Chevrolet LUV
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The Chevrolet LUV and the later Chevrolet LUV D-Max were light
pickup truck A pickup truck or pickup is a Truck_classification#Table_of_US_GVWR_classifications, light or medium duty truck that has an enclosed cabin (truck), cabin, and a back end made up of a cargo bed that is enclosed by three low walls with no roof (th ...
s designed and manufactured by
Isuzu , commonly known as Isuzu (, ), is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa Prefecture. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines ...
and marketed in the Americas since 1972 by
Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
over four generations as rebadged variants of the
Isuzu Faster The Isuzu Faster is a pickup truck that was manufactured and marketed by Isuzu between 1972 and 2002 over three generations. It was sold under myriad nameplates, most commonly they were marketed under their respective model codes: Isuzu KB for t ...
and D-Max. ''LUV'' is an
acronym An acronym is a type of abbreviation consisting of a phrase whose only pronounced elements are the initial letters or initial sounds of words inside that phrase. Acronyms are often spelled with the initial Letter (alphabet), letter of each wor ...
for "light utility vehicle".


History

Production of the first generation of Chevrolet LUVs, first sold in North America from 1972 as a
badge-engineered In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. ...
variant of the Japanese-market
Isuzu Faster The Isuzu Faster is a pickup truck that was manufactured and marketed by Isuzu between 1972 and 2002 over three generations. It was sold under myriad nameplates, most commonly they were marketed under their respective model codes: Isuzu KB for t ...
, ended in 1980. The second generation, launched in 1980 as a 1981
model A model is an informative representation of an object, person, or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin , . Models can be divided in ...
, was produced by Isuzu in Japan for North America and in
Chile Chile, officially the Republic of Chile, is a country in western South America. It is the southernmost country in the world and the closest to Antarctica, stretching along a narrow strip of land between the Andes, Andes Mountains and the Paci ...
by
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
for the South American market. North American sales ended after the release of the 1982 model year Chevrolet S-10 in 1981. The 1981 and 1982 model years were the only years the 2.2 liter diesel engine was offered in the United States. Production of the second-generation LUV for South America continued until 1988 when the third iteration was released, once more based on the Japanese-market Faster/Rodeo pickups. This arrangement lasted until 2005 when the fourth series was introduced, now titled Chevrolet LUV D-Max and representing a rebadged version of the
Isuzu D-Max The Isuzu D-Max is a pickup truck manufactured since 2002 by Isuzu. A successor of the Isuzu Faster/KB, the first and second-generation model shares its platform with the Chevrolet Colorado. The third-generation model shares its platform wi ...
. File:Chevrolet Luv 1600 1978 (14946596329).jpg, First generation (1972–1980) File:Chevy LUV second gen.jpg , Second generation (KB; 1980–1988) File:Chevrolet Luv 2.2 Work Crew Cab 2006 (11427242795).jpg , Third generation (TF; 1988–2005) File:Chevrolet D-Max 2008 3.5v6.jpg , Chevrolet LUV D-Max (RA; 2005–2012)


References

{{Set index article, cars LUV Cars introduced in 1972 Pickup trucks