'scoops'. The usual flavor that they come in is chocolate. There are a variety of flavors a ...

Kellogg's Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American Multinational corporation, multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets con ...

. Somewhat similar to other chocolate-flavored cereals like

Cocoa Krispies Cocoa Krispies (also known as Choco Krispis, Choco Krispies, Coco Pops, Choco Pops depending on region) is a breakfast cereal produced by WK Kellogg Co (formerly Kellogg's), coming both as a boxed cereal and as a snack bar with a 'dried milk' c ...

(also known as Coco Pops or Choco Krispies outside North America) and

Cocoa Puffs Cocoa Puffs is an American brand of chocolate-flavored puffed grain breakfast cereal, manufactured by General Mills. Introduced in 1956, the cereal consists of small orbs of corn and rice flavored with cocoa. Cocoa Puffs have the same shape as ...

(

Nesquik Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestlé Quik in the United States; this was released in Europe during the 1950s as ''Nesquik''. Since 1 ...

outside North America).

References

External links

* {{Nestlé Nestlé brands Nestlé cereals 1984 establishments in Switzerland Products introduced in 1984