Chemainus
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Chemainus is a community within the municipality of
North Cowichan North Cowichan (Canada 2021 Census population 31,990) is a district municipality established in 1873 on Vancouver Island, in British Columbia, Canada. The municipality is part of the Cowichan Valley Regional District. North Cowichan is noted fo ...
in the Chemainus Valley on the east coast of southern
Vancouver Island Vancouver Island is an island in the northeastern Pacific Ocean and part of the Canadian province of British Columbia. The island is in length, in width at its widest point, and in total area, while are of land. The island is the largest ...
, British Columbia, Canada. Founded as an unincorporated logging town in 1858, Chemainus is now famous for its 53 outdoor
mural A mural is any piece of Graphic arts, graphic artwork that is painted or applied directly to a wall, ceiling or other permanent substrate. Mural techniques include fresco, mosaic, graffiti and marouflage. Word mural in art The word ''mural'' ...
s. This outdoor gallery has given birth to many businesses, including a theatre, antiques dealers, and eateries. The tourist industry stemming from the murals helped rejuvenate the town after its large sawmill closed in the early 1980s and was replaced by a smaller, more efficient, mill. The name ''Chemainus'' comes from the native shaman and prophet "Tsa-meeun-is" meaning ''broken chest''. Legend says that the man survived a massive wound in his chest from an arrow in battle to become a powerful chief. His people took his name to identify their community, the Stz'uminus First Nation, formerly the Chemainus Indian Band. The railway arrived in the 1880s and by the early 1920s the town's population had ballooned to 600 persons. Chemainus was eventually designated a census populated area by Statistics Canada comprising the more built-up residential and commercial neighbourhoods. Its population had further grown to 3,035 residents by 2011. A larger more inclusive Chemainus area is customarily regarded as comprising part of the District of North Cowichan that lies north of the Chemainus River. This is the area covered by the Chemainus Advisory Committee set up as a consultation body by North Cowichan. Chemainus Secondary School is located in the town, and serves as a secondary school for students living in Chemainus, Crofton, and Saltair. A BC Ferry terminal is located in Chemainus, which provides service to
Thetis Island Thetis Island (population: 379) is an island and unincorporated community off the coast of British Columbia, Canada, lying between Vancouver Island, which is to the west across Stuart Channel, and the west from the north tip of Galiano I ...
and Penelakut Island (previously Kuper). On 13 January 2006, a
Boeing 737 The Boeing 737 is an American narrow-body aircraft, narrow-body aircraft produced by Boeing at its Boeing Renton Factory, Renton factory in Washington (state), Washington. Developed to supplement the Boeing 727 on short and thin routes, the t ...
aircraft was sunk off the coast in order to build an
artificial reef An artificial reef (AR) is a human-created freshwater or marine benthic structure. Typically built in areas with a generally featureless bottom to promote Marine biology#Reefs, marine life, it may be intended to control #Erosion prevention, erosio ...
. The sinking was documented in "Sinking Wings", an episode of '' Mega Builders'', a
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series.


Economic development post-Fordism

In the 1980s, British Columbia's forest industry experienced a period of deep
recession In economics, a recession is a business cycle contraction that occurs when there is a period of broad decline in economic activity. Recessions generally occur when there is a widespread drop in spending (an adverse demand shock). This may be tr ...
, largely caused by a substantial decrease in demand and price of B.C. forest products. This decrease came as a consequence of increases in global competition within forest product markets, the reduction in B.C. forest stocks, the placing of tariffs on B.C. forest imports to the United States, issues regarding aboriginal land claims and the increased public support for environmental groups. Scholars view this recession more importantly as a representation of a larger structural shift from a Fordist economic production system underpinning many North American industries, toward one of
Post-Fordism The concept of post-Fordism was originally invented by the economist Robin Murray in the British magazine ''Marxism Today'' in 1988. It referred to the emergence of new production methods defined by flexible production, the individualization of ...
. Fordism is a system of production methods based on principles of specialized mass production technologies, aimed at capturing
economies of scale In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, and are typically measured by the amount of Productivity, output produced per unit of cost (production cost). A decrease in ...
. However, due to rising global competition, energy crises,
stagflation Stagflation is the combination of high inflation, stagnant economic growth, and elevated unemployment. The term ''stagflation'', a portmanteau of "stagnation" and "inflation," was popularized, and probably coined, by British politician Iain Mac ...
and recession, Fordism began to unravel. Consequently, a new system of economic production, characterized by greater flexibility and the exploitation of
economies of scope Economies of scope are "efficiencies formed by variety, not volume" (the latter concept is "economies of scale"). In the field of economics, "economies" is synonymous with cost savings and "scope" is synonymous with broadening production/service ...
, known as Post-Fordism, began to emerge. This transition placed a heavy burden on coastal single-industry forest communities like Chemainus due to rising unemployment. At Chemainus, Post-Fordist restructuring of B.C.'s Forest industry resulted in a large overhaul of the local sawmill owned by the Macmillan Bloedel company (a CPR subsidiary). Automated, state-of-the-art machinery was installed which allowed for greater flexibility in producing a larger range of products and greater ease in meeting varied market demands. This restructuring however led to a reduction in the amount workers necessary for its operation: a decrease from about 600 workers to 145 workers. However, the declining forest industry in Chemainus has led to a drive to diversify the local economy. Chemainus has been successful in growing its tourist industry through the entrepreneurial activities of local citizens. Key projects include the revitalization of Chemainus' main street, through painting a series of large outdoor murals, as well as the construction of a shopping mall about a kilometer away. Chemainus' geographical location, between Vancouver Island's largest cities, Victoria and Nanaimo, as well as its proximity to ferry terminals and the coast island highway has also contributed to the successful growth of tourism in the community. While tourism activities represent a new feature of Chemainus' economy, the forest industry is still the largest industry in the community. Chemainus' restructured sawmill is profitable, and newer developments such as Chemainus' industrial park have been completed, attracting a number of re-manufacturing firms including Plenks Wood Centre and Paulcan. Despite Chemainus being heralded as a rare case of successful economic redevelopment within small resource communities, there are still some uncertainties facing its continued development into the future. Some note that the initial redevelopment projects in Chemainus such as the painting of large murals and other revitalization projects depended on funding from the government. This funding has largely disappeared and some have observed a reduction of opportunities for entrepreneurialism.


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* {{Authority control Populated places in the Cowichan Valley Regional District