China Pabst Blue Ribbon () is a brand of beer sold in China. It is produced, marketed and distributed by CBR Brewing Company, Inc., which is a Virgin Islands-owned holding company located in Hong Kong. It jointly owns the brand and breweries along with Guangdong Blue Ribbon Group under a sub-licensing agreement with the

Pabst Brewing Company The Pabst Brewing Company () is an American company that dates its origins to a brewing company founded in 1844 by Jacob Best and was, by 1889, named after Frederick Pabst. It outsources the brewing of over two dozen brands of beer and ma ...

. According to a ''

Bloomberg Businessweek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...

'' profile, the CBR Brewing Co. was established in 1988. China Pabst beer was first produced in China under the Pabst trademark in Zhaoqing Brewery located in

Zhaoqing Zhaoqing ( zh, c=肇庆), alternately romanized as Shiuhing, is a prefecture-level city in Guangdong Province, China. As of the 2020 census, its population was 4,113,594, with 1,553,109 living in the built-up (or metro) area made of Duanz ...

Guangdong ) means "wide" or "vast", and has been associated with the region since the creation of Guang Prefecture in AD 226. The name "''Guang''" ultimately came from Guangxin ( zh, labels=no, first=t, t= , s=广信), an outpost established in Han dynasty ...

. The brewery itself is located in the suburbs between the streets of Ban Yue road, Kangle North road and Cui Xing road. Its exact geolocation is labeled as Blueribbon beer on the Google map of Zhaoqing. The beer is now produced in three other breweries in other parts of China as well and it is uncertain as to whether the Zhaoqing brewery remains the main location for brewing. The cooperation between the two sides started with Pabst selling three previously mothballed breweries to their future partners in China. As of 1999, the Zhaoqing brewery offered free tours of the inside of the brewery including the bottling area, brewery outside grounds and the actual beer making facilities. The brewery also offered

beer tasting Beer tasting is the experience of sampling beer. Depending on how the tasting is designed, it can be a way to learn more about the history, ingredients and production of beer as well as different beer styles, hops, yeast and beer presentation. A co ...

s at that time. Unlike the American version of

Pabst Blue Ribbon Pabst Blue Ribbon, commonly abbreviated PBR, is an American lager beer sold by Pabst Brewing Company, established in Milwaukee, Wisconsin, in 1844 and currently based in San Antonio, Texas. Originally called Best Select, and then Pabst Select, ...

, China Pabst has sought to position itself as a luxury brand, with bottles of its 1844 branded beer costing $44 (by 2018 standards).Barbara Kiviat
In China, Pabst Blue Ribbon is Pure Gold
''Time'', 28 July 2010.

Gallery

Image:Zhaoqing Brewery Front Gate 1999.jpg, Front gate of Zhaoqing Brewery 1999 Image:Zhaoqing China Pabst billboard.jpg, Billboard for Pabst Blue Ribbon Beer in Zhaoqing, Guangdong China 1999 Image:China Pabst sign in Zhaoqing China.jpg, Pabst sign hanging on beer storage tank in Zhaoqing Brewery 1999 Image:Cases of Beer stacked up outside Zhaoqing Brewery 1999.jpg, Stacks of beer at Zhaoqing Brewery 1999 Image:Beer making vats in Zhaoqing Brewery.jpg, Beer making vats in Zhaoqing Brewery 1999 Image:Bottling line in Zhaoqing Brewery 1999.jpg, Beer rolling down the line at Zhaoqing Brewery 1999 Image:Zhaoqing Brewery bottling line 1999.jpg, Zhaoqing Brewery bottling line 1999 Image:Zhaoqing Brewery beer laboratory 1999.jpg, Zhaoqing Brewery beer laboratory 1999 Image:Zhaoqing Brewery beer containers 1999.jpg, Zhaoqing Brewery beer containers 1999

References

{{reflist, 2

External links

* See the following references for ownership arrangements, structure, subsidiaries, licensing agreements, partnerships, affiliates, holding companies and offshore entities associated with China Pabst Blue Ribbo

http://www.hospitalityguild.com/Financial/Beer/CBR%20Brewing.ht

* For a brief review of CBR Brewing Company, se
Company Overview of CBR Brewing Company Inc.
Beer in China Chinese beer brands Food and drink companies established in 1988 Companies based in Guangdong