''Chemistry'' is the second and final
extended play
An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...
by South Korean duo
Trouble Maker, which consists of
4Minute
4Minute (, often stylized in all caps) was a South Korean girl group formed by Cube Entertainment, consisting of members Jihyun, Gayoon, Jiyoon, Hyuna and Sohyun. The group was known for its edgy dance-pop style and " girl crush" image t ...
's
Hyuna
Kim Hyun-ah (; born June 6, 1992), known professionally as Hyuna (stylized as HyunA), is a South Korean singer-songwriter, rapper and model. She debuted as a member of the girl group Wonder Girls in February 2007. Upon leaving the ensemble sho ...
and
Beast
Beast most often refers to:
* Animal, a multicellular, eukaryotic organism in the biological kingdom Animalia
* The Beast (Revelation), one of three beasts described in the Book of Revelation
* Monster, a type of creature found in fiction, folklo ...
's
Hyunseung. It was released digitally on October 28, 2013 with the lead single "Now" (; lit. "No Tomorrow").
Promotion and release
On October 4, 2013,
Cube Entertainment
Cube Entertainment Inc. () is a South Korean entertainment company. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. Cube are known for h ...
revealed that Trouble Maker would be making their
comeback. A representative said, "We have established their comeback as Trouble Maker to be made on the October 24 episode of Mnet's 'M! Countdown'. As it has been a while since they were active as a unit, the both of them are fully engaged in practice and very nervous."
On October 23, a teaser video and photo was released which showcased a sexy concept; the release date was clarified to be October 28, and the lead single would be called "Now" (). On October 26, the official site was launched, showing 12 different teaser photos.
The album was released on digital download on October 28, and on physical album on October 31.
A special limited edition (3,000 copies), rated 19+, was released on November 12. Cube said this version shows a "level of allure and sexuality exceeding that of Trouble Maker as everyone knows it now".
Trouble Maker began promoting "Now" on October 30 on
MBC Music
MBC M (formerly MBC Music) () is a South Korean specialty channel, specialty television channel owned by MBC Plus Media. The cable channel primarily broadcasts programming related to music.
It was first announced in July 2011, with the announce ...
's ''
Show Champion
''Show Champion'' () is a South Korean music television program broadcast live by MBC M every Wednesday at Bitmaru Broadcasting Center in Ilsan.
Hosts
* Shindong (February 14, 2012 – December 25, 2012)
* Hahm Eun-jung (January 30, 2013 – ...
'' The song received numerous first place awards in various music show broadcasts, a double crown in
Mnet
M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...
's ''
M! Countdown
''M Countdown'' () is a South Korean music program broadcast by Mnet from the CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. It features appearances by popular music artists who also perform live on stage. First hosted by Leete ...
'' (November 7, 14) and in
KBS
The Korean Broadcasting System (KBS; ) is the national broadcaster of South Korea. Founded in 1927, it is one of the leading South Korean television and radio broadcasters under the government of South Korea.
The KBS operates seven radio net ...
''
Music Bank
''Music Bank'' () is a South Korean music program which airs every Friday at 17:15 KST on KBS2. the show is also broadcast in more than a hundred countries through KBS World. Episodes are filmed at the KBS New Wing Open Hall in Yeouido-dong, Ye ...
'' (November 8,15), in
MBC ''
Music Core
''Show! Music Core'' (), or simply ''Music Core'' is a South Korean music television program broadcast by MBC. It airs live every Saturday at 15:30 (KST). The show features some of the latest and most popular artists who perform live on stage. I ...
'' (November 9), in
SBS ''
Inkigayo
''Inkigayo'' (; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who perform on stage. ...
'' (November 10) and a triple crown in
MBC Music
MBC M (formerly MBC Music) () is a South Korean specialty channel, specialty television channel owned by MBC Plus Media. The cable channel primarily broadcasts programming related to music.
It was first announced in July 2011, with the announce ...
''
Show Champion
''Show Champion'' () is a South Korean music television program broadcast live by MBC M every Wednesday at Bitmaru Broadcasting Center in Ilsan.
Hosts
* Shindong (February 14, 2012 – December 25, 2012)
* Hahm Eun-jung (January 30, 2013 – ...
'' (November 6, 13, 20).
Music video
The music video for "Now", released on October 24, was directed by Lee Gi-baek who also directed
Beast's "Caffeine", "Shadow (Geurimja)" and "I'm Sorry". The choreography was done by Keone Madrid and Mariel Madrid, who have worked with Urban Dance Camp in Germany.
The music video has a "
Bonnie and Clyde
Bonnie Elizabeth Parker (October 1, 1910May 23, 1934) and Clyde Chestnut "Champion" Barrow (March 24, 1909May 23, 1934) were American outlaws who traveled the Central United States with their gang during the Great Depression, committing a ser ...
" theme. Jeff Benjamin of ''
Billboard K-Town
''Billboard'' K-Town is an online magazine column presented weekly, on various days, by ''Billboard'' on its ''Billboard.com'' site. The column, launched on January 29, 2013, reports on K-pop music; artists, concerts, chart information and ne ...
'' wrote that the video "feels like a concentrated effort to get Western attention". He also said, "'Now' shows the two K-pop idols engaging in very un-idol-like behavior: smoking cigarettes, drinking beer, there's even an implied threesome with Hyunseung. Still, it's the type of shock tactics that American pop fans have become indifferent to."
On November 3, 2013, Trouble Maker released an uncut version of the music video, which was twice as long as the original.
Track listing
Charts
On November 7, 2013, "Now" debuted at number 1 on the
Gaon Digital Chart
The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based on ...
.
The song reached the top of the Billboard
K-Pop Hot 100
The K-pop Hot 100 was a music singles chart in South Korea, launched by ''Billboard'' in conjunction with ''Billboard'' Korea () on August 25, 2011. It is the second Asian ''Billboard'' chart after the Japan Hot 100. The chart used the same multim ...
for the date of November 16, 2013.
Albums chart
Sales
Singles chart
Release history
Personnel
* Hyuna – vocals,
rap
Rapping (also rhyming, flowing, spitting, emceeing, or MCing) is an artistic form of vocal delivery and emotive expression that incorporates " rhyme, rhythmic speech, and ommonlystreet vernacular". It is usually performed over a backin ...
* Hyunseung – vocals
*
Shinsadong Tiger
Lee Ho-yang (June 3, 1983 – February 23, 2024), known professionally as Shinsadong Tiger, was a South Korean music producer and songwriter. After debuting in 2001 at the age of 18, he still worked several odd jobs to fund his music career. H ...
– producing, songwriting, arranger, music
* Rado – producing, songwriting, arranger, music
*
LE – songwriting
References
External links
*
*
{{Hyuna
2013 EPs
Hyuna albums
Dance-pop EPs
Korean-language EPs
Cube Entertainment EPs