A chief product officer (CPO), sometimes known as head of product or VP of product, is a corporate title referring to an
executive responsible for various
product-related activities in an organization. The CPO is to the business's product what the
CTO is to technology. They focus on bringing the product strategy to align with the business strategy and to deploy that throughout the organization. They are most common in technology companies, or organizations where technology is now a large part of the way they serve customers (such as banks and newspapers).
Role
A CPO is responsible for all product-related matters. This usually includes
product strategy, product vision,
product innovation,
product design
Product design is the process of creating new Product (business), products for businesses to sell to their customers. It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products ...
,
product development
New product development (NPD) or product development in business and engineering covers the complete process of launching a new product to the market. Product development also includes the renewal of an existing product and introducing a product ...
,
project management
Project management is the process of supervising the work of a Project team, team to achieve all project goals within the given constraints. This information is usually described in project initiation documentation, project documentation, crea ...
and
product marketing. In many
tech companies, this position includes
distribution,
manufacturing
Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of the
secondary sector of the economy. The term may refer ...
, and
procurement
Procurement is the process of locating and agreeing to terms and purchasing goods, services, or other works from an external source, often with the use of a tendering or competitive bidding process. The term may also refer to a contractual ...
.
See also
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Product Manager
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Product Management
Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ...
*
Chief Executive Officer
A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization.
CEOs find roles in variou ...
*
Chief Technology Officer
References
{{DEFAULTSORT:Chief Product Officer
Corporate governance
Management occupations
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