Charismatic megafauna are animal

species A species () is often defined as the largest group of organisms in which any two individuals of the appropriate sexes or mating types can produce fertile offspring, typically by sexual reproduction. It is the basic unit of Taxonomy (biology), ...

that are large—in the category that they represent—with symbolic value or widespread popular appeal, and are often used by environmental activists to gain public support for

environmentalist Environmentalism is a broad Philosophy of life, philosophy, ideology, and social movement about supporting life, habitats, and surroundings. While environmentalism focuses more on the environmental and nature-related aspects of Green politics, g ...

goals. In this definition, animals such as

penguin Penguins are a group of aquatic flightless birds from the family Spheniscidae () of the order Sphenisciformes (). They live almost exclusively in the Southern Hemisphere. Only one species, the Galápagos penguin, is equatorial, with a sm ...

s or

bald eagle The bald eagle (''Haliaeetus leucocephalus'') is a bird of prey found in North America. A sea eagle, it has two known subspecies and forms a species pair with the white-tailed eagle (''Haliaeetus albicilla''), which occupies the same niche ...

s are

megafauna In zoology, megafauna (from Ancient Greek, Greek μέγας ''megas'' "large" and Neo-Latin ''fauna'' "animal life") are large animals. The precise definition of the term varies widely, though a common threshold is approximately , this lower en ...

because they are among the largest animals within the local animal community, and they disproportionately affect their environment. The vast majority of charismatic megafauna species are threatened and

endangered An endangered species is a species that is very likely to become extinct in the near future, either worldwide or in a particular political jurisdiction. Endangered species may be at risk due to factors such as habitat loss, poaching, inv ...

by issues such as overhunting,

poaching Poaching is the illegal hunting or capturing of wild animals, usually associated with land use rights. Poaching was once performed by impoverished peasants for subsistence purposes and to supplement meager diets. It was set against the huntin ...

black market A black market is a Secrecy, clandestine Market (economics), market or series of transactions that has some aspect of illegality, or is not compliant with an institutional set of rules. If the rule defines the set of goods and services who ...

trade,

climate change Present-day climate change includes both global warming—the ongoing increase in Global surface temperature, global average temperature—and its wider effects on Earth's climate system. Climate variability and change, Climate change in ...

habitat destruction Habitat destruction (also termed habitat loss or habitat reduction) occurs when a natural habitat is no longer able to support its native species. The organisms once living there have either moved elsewhere, or are dead, leading to a decrease ...

, and

invasive species An invasive species is an introduced species that harms its new environment. Invasive species adversely affect habitats and bioregions, causing ecological, environmental, and/or economic damage. The term can also be used for native spec ...

. In a 2018 study, the top twenty most charismatic megafauna included the

tiger The tiger (''Panthera tigris'') is a large Felidae, cat and a member of the genus ''Panthera'' native to Asia. It has a powerful, muscular body with a large head and paws, a long tail and orange fur with black, mostly vertical stripes. It is ...

lion The lion (''Panthera leo'') is a large Felidae, cat of the genus ''Panthera'', native to Sub-Saharan Africa and India. It has a muscular, broad-chested body (biology), body; a short, rounded head; round ears; and a dark, hairy tuft at the ...

, and

elephant Elephants are the largest living land animals. Three living species are currently recognised: the African bush elephant ('' Loxodonta africana''), the African forest elephant (''L. cyclotis''), and the Asian elephant ('' Elephas maximus ...

Use in conservation

Charismatic species are often used as

flagship species In conservation biology, a flagship species is a species chosen to raise support for biodiversity conservation in a given place or social context. Definitions have varied, but they have tended to focus on the strategic goals and the socio-economi ...

in conservation programs, as they are supposed to affect people's feelings more. However, being charismatic does not protect species against

extinction Extinction is the termination of an organism by the death of its Endling, last member. A taxon may become Functional extinction, functionally extinct before the death of its last member if it loses the capacity to Reproduction, reproduce and ...

; all of the 10 most charismatic species are currently

, and only the giant panda shows a demographic growth from an extremely small population. Beginning early in the 20th century, efforts to reintroduce

extirpated Local extinction, also extirpation, is the termination of a species (or other taxon) in a chosen geographic area of study, though it still exists elsewhere. Local extinctions are contrasted with global extinctions. Local extinctions mark a chan ...

charismatic megafauna to ecosystems have been an interest of a number of private and non-government conservation organizations. Species have been reintroduced from

captive breeding Captive breeding, also known as captive propagation, is the process of keeping plants or animals in controlled environments, such as wildlife reserves, zoos, Botanical garden, botanic gardens, and other Conservation biology, conservation facilitie ...

programs in zoos, such as the

wisent The European bison (: bison) (''Bison bonasus'') or the European wood bison, also known as the wisent ( or ), the zubr (), or sometimes colloquially as the European buffalo, is a European species of bison. It is one of two extant species of bi ...

(the European bison) to Poland's

Białowieża Forest Białowieża Forest is a large forest complex on the border between Poland and Belarus. It is one of the last and the largest remaining part of the immense primeval forest that once stretched across the European Plain. The forest is home to more ...

. These and other reintroductions of charismatic megafauna, such as

Przewalski's horse Przewalski's horse (''Equus ferus przewalskii'' or ''Equus przewalskii''), also called the takhi, Mongolian wild horse or Dzungarian horse, is a rare and endangered wild horse originally native to the steppes of Central Asia. It is named after t ...

Mongolia Mongolia is a landlocked country in East Asia, bordered by Russia to the north and China to the south and southeast. It covers an area of , with a population of 3.5 million, making it the world's List of countries and dependencies by po ...

, have been to areas of limited, and often patchy, range compared to the historic ranges of the respective species. Environmental activists and proponents of

ecotourism Ecotourism is a form of nature-oriented tourism intended to contribute to the Ecological conservation, conservation of the natural environment, generally defined as being minimally impactful, and including providing both contributions to conserv ...

seek to use the leverage provided by charismatic and well-known species to achieve more subtle and far-reaching goals in species and biodiversity conservation. By directing public attention to the diminishing numbers of giant panda due to

habitat loss Habitat destruction (also termed habitat loss or habitat reduction) occurs when a natural habitat is no longer able to support its native species. The organisms once living there have either moved elsewhere, or are dead, leading to a decrease ...

, for example, conservation groups can raise support for the protection of the panda and for the entire

ecosystem An ecosystem (or ecological system) is a system formed by Organism, organisms in interaction with their Biophysical environment, environment. The Biotic material, biotic and abiotic components are linked together through nutrient cycles and en ...

of which it is a part.

Taxonomic bias

Charismatic megafauna may be subject to taxonomic inflation, in that taxonomists will declare a

subspecies In Taxonomy (biology), biological classification, subspecies (: subspecies) is a rank below species, used for populations that live in different areas and vary in size, shape, or other physical characteristics (Morphology (biology), morpholog ...

to be a

because of the advocacy benefits of a unique species, rather than because of new scientific evidence."Species inflation: Hail Linnaeus"
''

The Economist ''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...

'', May 17, 2007 The public's preference to identify with species sold through the ecotourism industry may be a factor for creating taxonomic inflation. In the public perception, ecotourism may be about seeing species, and the number of unique species increases the perceived

biodiversity Biodiversity is the variability of life, life on Earth. It can be measured on various levels. There is for example genetic variability, species diversity, ecosystem diversity and Phylogenetics, phylogenetic diversity. Diversity is not distribut ...

and tourism value of an area. A correlation may exist between the taxonomic bias in biodiversity datasets and the charisma of terrestrial megafauna, with the more charismatic species being largely over-reported. However, reports that charismatic megafauna are more engaging to the public than other species have been questioned.

Use in conservation

Taxonomic bias

See also

References

Further reading