Cheryl Najafi (born 1967/1968) is an American author, speaker and businesswoman. She is the former CEO of Everyday Dishes & DIY (previously CherylStyle), a lifestyle media company and author of ''New York Times'' best-selling book ''You're So Invited: Panic Less, Play More, and Get Your Party On!''. In 2017, Najafi founded the

direct-to-consumer Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen. Direct-to-consumer sales are usually transa ...

apparel company, LoveOverH8.com, after seeing the effects of the

Trump travel ban As President of the United States, Donald Trump has taken several executive order, executive actions restricting entry into the United States by certain foreign nationals. His First presidency of Donald Trump, first-term travel bans predominan ...

Early life and education

Najafi was born in

Webb City, Missouri Webb City is a city in Jasper County, Missouri, United States. The population was 13,031 at the 2020 census. It is part of the Joplin, Missouri Metropolitan Statistical Area. Webb City also has a police department, a fire department, and animal ...

. She earned both a Bachelor's and Master's degree in communication from

Arizona State University Arizona State University (Arizona State or ASU) is a public university, public research university in Tempe, Arizona, United States. Founded in 1885 as Territorial Normal School by the 13th Arizona Territorial Legislature, the university is o ...

Career

In January 2011, Najafi founded CherylStyle, a multimedia lifestyle company based in Arizona. She was the founding CEO of the company. CherylStyle was later rebranded as Everyday Dishes & DIY. In 2012, Najafi wrote ''You're So Invited: Panic Less, Play More, and Get Your Party On'' which was a ''New York Times'' best-selling book in June 2012. The book gives tips on entertaining and etiquette while focusing on using what you have and maintaining that it is not necessary to be perfect. Najafi wrote her second book, ''Mother Daughter Dishes: Reinventing Loved Classics'' in 2014. After the announcement of President Donald Trump's travel ban, Najafi searched online to find clothing that matched her views of inclusivity. She started LoveOverH8.com, a direct-to-consumer apparel company that advocates for social justice causes. Najafi instituted that $10 of each sale goes toward a cause of the customer's choice to raise money for people that have been disenfranchised.

Personal life

She is married to businessman

Jahm Najafi Jamshid Jahm Najafi (born March 1963) is an Iranian-American billionaire businessman. He manages The Najafi Companies, a private equity firm, is vice chairman of the NBA's Phoenix Suns and McLaren Racing. Early life and education Najafi was bo ...

. They have a son and daughter who are twins, and another daughter. Najafi and her family live in

Phoenix, Arizona Phoenix ( ) is the List of capitals in the United States, capital and List of cities and towns in Arizona#List of cities and towns, most populous city of the U.S. state of Arizona. With over 1.6 million residents at the 2020 census, it is the ...

Bibliography

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References

{{DEFAULTSORT:Najafi, Cheryl Year of birth missing (living people) Living people American women chief executives American women writers Arizona State University alumni 21st-century American women 1960s births