Chicco () is an Italian manufacturer of children's clothing and toys with retail outlets worldwide, producing products in Italy and China. It is owned by
Artsana
Artsana Group is an Italian company that was founded in 1946 by Pietro Catelli as a commercial business specialised in venipuncture and medication, and is still active today in the distribution of healthcare and infant care products. It is also n ...
, and has been in business for 60 years and is now in more than 120 countries.
History
Chicco was founded in 1958 by
Cavaliere del Lavoro
The Order of Merit for Labour ( it, Ordine al Merito del Lavoro) is an Italian order of chivalry that was founded in 1923 by King Vittorio Emanuele III. It is awarded to those "who have been singularly meritorious" in agriculture, industry and ...
Pietro Catelli who wanted to celebrate the birth of his first son Enrico, affectionately known as “Chicco”. On his death in 2006, the company passed to his three children, Enrico, Michele and Francesca, who would open new branches in
India
India, officially the Republic of India ( Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the ...
,
Russia
Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eigh ...
,
Mexico
Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guate ...
and
Poland
Poland, officially the Republic of Poland, , is a country in Central Europe. Poland is divided into Voivodeships of Poland, sixteen voivodeships and is the fifth most populous member state of the European Union (EU), with over 38 mill ...
. Since May 2013, the role of
Managing Director
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...
has been held by Claudio De Conto.
Products and research

Chicco is present in over 120 countries, with more than 150 shops in Italy and another 160 throughout the world.
Chicco has a range of products, including maternity items for
pregnancy
Pregnancy is the time during which one or more offspring develops ( gestates) inside a woman's uterus (womb). A multiple pregnancy involves more than one offspring, such as with twins.
Pregnancy usually occurs by sexual intercourse, but ...
and
breastfeeding
Breastfeeding, or nursing, is the process by which human breast milk is fed to a child. Breast milk may be from the breast, or may be expressed by hand or pumped and fed to the infant. The World Health Organization (WHO) recommends that bre ...
, first baby foods, hygiene and protection, out-and-about and travelling, relaxation and sleep, play, clothes, and booties and shoes.
The company's research and development area is the responsibility of the Baby Research Center dedicated to children aged 0 to 3 and all their psycho-physical, emotional and social needs. The centre makes use of information from the medical-scientific world, and continuous interaction with parents.
Chicco has come up with
Baby Moments Range of products
An infant or baby is the very young offspring of human beings. ''Infant'' (from the Latin word ''infans'', meaning 'unable to speak' or 'speechless') is a formal or specialised synonym for the common term ''baby''. The terms may also be used to ...
with 0% Polyphenoxyethanol
Social commitment
Chicco's partnership with Ai. Bi. Associazione Amici dei Bambini dates back a number of years, to 2003.
In 2010, the Chicco di Felicità was born. Profits from sales of this charity go towards supporting the "Chicco di Felicità per bimbi speciali" project, promoting the adoption of children with special needs.
Since then, the Chicco di Felicità
has won a legion of more than 300,000 fans who have chosen the charm for themselves or as a gift; it has been interpreted and customised in various ways by numerous brands and designers, each adding a new and original touch. It is
available in all Chicco stores in Italy.
Chicco has been supporting the Mission Bambini Foundation at international level since 2013, with financial contributions to fund medical care and interventions for children suffering from heart conditions and to provide training for local doctors, through the project "Happiness goes
from heart-to-heart". The Group management team takes part in a range of humanitarian missions.
References
External links
{{Portal, Companies
Official company siteOfficial corporate site
Clothing companies of Italy
Retail companies established in 1958
Manufacturing companies established in 1958
Toy brands
Toy companies of Italy
Italian companies established in 1958
Toy companies established in 1958