A chief business development officer (CBDO) is a position within a
company established beside the other executive positions reporting to
CEO
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...
and
COO. The title is used to define a high-ranking position alongside the CEO. The CBDO is expected to have a broad and comprehensive knowledge of all matters related to the business of the organization with an eye towards identifying new sales prospects and driving business growth and requirements for
product development
In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along ...
that will be coordinated with
R&D functions.
Responsibilities can include:
* Elaborate
business development
Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of ...
plans, design and implement processes to support business growth, through customer and
market definition.
* Facilitate business growth by working together with clients as well as business partners (suppliers,
subcontractor
A subcontractor is an individual or (in many cases) a business that signs a contract to perform part or all of the obligations of another's contract.
Put simply the role of a subcontractor is to execute the job they are hired by the contractor ...
s,
JV partners, technology providers, etc.).
* Build and maintain high-level contacts with current and prospective customer and other business and project partners.
* Drive prospects through to contract award (including identifying new customers and markets, developing approaches to the market, identifying prospects, proposal preparation, etc.)
* Develop
marketing strategy
Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market.
Strategic marketing emerged in the 1970s/80s as a distinct field of study, further build ...
, manage proposal teams and client
account manager
An account manager (AM) is a person who works for a company and is responsible for the management of sales and relationships with particular customers. An account manager maintains the company's existing relationships with a client or group of cl ...
s.
* Develop Applications and other Systems.
References
{{corporate titles
Management occupations