''Cheetah'' was an American

rock music Rock is a Music genre, genre of popular music that originated in the United States as "rock and roll" in the late 1940s and early 1950s, developing into a range of styles from the mid-1960s, primarily in the United States and the United Kingdo ...

and

counterculture A counterculture is a culture whose values and norms of behavior differ substantially from those of mainstream society, sometimes diametrically opposed to mainstream cultural mores.Eric Donald Hirsch. ''The Dictionary of Cultural Literacy''. Ho ...

magazine launched in October1967. Although influential, its run was short-lived, closing in May1968. The magazine's name was the result of a licensing deal with the popular

Cheetah The cheetah (''Acinonyx jubatus'') is a large Felidae, cat and the Fastest animals, fastest land animal. It has a tawny to creamy white or pale buff fur that is marked with evenly spaced, solid black spots. The head is small and rounded, wit ...

chain of

nightclubs A nightclub or dance club is a club that is open at night, usually for drinking, dancing and other entertainment. Nightclubs often have a bar and discotheque (usually simply known as disco) with a dance floor, laser lighting displays, and ...

, which in 1967 had outlets in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

, and

Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...

. ''Cheetah'' aimed to fill "a vital gap that exist /nowiki>ed/nowiki> between teen- and teeny-bopper publications and such magazines as ''

Playboy ''Playboy'' (stylized in all caps) is an American men's Lifestyle journalism, lifestyle and entertainment magazine, available both online and in print. It was founded in Chicago in 1953 by Hugh Hefner and his associates, funded in part by a $ ...

'' and ''

Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentleman ...

''." Published by Matty Simmons, a founder of Diners Club, and his partner Leonard Mogel, ''Cheetah'' was the first project of their Twenty First Century Communications, Inc. (later known as the publisher of ''National Lampoon''). Acting as ''Cheetah'''s first editor was novelist-journalist

Jules Siegel Jules Siegel (October 21, 1935 – November 17, 2012) was a novelist, journalist, and graphic designer who is best known as one of the earliest writers to treat rock music as a serious art form, although his writings about rock constituted only ...

(briefly an associate of

Beach Boys The Beach Boys are an American rock band formed in Hawthorne, California, in 1961. The group's original lineup consisted of brothers Brian, Dennis, and Carl Wilson, their cousin Mike Love, and their friend Al Jardine. Distinguished by thei ...

songwriter

Brian Wilson Brian Douglas Wilson (June 20, 1942 – June 11, 2025) was an American musician, songwriter, singer and record producer who co-founded the Beach Boys. Often Brian Wilson is a genius, called a genius for his novel approaches to pop compositio ...

), although he was soon replaced by Lawrence Dietz, assisted by Ellen Willis. At the time, a girlfriend of fellow ''Cheetah'' writer and music critic

Robert Christgau Robert Thomas Christgau ( ; born April 18, 1942) is an American music journalist and essayist. Among the most influential music critics, he began his career in the late 1960s as one of the earliest professional rock critics and later became a ...

, Willis went on to become the first rock critic for ''

The New Yorker ''The New Yorker'' is an American magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. It was founded on February 21, 1925, by Harold Ross and his wife Jane Grant, a reporter for ''The New York T ...

'' and later wrote for ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...

'', ''

Village Voice ''The Village Voice'' is an American news and culture publication based in Greenwich Village, New York City, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Ma ...

'', and other papers.

References

Defunct music magazines published in the United States Magazines established in 1967 Defunct magazines published in New York City Magazines disestablished in 1968 Rock music mass media {{Music-mag-stub

See also

References