Charles V. Bush
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Charles Vernon Bush (December 17, 1939 – November 5, 2012) was an American civil rights activist, retired senior corporate executive and former U.S. Air Force officer. In 1954, at the urging of Chief Justice
Earl Warren Earl Warren (March 19, 1891 – July 9, 1974) was an American attorney and politician who served as the 30th governor of California from 1943 to 1953 and as the 14th Chief Justice of the United States from 1953 to 1969. The Warren Court presid ...
, who had asked for the appointment of an African-American page of the
Supreme Court of the United States The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all Federal tribunals in the United States, U.S. federal court cases, and over Stat ...
, Bush was selected as the first one by the court's marshal, T. Perry Lippitt. He was also one of the first three African-American Cadets to attend the
U.S. Air Force Academy The United States Air Force Academy (USAFA) is a United States service academy in Air Force Academy Colorado, immediately north of Colorado Springs. It educates cadets for service in the officer corps of the United States Air Force and Un ...
and the first African American to graduate from there.


Family, early years and education

The son of Charles H. Bush, an administrator at
Howard University Howard University is a private, historically black, federally chartered research university in Washington, D.C., United States. It is classified among "R1: Doctoral Universities – Very high research activity" and accredited by the Mid ...
, and his wife Marie, Bush grew up around Howard University's campus. He attended Banneker Jr. High School and Capitol Page School, a special high school for Congressional and Supreme Court pages. Prior to graduation from Capitol Page School, he competed on an examination, with 34 other candidates, for Washington, D.C.'s one nomination to the
United States Air Force Academy The United States Air Force Academy (USAFA) is a United States service academies, United States service academy in Air Force Academy, Colorado, Air Force Academy Colorado, immediately north of Colorado Springs, Colorado, Colorado Springs. I ...
(USAFA). He placed No. 2 on the exam and was designated the alternate nominee. He attended
Howard University Howard University is a private, historically black, federally chartered research university in Washington, D.C., United States. It is classified among "R1: Doctoral Universities – Very high research activity" and accredited by the Mid ...
for two years, majoring in Electrical Engineering and was inducted into
Alpha Phi Alpha Alpha Phi Alpha Fraternity, Inc. () is the oldest intercollegiate List of African-American fraternities, historically African American Fraternities and sororities, fraternity. It was initially a literary and social studies club organized in the ...
fraternity. As he was completing his sophomore year, he was contacted by James C. Evans about reapplying to USAFA with the assurance of receiving a nomination from Congressman William L. Dawson (D-IL). Evans served five Secretaries of War, ten Secretaries of Defense and six Presidents in his role of overseeing the integration of the U.S. Armed Forces. Accepted for the USAFA Class of 1963 with his two African-American classmates, Bush reported as a Cadet in June 1959. He was a Squadron Commander, member of the USAFA Debate Team and a member of the Wing Champion Rugby Team. Having received academic course credits from Howard University, Bush was accepted into a special joint USAFA/Georgetown University Masters program, commencing with graduate courses in his senior year at USAFA, which included his oral comprehensives in the Russian language. He graduated from USAFA with a
Bachelor of Science A Bachelor of Science (BS, BSc, B.S., B.Sc., SB, or ScB; from the Latin ') is a bachelor's degree that is awarded for programs that generally last three to five years. The first university to admit a student to the degree of Bachelor of Scienc ...
. Bush received his
Masters of Arts A Master of Arts ( or ''Artium Magister''; abbreviated MA or AM) is the holder of a master's degree awarded by universities in many countries. The degree is usually contrasted with that of Master of Science. Those admitted to the degree have ...
degree in International Relations from
Georgetown University Georgetown University is a private university, private Jesuit research university in Washington, D.C., United States. Founded by Bishop John Carroll (archbishop of Baltimore), John Carroll in 1789, it is the oldest Catholic higher education, Ca ...
, in June 1964, and was inducted into the Georgetown chapter of
Pi Sigma Alpha Pi Sigma Alpha ( or PSA), the National Political Science Honor Society, is the only honor society for college and university students of political and social sciences in the United States. Its purpose is to recognize and promote high academic ...
, the National Political Science Honor Society. Upon leaving the Air Force in 1970, he attended
Harvard Business School Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which p ...
, was co-chair of the African-American Student Union and was inducted into the Century Club in his second year. Bush received his
Masters in Business Administration A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular a ...
in Finance, in June 1972. He married Bettina Wills in 1964. They have a son, Charles and two daughters, Kyra and Bettina Bush. They also have a granddaughter and seven grandsons.


Military career

Following his commissioning in June 1963, Bush attended
Georgetown University Georgetown University is a private university, private Jesuit research university in Washington, D.C., United States. Founded by Bishop John Carroll (archbishop of Baltimore), John Carroll in 1789, it is the oldest Catholic higher education, Ca ...
as a student, where he earned a
Master of Arts A Master of Arts ( or ''Artium Magister''; abbreviated MA or AM) is the holder of a master's degree awarded by universities in many countries. The degree is usually contrasted with that of Master of Science. Those admitted to the degree have ...
degree in International Relations. He then attended Air Intelligence Officers School in Denver, Colorado, from March 1964 to November 1964. On completion of his air intelligence training, Bush was assigned to 8th Air Force Headquarters,
Strategic Air Command Strategic Air Command (SAC) was a United States Department of Defense Specified Command and a United States Air Force (USAF) Major Command responsible for command and control of the strategic bomber and intercontinental ballistic missile compon ...
,
Westover Air Force Base Westover may refer to: People *Al Westover (born 1954), American professional basketball player in Australia *Arthur Westover (1864–1935), Canadian sport shooter and 1908 Olympian *Charles Westover (1934–1990), better known as Del Shannon, Amer ...
, Massachusetts, as an intelligence officer, in November 1964. He was responsible for the briefing of the 8th Air Force Commander on strategic intelligence activities, specializing in Soviet political intelligence. While on this assignment, he taught undergraduate political science courses for American International College, as an Adjunct Assistant Professor. In 1966, he volunteered for an assignment to a special intelligence unit in
Vietnam Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...
. For his service with 8th Air Force, Bush was awarded the
Air Force Commendation Medal The Commendation Medal is a mid-level United States military decoration presented for sustained acts of heroism or meritorious service. Each branch of the United States Armed Forces issues its own version of the Commendation Medal, with a fift ...
. In preparation for his Vietnamese assignment, he attended the Sanz Language School in Washington, D.C. under the auspices of the
Defense Language Institute The Defense Language Institute (DLI) is a United States Department of Defense (DoD) educational and research institution consisting of two separate entities which provide linguistic and cultural instruction to the Department of Defense, other f ...
, in which he acquired fluency in the Vietnamese language. He also studied the
Korean martial art Korean martial arts ( or ) are fighting practices and methods which have their place in the history of Korea but have been adapted for use by both military and non-military personnel as a method of personal growth or recreation. The history of K ...
Tae Kwon Do Taekwondo (; ; ) is a Korean martial art and combat sport involving primarily kicking techniques and punching. "Taekwondo" can be translated as ''tae'' ("strike with foot"), ''kwon'' ("strike with hand"), and ''do'' ("the art or way"). In a ...
at Jhoon Rhee Studio in D.C., in 1966 - 1967. Upon completion of his Vietnamese language training, Bush was assigned to the 6499th Special Activities Group,
Tan Son Nhut Air Base Tan Son Nhut Air Base () (1955–1975) was a Republic of Vietnam Air Force (RVNAF) facility. It was located near the city of Saigon in southern Vietnam. The United States used it as a major base during the Vietnam War (1959–1975), stationing ...
, Saigon, Vietnam. From May 1967 to May 1968, as an intelligence officer, he was responsible for the deployment and operations of six intelligence teams composed of 10-15 officers and enlisted men, operating from
Saigon Ho Chi Minh City (HCMC) ('','' TP.HCM; ), commonly known as Saigon (; ), is the most populous city in Vietnam with a population of around 14 million in 2025. The city's geography is defined by rivers and canals, of which the largest is Saigo ...
,
Bien Hoa Bien may refer to: * Bien (newspaper) * Basic Income Earth Network * Bień, Poland * "Bien", a song by Tini from ''Un Mechón de Pelo'' * Gertrud Bien Gertrud Bien (1881–1940) was an Austrian pediatrician and one of the first female medical stu ...
,
Nha Trang Nha Trang ( or ; ) is a coastal city and capital of Khánh Hòa Province, on the South Central Coast of Vietnam. It is bounded on the north by Ninh Hoà town, on the south by Cam Ranh city and on the west by Diên Khánh District. The city had ...
,
Pleiku Pleiku is a city in central Vietnam, located in the Central Highlands region. It is the capital of the Gia Lai Province. Many years ago, it was inhabited primarily by the Bahnar and Jarai ethnic groups, sometimes known as the Montagnards or De ...
,
Da Nang Da Nang or DanangSee also Danang Dragons (, ) is the fifth-largest city in Vietnam by municipal population. It lies on the coast of the Western Pacific Ocean of Vietnam at the mouth of the Hàn River, and is one of Vietnam's most important p ...
and
Can Tho Can may refer to: Language * A verb for ability * A verb for probability Containers * A container used for food preservation in canning ** Aluminum can ** Drink can ** Steel and tin cans * Trash can * Oil can * Petrol can Music * Can (band ...
. The teams were involved with significant intelligence operations, particularly involving the attack on Tan Son Nhut Air Base during the
Tet Offensive The Tet Offensive was a major escalation and one of the largest military campaigns of the Vietnam War. The Viet Cong (VC) and North Vietnamese People's Army of Vietnam (PAVN) launched a surprise attack on 30 January 1968 against the forces of ...
and the defense of the Marines and South Vietnamese at the
Battle of Khe Sanh The Battle of Khe Sanh (21 January – 9 July 1968) was conducted in the Khe Sanh area of northwestern Quảng Trị Province, Republic of Vietnam (South Vietnam), during the Vietnam War. The main US forces defending Khe Sanh Combat Base ( ...
. Bush was awarded the
Bronze Star The Bronze Star Medal (BSM) is a United States Armed Forces decoration awarded to members of the United States Armed Forces for either heroic achievement, heroic service, meritorious achievement, or meritorious service in a combat zone. Wh ...
by 7th Air Force and the Joint Services Commendation Medal by Military Assistance Command, Vietnam, for his service in-country. In November 1968, 6499th Special Activities Group was awarded the
Air Force Outstanding Unit Award The Air and Space Outstanding Unit Award (ASOUA) is one of the unit awards of the United States Air Force and United States Space Force. It was established in 1954 as the Air Force Outstanding Unit Award and was the first independent Air Force ...
for meritorious service during the period July 1966 to June 1968. Returning to the United States in May 1968, Bush was assigned to Headquarters Air Force Special Projects Production Facility, Westover Air Force Base, Massachusetts, as chief, Technical Analysis Division. He was responsible for image assessment studies leading to definitive objective evaluation techniques by which one could better assess and improve the photographic payload from reconnaissance satellites. He resumed teaching political science courses for
American International College American International College (AIC) is a private university in Springfield, Massachusetts. History American International College was originally established on July 18, 1885 by Calvin E. Amaron who sought to create an institution of higher ...
, as an Adjunct Assistant Professor. In May 1970, he resigned his commission, effective August 1970 and received an Honorable Discharge. Bush was awarded his second Air Force Commendation Medal by Headquarters Space and Missiles Systems Organization for meritorious service.


Business career

Following his resignation from the Air Force, from August 1970 to June 1972 Bush attended
Harvard Business School Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which p ...
, majoring in Finance. Upon graduation, he worked as an investment banker with White Weld & Co., a Wall Street firm which later merged into the
Merrill Lynch Merrill Lynch, Pierce, Fenner & Smith Incorporated, doing business as Merrill, and previously branded Merrill Lynch, is an American investment management and wealth management division of Bank of America. Along with BofA Securities, the investm ...
-White Weld Capital Group. As an investment banking associate, he provided the analysis for corporate financing, in public and private offerings of equity and debt, and advice relative to corporate mergers and acquisitions. From 1975 to 1978, Bush served as Assistant Treasurer, Financial Planning & Financing for
Celanese Corporation Celanese Corporation, formerly known as Hoechst Celanese, is an American technology and specialty materials company headquartered in Irving, Texas. It is a Fortune 500 corporation. The company is the world's leading producer of acetic acid, pr ...
, a fibers and chemicals manufacturer based in New York City. In 1978, Bush was recruited to
Max Factor Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $ billion in 2017 dollars), Max Fa ...
, a cosmetics and fragrances manufacturer based in Hollywood, California, to serve as vice president, Treasurer, responsible for financial management and financing for its entities in 35 countries. In 1981, he transitioned to vice president, Corporate Controller, responsible for worldwide financial control. In 1983, he joined ICN Pharmaceuticals, Inc., currently named
Valeant Pharmaceuticals International Bausch Health Companies Inc. is a global, diversified American-Canadian pharmaceutical company. Its global corporate headquarters are located in Laval, Quebec, Canada, and its U.S. headquarters are in Bridgewater, New Jersey. It develops, manufa ...
, an international manufacturer and distributor of pharmaceutical and research chemical products in Covina, California, for two years. In 1985, he accepted a position managing Greenberg, Glusker, Fields, Claman & Machtinger, located in Century City, California, as executive director. He was responsible for the general management of a 60-attorney law firm engaged in a general civil practice. From 1987 to 1993, Bush was involved with an entrepreneur in a number of affiliated companies, involved in the infancy of the cellular telephone and cable television network businesses. Among those businesses, Bush was President of Marnel Investment Corp. located in
Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
, a boutique merchant banking firm specializing in cellular telephone and cable television network businesses. He also served as president and Chief Operating Officer and member of the Executive Committee, Board of Directors for
ALN Aln, ALN, or AlN may refer to: Organizations Paramilitary * Ação Libertadora Nacional, a Brazilian Marxist–Leninist guerrilla movement * Armée de Libération Nationale, the armed wing of the nationalist National Liberation Front of Alge ...
, formerly The Nostalgia Network, Inc.,"On the Move", ''
Black Enterprise ''Black Enterprise'' (stylized in all caps) is an American multimedia company. A Black-owned business since the 1970s, its flagship product ''Black Enterprise'' magazine has covered African American businesses with a readership of 3.7 mil ...
'', March 1993
a cable television network which offered active adult Americans, the 45 plus age group, a variety of lifestyle, entertainment and informational programming via satellite to cable television systems in the U.S. In 1994, Bush joined
Hughes Electronics Hughes Electronics Corporation was formed in 1985, when Hughes Aircraft was sold by the Howard Hughes Medical Institute to General Motors for $5.2 billion. Surviving parts of Hughes Electronics are today known as DirecTV Group, while the automoti ...
, as vice president, Business Development and Senior Vice President, Hughes International. His responsibilities included: Market Planning, Market Research, Customer Satisfaction, International Licensing, International Sales Representatives and Consultants, and International Operations Staff. From 1996 to 2001, Bush pursued business as a Financial Consultant, while launching, as President &
Chief Executive Officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
, FONES4ALL, a startup
competitive local exchange carrier A competitive local exchange carrier (CLEC) is a North American telecommunications provider classification that emerged based on the competition model of the Telecommunications Act of 1996 in the United States. The act required the previously esta ...
(CLEC) providing local, prepaid long distance and internet services to residential markets. He transitioned management to a family member and joined an internet startup Traffic Station, Inc., which provided personalized, real-time traffic information and traffic alerts in 30 major metropolitan markets via pagers, internet telephone and wireless devices. He retired from this venture but continued to serve as a Financial Consultant.


Awards and Organizations

At his 40th USAFA Class Reunion, the USAFA African-American graduates, the USAFA Class of 1963 and USAFA presented Bush with the Pathfinder Award, in recognition of his role in paving the path for minorities. At the Inaugural Black Service Academy Graduates Super Reunion, in August 2010, the Black Service Academy Graduates presented Bush with the Trailblazer Award, as the most senior living USAFA Black graduate. Bush has served as a member of the Board of Directors of Mutual Life Insurance Co., the
American Montessori Society The American Montessori Society (AMS) is a New York City-based, member-supported nonprofit organization which promotes the use of the Montessori teaching approach in private and public schools. AMS advocates for the Montessori method (popularized ...
, and the International Executive Council of the
Harvard Business School Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which p ...
Alumni Association, three years as a Member and three years as a vice president. He is a founding member of the Harvard Business School African-American Alumni Association, a member of the Alpha Phi Alpha fraternity, a member of Pi Sigma Alpha, the National Political Science Honor Society and a member of the Century Club of Harvard Business School. He is also a member of the Financial Executives International Diversity Task Force and a 30-year member of Financial Executives International. Bush is a member of the Board of Directors of the Maecenas Fund, whose mission is to provide post high school scholarships to students of merit and need from under-performing high schools. He is a Falcon Foundation Trustee. Falcon Foundation is committed to providing scholarships to those who seek
Air Force Academy An air force academy or air academy is a national institution that provides initial officer training, possibly including undergraduate level education, to air force officer cadets who are preparing to be commissioned officers in a national air forc ...
admission leading to careers as Air Force Officers. He has been a Guest Lecturer to the U.S. Air Force Academy, Department of Management for a number of years. He has been a Diversity Consultant to the U.S. Air Force and the U.S. Air Force Academy. He holds the
Bronze Star Medal The Bronze Star Medal (BSM) is a Awards and decorations of the United States Armed Forces, United States Armed Forces decoration awarded to members of the United States Armed Forces for either heroic achievement, heroic service, meritorious a ...
, the Joint Services Commendation Medal and two Air Force Commendation Medals.


Papers

Co-authored: "A Lack of Diversity in the Department of Defense's Executive Corps", July 26, 2008, unpublished. Co-authored: "Why Diversity Efforts in the Department of Defense and Intelligence Community Have Come Up Short" – Presented at 22nd USAFA Military History Symposium, September 28–30, 2009 and published as a chapter on Diversity in ''Attitudes Aren't Free: Thinking Deeply About Diversity in the U.S. Armed Forces'' by Air University Press, February 2010. Co-authored: "Analysis of the Private Mortgage Insurance Industry", Research Paper, Harvard Business School, April, 1972, Unpublished. Presented:"Diversity is a Leadership Issue" at U.S. Air Force Academy 18th Annual National Character & Leadership Symposium 2011, February 23–25. Bush shared the life passages that instilled in him a calling to dedicate himself to driving the transformation of the Armed Forces senior leadership into an entity that reflects the diversity of the forces it commands and of the nation it defends. C.V. Bush: "The Convention People's Party of Ghana: Foundation for Democracy or Totalitarianism?" Dissertation, Georgetown University, June, 1964, Unpublished.


Death

Bush died from colon cancer at his Montana home on November 5, 2012.


See also

*
List of African-American pioneers in desegregation of higher education This is a list of African-American pioneers in desegregation of higher education. 19th century 1820s 1826 * First African-American graduate from Amherst College: Edward Jones * First African-American graduate from Bowdoin College: Joh ...
* Wesley A. Brown – first Black graduate of the
U.S. Naval Academy The United States Naval Academy (USNA, Navy, or Annapolis) is a federal service academy in Annapolis, Maryland. It was established on 10 October 1845 during the tenure of George Bancroft as Secretary of the Navy. The Naval Academy is the sec ...
*
Henry Ossian Flipper Henry Ossian Flipper (March 21, 1856 – April 26, 1940) was an American soldier, engineer, former slave and in 1877, the first African American to graduate from the United States Military Academy at West Point, earning a commission as a s ...
– first Black graduate of the
U.S. Military Academy The United States Military Academy (USMA), commonly known as West Point, is a United States service academy in West Point, New York that educates cadets for service as commissioned officers in the United States Army. The academy was founded ...


References

{{DEFAULTSORT:Bush, Charles V. 1939 births 2012 deaths United States Air Force personnel of the Vietnam War African-American United States Air Force personnel United States Air Force officers United States Air Force Academy alumni Howard University alumni Walsh School of Foreign Service alumni Harvard Business School alumni Defense Language Institute alumni African-American history of the United States military Deaths from colorectal cancer in the United States 21st-century African-American people African Americans in the Vietnam War