Cheezels are a brand of Australian

snack food A snack is a small portion of food generally eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snacks are ...

currently produced by

Snack Brands Australia Snack Brands Australia (SBA) is one of the largest suppliers of snack foods in Australia and acts as the main competitor to the long established The Smith's Snackfood Company. The company was founded in August 1998 as a subsidiary of parent c ...

. Made from

corn Maize ( ; ''Zea mays'' subsp. ''mays'', from es, maíz after tnq, mahiz), also known as corn ( North American and Australian English), is a cereal grain first domesticated by indigenous peoples in southern Mexico about 10,000 years ago. ...

and

rice Rice is the seed of the grass species '' Oryza sativa'' (Asian rice) or less commonly '' Oryza glaberrima'' (African rice). The name wild rice is usually used for species of the genera '' Zizania'' and ''Porteresia'', both wild and domestica ...

, they are a crisp puffy ring with a strong, savoury

cheddar cheese Cheddar cheese (or simply cheddar) is a natural cheese that is relatively hard, off-white (or orange if colourings such as annatto are added), and sometimes sharp-tasting. Cheddar originates from the English village of Cheddar in Somerset. C ...

flavour and aroma. They are similar in texture to

cheese puffs Cheese puffs, cheese curls, cheese balls, cheese ball puffs, cheesy puffs, or corn curls are a puffed corn snack, coated with a mixture of cheese or cheese-flavored powders. They are manufactured by extruding heated corn dough through a die ...

, American

Cheetos Cheetos (formerly styled as Chee-tos until 1998) is a crunchy corn puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The in ...

, or Canadian

Cheezies Cheezies are a brand of cheese puff snack food made and sold in Canada by W. T. Hawkins Ltd. The snack is made from extruded cornmeal covered in powdered cheddar cheese, and sold in distinctive red-and-white bags. History The snack was invented ...

. In some countries they are distributed by Laura Matte (which since 2016 has been owned by

Universal Robina Universal Robina Corporation (URC) is a Philippine company based in Quezon City, Philippines. It is one of the largest food and beverage companies in the Philippines. History The precursor to Universal Robina Corporation (URC) was founded on ...

Corporation, and previously by

The Real McCoy Snackfood Company ''The'' () is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in En ...

). In Malaysia, Cheezels were originally produced by

Danone Danone S.A. () is a French multinational corporation, multinational food-products corporation based in Paris. It was founded in Barcelona, Spain. It is listed on Euronext Paris where it is a component of the CAC 40 stock market index. Some of t ...

and later by

Kraft Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...

, and are currently owned by

Mondelēz International Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...

, together with Twisties. In New Zealand, Cheezels are owned by Bluebird Foods Ltd and

PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the man ...

subsidiaries.

History

According to any modern packet of Cheezels, the snack entered the market in 1971. Company folklore has it that the creative team were stuck for a name when the boss chipped in with "Just call 'em Cheezels". As of 2017 Cheezels are

gluten free A gluten-free diet (GFD) is a nutritional plan that strictly excludes gluten, which is a mixture of proteins found in wheat (and all of its species and hybrids, such as spelt, kamut, and triticale), as well as barley, rye, and oats. The inclus ...

Flavours

Usually, Cheezels are made from corn and rice,Snack Brands Cheezels web page
/ref> and many kinds of powdered cheeses. Other flavours of the snack have been produced by Snack Brands Australia, such as: *Original Cheese *

Pizza Pizza (, ) is a dish of Italian origin consisting of a usually round, flat base of leavened wheat-based dough topped with tomatoes, cheese, and often various other ingredients (such as various types of sausage, anchovies, mushrooms, ...

*Smokin' BBQ *Cheese & Bacon - also previously known as Rashers Cheese & Bacon *Hoops & Crosses Burger Flavoured -

cheeseburger A cheeseburger is a hamburger topped with cheese. Traditionally, the slice of cheese is placed on top of the meat patty. The cheese is usually added to the cooking hamburger patty shortly before serving, which allows the cheese to melt. Chee ...

-flavoured Cheezels shaped like the Xs and Os in the game

tic-tac-toe Tic-tac-toe (American English), noughts and crosses (Commonwealth English), or Xs and Os (Canadian or Irish English) is a paper-and-pencil game for two players who take turns marking the spaces in a three-by-three grid with ''X'' or ''O''. ...

*Minis - miniature versions of Cheezels *Chilli Cheese

International variants

Italy

In Italy, Cheezels are known under the name Yonkers, also owned by Mondelēz International. The snack has no slogan, and features a mascot named "Yonky", after the snack. The snack is much less cylindrical than its Australian counterpart, shaped more like the Australian Burger Ring, and is less puffy. For seasoning, Yonkers uses a less tangy, finer cheese powder than that of Cheezels, but with a relatively similar aftertaste. Yonkers' aroma is more pungent, and relies on the same child-friendly gimmick of Cheezels by popularising using them as rings to wear on your fingers. The ingredients for Yonkers are as follows, in order of percentage of product: corn grit 61.7%, palm oil, cheese powder 6.2%, whey powder, salt, flavouring, dried yeast, emulsifier (mono- and diglycerides of fatty acids (E471)), yeast extract, flavour enhancers (E621, E627, E631), lactose (from milk), dye (carotenes).

References

{{reflist Australian snack foods Snack Brands Australia brands Products introduced in 1971 Mondelez International brands

History

Flavours

International variants

Italy

See also

References