Charly Alberti (born Carlos Alberto Ficicchia; 27 March 1963) is an Argentine musician. He was the drummer for the rock band

Soda Stereo Soda Stereo was an Argentine rock band formed in Buenos Aires in 1982. The band's membership consisted of singer-guitarist Gustavo Cerati, bassist Zeta Bosio and drummer Charly Alberti. During their career, the band released seven studio a ...

, which was formed in 1982 and disbanded in 1997.

Biography

Alberti was born on 27 March 1963 in

Buenos Aires Buenos Aires, controlled by the government of the Autonomous City of Buenos Aires, is the Capital city, capital and largest city of Argentina. It is located on the southwest of the Río de la Plata. Buenos Aires is classified as an Alpha− glob ...

. He is the son of jazz musician and drummer Tito Alberti. He began studying music at the age of six. Alberti met

Gustavo Cerati Gustavo Adrián Cerati Clarke (11 August 1959 – 4 September 2014) was an Argentine musician and singer-songwriter who gained international recognition for being the leader, vocalist, composer, and guitarist of the rock band Soda Stereo. He is ...

, the future singer and guitarist of Soda Stereo, through Maria Laura Cerati, Gustavo's sister, who used to go to the River Plate sports club's pool. There Alberti played waterpolo and frequently talked to Maria Laura attempting to impress her. She told him that his brother was also interested in

The Police The Police were an English rock band formed in London in 1977. Within a few months of their first gig, the line-up settled as Sting (lead vocals, bass guitar, primary songwriter), Andy Summers (guitar) and Stewart Copeland (drums, percussi ...

and played the guitar. So he asked her to get in touch with Cerati. In 1982, Alberti co-founded the Argentinian rock band

. In 1986,

Remo Belli Remo Delmo Belli (June 22, 1927 – April 25, 2016) was an American jazz drummer who developed and marketed the first successful synthetic drumheads and founded the Remo company. Biography Belli was born in Mishawaka, Indiana, and began drumming ...

, the CEO of

Remo Remo Inc. is an American musical instruments manufacturing company based in Valencia, California, and founded by Remo Belli in 1957. Products manufactured include drum kits, drumheads, drums, and drum hardware, hardware, and various percussio ...

, a musical instrument company, sponsored Alberti to use Remo drumheads. In 1997, Alberti launched Cybrel Digital Entertainment, a content application company based on

avant-garde In the arts and literature, the term ''avant-garde'' ( meaning or ) identifies an experimental genre or work of art, and the artist who created it, which usually is aesthetically innovative, whilst initially being ideologically unacceptable ...

technology. In 1997, Soda Stereo disbanded after a final concert at River Plate Stadium in Buenos Aires. He was named an AppleMaster by

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American businessman, inventor, and investor best known for co-founding the technology company Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder o ...

, co-founder of

Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...

. He became the only Spanish-speaking AppleMaster in its history. At the end of the same year, he launched ''URL Magazine'', ''URL Records'', and Yeyeye.com. In 2003,

MTV Latin America MTV is a Latin American pay television network that was launched on 1 October 1993 as the Hispanic American version of MTV. It is owned by Paramount Networks Americas, a subsidiary of Paramount Global. The channel broadcasts music videos as ...

invited Charly Alberti, Ricky Martín, and

Juanes Juan Esteban Aristizábal Vásquez (born 9 August 1972), known professionally as Juanes, is a Colombian musician who was a member of the Rock music, rock band Ekhymosis and is now a solo artist. Since releasing his solo debut album ''Fíjate B ...

to perform at

MTV Video Music Awards Latinoamérica 2003 The second annual MTV Video Music Awards Latinoamérica 2003 took place on October 23, 2003, in Miami at the Jackie Gleason Theater for the second time in a row. Diego Luna hosted the awards alone for the first time. He previously co-hosted the ...

. In 2005, he founded MOLE with his brother Andrés Alberti (lead guitars), and band members Ezequial Dasso (Chorus and Bass) and Sergio Bufi (Singer and 2nd guitar). In April 2007, MOLE released their first album, ''MOLE''. On 26 March 2008, MOLE won "Best Album by a New Rock Band" by Gardel Awards. In the same year, at the request of the Secretary of Tourism of the Nation, Alberti designed and directed the project "National Secretariat of Tourism of Argentina". The project won a prize at the

Webby Awards The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts a ...

. In 2009, he returned to the River Stadium, now with MOLE, to share the stage with the British band

Oasis In ecology, an oasis (; : oases ) is a fertile area of a desert or semi-desert environment Nashville, Tennessee Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...

, to attend the Annual Meeting of Directors of

The Climate Project The Climate Reality Project is a non-profit organization involved in education and advocacy related to climate change. The Climate Reality Project came into being in July 2011 as the consolidation of two environmental groups, the Alliance for Cli ...

Foundation (TCP), where he met with the former Vice President of the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

and Nobel Peace Prize laureate,

Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American former politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. He previously served as ...

, who invited him to the project. In 2015, Alberti represented his organization, R21, which focuses on promoting sustainability, at the

Latin Alternative Music Conference The Latin Alternative Music Conference (LAMC) is a conference geared towards the marketing of Spanish-language alternative music, founded in 2000. Alberti made a call to action for environmental sustainability during the festival's annual show at Central Park SummerStage. In 2017, he became a U.N. Development Program Goodwill Ambassador. In 2019, after a year of preparation, Soda Stereo began an international tour that went across the continent called "Gracias Totales", to allow the public to see the band live one 'last time'. During their tour across the continent, Soda Stereo had "taken actions including planting 4,700 native trees to offset the carbon footprint", being one of the first Latin American tours to do so. In 2022, Alberti partnered with

Cerveza Quilmes Cervecería y Maltería Quilmes () is an Argentine drink company founded in 1890 in the city of Quilmes in Greater Buenos Aires. The company was established by Otto Bemberg, a German immigrant, in 1890 as a beer manufacturer.< ...

and launched ''27 Eazy'', a beer brand that is made with

malt Malt is any cereal grain that has been made to germinate by soaking in water and then stopped from germinating further by drying with hot air, a process known as "malting". Malted grain is used to make beer, whisky, malted milk, malt vinegar, ...

produced from regenerative methods. On 23 September 2024, the

UN Environment Programme The United Nations Environment Programme (UNEP) is responsible for coordinating responses to environmental issues within the United Nations system. It was established by Maurice Strong, its first director, after the United Nations Conference on t ...

(UNEP) elected Alberti as a Regional Goodwill Ambassador for The Caribbean and Latin America.

Instruments

Since the beginning of his career, Charly has used

drumheads,

Zildjian The Avedis Zildjian Company, simply known as Zildjian (), is a musical instrument manufacturer specializing in cymbals and other percussion instruments. Founded by the ethnic Armenian Zildjian family in the 17th-century Ottoman Empire, the com ...

cymbals,

Shure Shure Inc. is an audio products corporation headquartered in the USA. It was founded by Sidney N. Shure in Chicago, Illinois, in 1925 as a supplier of radio parts kits. The company became a manufacturer of consumer and professional audio-electr ...

microphones, Gibraltar hardware, Roland Electronic Drums, and Pro-Mark drumsticks. Since mid-2007, Charly Alberti has been playing a Yamaha drum, breaking his tradition of using brand Remo drums. Charly stated that Yamaha provided the rock sound, and Remo was spending more on drums for jazz; this decision was made in conjunction with Charly and

, founder of Remo.

References

External links

*
www.revolucion21.org

Soda Stereo official website
{{DEFAULTSORT:Alberti, Charly 1963 births Living people Soda Stereo members Argentine drummers Argentine male drummers Argentine environmentalists Argentine people of Italian descent Musicians from Buenos Aires