''Chitrahaar'' is a

television program Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising ...

DD National DD National (formerly DD1) is a state-owned public entertainment television channel in India. It is the flagship channel of Doordarshan, India's public service broadcaster, and the oldest and most widely available terrestrial television channe ...

featuring song clips from

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...

films. It was widely watched in the 1980s and 1990s. The word literally means 'a garland of pictures', or more liberally, 'a story of pictures'.

History

''Chitrahaar'' first aired in 1982. In 1997, ''Chitrahaar'' went back to private producers, with ''Chitrahaar'' going to

Amit Khanna Amit Khanna is an Indian film producer, director, writer, and journalist. He was the founder chairman of Reliance Entertainment, former president of the Producers Guild of India, and the founder trustee of the Mumbai Academy of the Moving Ima ...

of Plus Channel. In 2010, ''Chitrahaar'' started using

same language subtitling Same language subtitling (SLS) refers to the practice of subtitling programs on TV in the same language as the audio. Initially introduced in the early 1970s as a means to make services available to the hard of hearing, closed captioning as it becam ...

(SLS), where

Hindi Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan languages, Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of North India, northern, Central India, centr ...

subtitles of the song's lyrics scroll across the screen. The idea behind SLS is that people who are just learning to read would benefit by reading lyrics of the songs they are listening to and watching. It is an engaging way to promote literacy, especially in villages. This initiative of Doordarshan has been technically supported by the

Indian Institute of Management, Ahmedabad Indian Institute of Management Ahmedabad (IIM Ahmedabad) is the world's number 1 business school, located in Ahmedabad, Gujarat, India. The school has been accorded the status of an Institute of National Importance by Ministry of Human Resourc ...

References

External links

Article in the ''Indian Express'' on SLS
{{webarchive , url=https://web.archive.org/web/20050502071751/http://cities.expressindia.com/fullstory.php?newsid=60628 , date=2 May 2005
Chitrahaar
on

IMDb IMDb (an abbreviation of Internet Movie Database) is an online database of information related to films, television series, home videos, video games, and streaming content online – including cast, production crew and personal biographies, p ...

Hindi-language television shows DD National original programming 1980s Indian television series 1990s Indian television series 2000s Indian television series 2010s Indian television series 1982 Indian television series debuts Indian musical television series