Chhaa Jaa (Go Forth and Shine) is a digital-first youth brand in
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
that aims to help girls build the confidence they need to make choices and changes in their lives.
In 2020, Chhaa Jaa launched "Bol Behen," a Hinglish chatbot providing a safe space for girls to ask questions on sensitive topics like relationships and reproductive health.
They also established the girls-only Facebook community "Bak Bak Gang" in 2019, serving as a safe space for girls to discuss various topics covered in Chhaa Jaa's content.
Recognitions
*
UNESCO
The United Nations Educational, Scientific and Cultural Organization (UNESCO ) is a List of specialized agencies of the United Nations, specialized agency of the United Nations (UN) with the aim of promoting world peace and International secur ...
,
UNICEF
UNICEF ( ), originally the United Nations International Children's Emergency Fund, officially United Nations Children's Fund since 1953, is an agency of the United Nations responsible for providing Humanitarianism, humanitarian and Development a ...
,
WHO
The World Health Organization (WHO) is a specialized agency of the United Nations which coordinates responses to international public health issues and emergencies. It is headquartered in Geneva, Switzerland, and has 6 regional offices and 15 ...
, HRP and
UNFPA
The United Nations Population Fund (UNFPA) is a UN agency aimed at improving reproductive and maternal health worldwide. Its work includes developing national healthcare strategies and protocols, increasing access to birth control, and leadin ...
commissioned Chhaa Jaa to serve as a best practice case study for a model for youth-centred digital health interventions released in 2020.
*Digital media series Khullam Khulla won an India Content Leadership Award’ 2020 for 'Best Content in a Digital Media Campaign for a Cause'.
See also
Girl Effect
Girl Effect is an independent non-profit organization, launched in September 2015 with the goal of ending poverty globally.
With the focus on adolescent girls in the Global South, the initiative is attempting to shed light on the exceptional pot ...
References
External links
{{Official website, https://www.chhaajaa.com
Women's education in India