''Chashm-e-Baddoor'' (
Persian, ur, چشمِ بد دور, hi, चश्म-ए-बददूर) is a
slogan
A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...
extensively used in
Iran,
North India and
Pakistan to ward-off the
evil eye (which is called ''nazar'' in the region). It is a
Persian language derivation which literally means "''far be the evil eye''".
Associated icons
There are two icons (or ''
nazar battu
A Nazar battu ( Hindustani: नज़र बट्टू or نظر بٹو) is an icon, charm bracelet, tattoo or other object or pattern used in North India and Pakistan to ward-off the evil eye (or ''nazar''). In Persian and Afghan folklore, i ...
'') that often appear in association with the slogan. One depicts a traditional Indo-Pakistani shoe (the ''
jutti''), which symbolizes a shoe being thrown at whoever is casting an evil eye. Another is a stylized mask that shows a demonic face with oversized canines and two horns. Sometimes, another slogan appears in conjunction with ''Chashme-Baddoor'' – ''Buri nazar waale, tera munh kala'' (बुरी नज़र वाले तेरा मुँह काला, بری نظر والے تیرا مُنہ کالا, "''evil eyed one, your face will be blackened''").
Usage

The slogan is frequently uttered as a protective phrase when a loved one or friend succeeds, has good luck or otherwise receives praise, because those events are said to invite jealous attention. ''Chashme Baddoor'' and its associated icons are often seen as part of
truck art in South Asia.
It can also be seen in Indian and Pakistani homes, sometimes as an interwoven part of wall-hangings and other decorative art. The slogan is frequently used in popular media in the region, as in the 1981
Bollywood movie, ''
Chashme Buddoor'' and in a song from the 1961 movie, ''
Sasural'' – "''Teri pyaari, pyaari soorat ko kisi ki nazar na lagey, Chashm-e-Baddoor''."
See also
*
Evil eye
References
Indian culture
Superstitions of Pakistan
Urdu-language words and phrases
Slogans
Catchphrases
Indian words and phrases
{{India-culture-stub