"Chi Mat Ba Ram" () is a song recorded by South Korean girl group

Brave Girls BB Girls (; formerly known as Brave Girls) is a South Korean girl group consisting of members Minyoung, Eunji, and Yuna. Formed and produced by Brave Brothers through Brave Entertainment, the group initially debuted as a quintet named Brave Gir ...

for their fifth extended play '' Summer Queen'' (2021). It was released on June 17, 2021, by Brave Entertainment as the album's

lead single A lead single (or first single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. A similar term, "debut ...

. An English version of the song was also included in the extended play. Upon release, the song peaked at number three on South Korea's

Gaon Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based on ...

and number two on the ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...

K-pop Hot 100 The K-pop Hot 100 was a music singles chart in South Korea, launched by ''Billboard'' in conjunction with ''Billboard'' Korea () on August 25, 2011. It is the second Asian ''Billboard'' chart after the Japan Hot 100. The chart used the same multim ...

, becoming the group's third top-five hit on both charts. The

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

for the track was released on June 17, and shows the group having fun in a beach-side resort. To promote the song, Brave Girls performed "Chi Mat Ba Ram" on several South Korean music programs, including ''

Music Bank ''Music Bank'' () is a South Korean music program which airs every Friday at 17:15 KST on KBS2. the show is also broadcast in more than a hundred countries through KBS World. Episodes are filmed at the KBS New Wing Open Hall in Yeouido-dong, Ye ...

'', ''

Show! Music Core ''Show! Music Core'' (), or simply ''Music Core'' is a South Korean music television program broadcast by MBC. It airs live every Saturday at 15:30 (KST). The show features some of the latest and most popular artists who perform live on stage. I ...

'' and ''

Inkigayo ''Inkigayo'' (; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who perform on stage. ...

''.

Background and composition

In March 2021, Brave Girls rose to prominence with the

sleeper hit In the entertainment industry, a sleeper hit refers to a film, television series, music release, video game or other entertainment product that was initially unsuccessful on release, but eventually became a surprise success. A sleeper hit may have ...

" Rollin'", which became the group's first number one hit in South Korea. Three months later, the group announced the release of a new EP '' Summer Queen'', their first album in four years. "Chi Mat Ba Ram" was revealed as the album's

. Written by

Brave Brothers Kang Dong-chul (, born June 7, 1979), also known by his stage name Brave Brothers, is a South Korean rapper, record producer and songwriter for Brave Entertainment. He was a producer and composer for YG Entertainment from 2004 to 2008. In 2008, h ...

, the song is a

tropical house Tropical house, also known as trop house, is a subgenre of house music, and a derivation of tropical music, with elements of dancehall and Balearic house. Artists of the genre are often featured at various summer festivals such as Tomorrowland. ...

and

dance Dance is an The arts, art form, consisting of sequences of body movements with aesthetic and often Symbol, symbolic value, either improvised or purposefully selected. Dance can be categorized and described by its choreography, by its repertoir ...

number with an upbeat sound. The song's title "Chi Mat Ba Ram" literally translates to "the swish of a skirt" in Korean and has been derived from the words "chima" and "baram". Although the term is often used negatively, the song is lyrically about the "fierceness in women". "Chi Mat Ba Ram" was released for digital download and

streaming Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downl ...

by Brave Entertainment on June 17, 2021, the same day as the album's release.

Commercial performance

Upon release, the song debuted at number 14 on South Korea's

for the chart issue dated June 19, 2021, with only two days of tracking. Additionally, it debuted on the component Download and Streaming charts at number 2 and number 28 respectively. The following week, it peaked at number three on the Digital, Download, and Streaming charts, becoming the group's third top-five hit after "Rollin'" (2017) and " We Ride" (2020). "Chi Mat Ba Ram" peaked at number two on the ''

on the issue dated July 3, 2021, becoming their third song to reach the top five and their highest-charting song since "Rollin'".

Promotion

The music video of "Chi Mat Ba Ram" was released to

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on June 17 alongside the song. It was preceded by two teasers released on June 15 and 16. The video has a beach setting and shows the group enjoying themselves at a beach-side resort. The clip is interspersed with scenes in which the members are seen playing volleyball, enjoying drinks, going shopping, and performing choreography in front of the sunset. Within 10 days, the video surpassed 30 million views. To promote the song and the album, Brave Girls performed "Chi Mat Ba Ram" and the track "Pool Party" on several South Korean music programs, including KBS's ''

'', MBC's ''

'', and SBS' ''

''.

Accolades

Charts

Weekly charts

Monthly charts

Year-end charts

Release history

References

{{Brave Girls 2021 songs 2021 singles Brave Girls songs Songs in Korean Songs written by Brave Brothers Brave Entertainment singles