Cheetah Records was started in

Orlando Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures r ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, a ...

by Tom Reich and Jan Hrkach in 1988. The record label distributed music belonging primarily to the

rap music Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

subgenera

Miami Bass Miami bass (booty music or booty bass) is a subgenre of hip hop music that became popular in the 1980s and 1990s. The use of drums from the Roland TR-808, sustained kick drum, heavy bass, raised dance tempos, and frequently sexually explicit ...

. Cheetah started small with Reich selling tapes out of the trunk of his car. Cheetah's growth accelerated after Orlando native

DJ Magic Mike DJ Magic Mike (born Michael Hampton, May 9, 1966) is a Miami bass record producer, rapper, and the first platinum selling recording artist from Orlando, Florida. He was also a former member and former lead vocalist of the rap trio Vicious Bass. ...

was signed to the label and quickly generated most of Cheetah's sales. Other acts including Radioactive Goldfish (old school

Techno Techno is a Music genre, genre of electronic dance music (EDM) which is generally music production, produced for use in a continuous DJ set, with tempo often varying between 120 and 150 beats per minute (bpm). The central Drum beat, rhythm is typ ...

) and Schnitt Acht ( Heavy metal) were also handled by Cheetah but they failed to match the sales volume generated by Magic Mike. Reich later started two addition record labels: Bush Baby Records and Magic Records, where the later featured Magic Mike exclusively. All three record labels were later consolidated under the Cheetah Distribution Group (CDG). Some people claim that the CDG was the largest independently distributed record label in America at that time. Magic Mike left Cheetah in 1995 and CDG folded in

1996 File:1996 Events Collage.png, From left, clockwise: A bomb explodes at Centennial Olympic Park in Atlanta, set off by a radical anti-abortionist; The center fuel tank explodes on TWA Flight 800, causing the plane to crash and killing everyone on b ...

List of Bands signed to Cheetah Records

* Schnitt Acht * Vicious Bass * Radioactive Goldfish * Erotic Exotic

List of Bands signed to Cheetah Records

References

See also