Chicken Tonight is a brand of sauce intended to be added to chicken pieces in a frying pan, available in flavors such as Honey & Mustard, Country French and Thai Green Curry.
History
Initially launched on October 23, 1990, under Unilever's
Ragú brand in the United States and Canada, it was launched in the United Kingdom under the
Knorr brand in 1993, while the same year, Chicken Tonight made its way to Oceania under the
Raguletto brand. As of 2025, Chicken Tonight is a standalone brand.
The associated advertising slogan is "I feel like Chicken Tonight". In one series of television ads, these words were sung by actors as they 'flapped' their arms in a movement similar to the dance "
The Chicken". An advertisement for Chicken Tonight was the first in the United Kingdom to use a
red button interactive service to promote the product.
The American version of the product was met with limited success; however, as of 2025, it is still sold in Australia, New Zealand, the Netherlands, and the United Kingdom.
Association football
Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...
player
Ian Wright
Ian Edward Wright (born 3 November 1963) is an English media personality and former professional footballer.
Wright enjoyed success with London clubs Crystal Palace and Arsenal as a forward, spending six years with the former and seven year ...
appeared in commercials for the product. In 2011, Unilever sold the Ragu business and the Chicken Tonight brand (in a deal worth £30m) in the United Kingdom to Symington's, a food manufacturer in Leeds, who would drop the Knorr branding. Symington's later acquired the Oceania rights to Raguletto and Chicken Tonight; they have since been acquired by
Simplot. In 2019, Unilever also sold Chicken Tonight brand in the Netherlands to Zwanenberg Food Group.
In popular culture
The slogan was
parodied in a skit on the Australian television series ''
The Late Show'' in 1993 with "Dickhead Tonight", where people danced while singing "I Feel Like a Dickhead Tonight".
The dance and song of the advertisement were parodied by ''
The Simpsons
''The Simpsons'' is an American animated sitcom created by Matt Groening and developed by Groening, James L. Brooks and Sam Simon for the Fox Broadcasting Company. It is a Satire (film and television), satirical depiction of American life ...
'' family in the episode "
Lady Bouvier's Lover".
A segment on an ''
America's Funniest Home Videos'' episode parodied the brand as "Iguana Tonight."
References
External links
*{{Official website, http://www.chickentonight.co.uk/
Products introduced in 1990
Sauces
Former Unilever brands
British brands