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Charles "Charlie" E. Hoffman (born January 27, 1949) is an American business executive, having served two
publicly traded A public company is a company whose ownership is organized via shares of share capital, stock which are intended to be freely traded on a stock exchange or in over-the-counter (finance), over-the-counter markets. A public (publicly traded) co ...
companies as
CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
for over 10 years. As of September 2013, he is the dean of the College of Business Administration at the
University of Missouri–St. Louis The University of Missouri–St. Louis (UMSL) is a Public university, public research university in St. Louis, Missouri, United States. Established in 1963, it is the newest of the four universities in the University of Missouri System. Located ...
, his alma mater.


Early life

Hoffman grew up in St. Louis County,
Missouri Missouri (''see #Etymology and pronunciation, pronunciation'') is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it border ...
. He served in the Air Force during the
Vietnam War The Vietnam War (1 November 1955 – 30 April 1975) was an armed conflict in Vietnam, Laos, and Cambodia fought between North Vietnam (Democratic Republic of Vietnam) and South Vietnam (Republic of Vietnam) and their allies. North Vietnam w ...
era. Hoffman received a Bachelor of Science, in 1974, and a masters of business administration, 1976, from
University of Missouri–St. Louis The University of Missouri–St. Louis (UMSL) is a Public university, public research university in St. Louis, Missouri, United States. Established in 1963, it is the newest of the four universities in the University of Missouri System. Located ...
(UMSL).


Career

Before Rogers, Hoffman served as
President President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Arts and entertainment Film and television *'' Præsident ...
, Northeast region, for Sprint PCS. He was responsible for operations in the largest region in the U.S. and successfully launched PCS wireless service in nine markets. Hoffman also spent 16 years at SBC Communications (now
AT&T AT&T Inc., an abbreviation for its predecessor's former name, the American Telephone and Telegraph Company, is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the w ...
) in various senior management positions, including
Director General A director general, general director or director-general (plural: ''directors general'', ''general directors'', ''directors-general'', ''director generals'' or ''director-generals'') is a senior executive officer, often the chief executive officer ...
(President) of
Telcel RADIOMÓVIL DIPSA, S.A. DE C.V., doing business as Telcel, is a Mexican wireless telecommunications company, owned by América Móvil, founded in 1984 and based in Mexico City. Telcel holds concessions to operate a wireless network in all nine g ...
, the national wireless carrier in Mexico. During this time, he also served as
Managing Director A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
-Wireless for SBC International. Preceding this, Hoffman was president and
General Manager A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...
of SBC's
Cellular One Cellular One is the trademarked brand name that licenses services (radio frequencies for telecommunications) used by several cellular service providers in the United States. The brand was sold to Trilogy Partners by AT&T in 2008 shortly after AT ...
operations, during which he turned around the second and fourth largest SBC markets, Washington/Baltimore and Boston, from underperformers to market leaders in record time. Hoffman was president and
Chief Executive Officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
(CEO) of
Rogers Wireless Rogers Wireless Inc. is a Canadian mobile network operator headquartered in Toronto, providing service nationally throughout Canada. It is a wholly owned subsidiary of Rogers Communications. The company had revenues of just under $15.1 billion in ...
, Inc., at the time Canada's largest wireless service provider. He held this position from January 1998 to June 2001. Under his leadership, the company grew from fourth to first place in a market of four national wireless providers. He also successfully negotiated the sale of one-third interest in this publicly traded company (NYSE and TSE) to a partnership of
AT&T AT&T Inc., an abbreviation for its predecessor's former name, the American Telephone and Telegraph Company, is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the w ...
and
British Telecom BT Group plc (formerly British Telecom) is a British Multinational corporation, multinational telecommunications holding company headquartered in London, England. It has operations in around 180 countries and is the largest provider of fixed-li ...
. In June 2001, Hoffman became president and CEO of Covad. He served in the position from June 2001 to April 2008. Hoffman took Covad through bankruptcy and negotiated the sale of the company to
Platinum Equity Platinum Equity, LLC is an American private equity investment firm founded by Tom Gores in 1995, headquartered in Beverly Hills, California. The firm focuses on leveraged buyout investments of established companies in the U.S., Europe and Asia. ...
in late 2007, and stepped down from Covad when the acquisition was completed. He is currently a member of the board of directors of Synchronoss Technologies. He previously served on the boards of Chordiant Software, Softlayer Technologies and Tollgrade Communications. All three companies were profitably sold while Hoffman served on the board of directors. He attended the Directors College at Stanford University in 2006 and the Corporate Governance program at Northwestern University's Kellogg School in 2009.


Personal life

He and his wife Maureen have four children and eight grandchildren. His grandson Thomas attends his alma mater, the University of Missouri-Saint Louis.


References


External links


Profile of Charles E. Hoffman at UMSL
{{DEFAULTSORT:Hoffman, Charles E. 1949 births Living people 21st-century American businesspeople 20th-century American businesspeople University of Missouri alumni University of Missouri faculty