"Chaos with Ed Miliband" is a phrase from a 2015
tweet by
David Cameron
David William Donald Cameron, Baron Cameron of Chipping Norton (born 9 October 1966) is a British politician who served as Prime Minister of the United Kingdom from 2010 to 2016. Until 2015, he led the first coalition government in the UK s ...
,
Prime Minister of the United Kingdom
The prime minister of the United Kingdom is the head of government of the United Kingdom. The prime minister Advice (constitutional law), advises the Monarchy of the United Kingdom, sovereign on the exercise of much of the Royal prerogative ...
, targeting
Ed Miliband
Edward Samuel Miliband (born 24 December 1969) is a British politician who has served as Secretary of State for Energy Security and Net Zero since July 2024. He has been Member of Parliament (United Kingdom), Member of Parliament (MP) for D ...
,
Leader of the Opposition
The Leader of the Opposition is a title traditionally held by the leader of the Opposition (parliamentary), largest political party not in government, typical in countries utilizing the parliamentary system form of government. The leader of the ...
. On 4 May – a few days before the
2015 general election – Cameron, the
leader of the Conservative Party, wrote on
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
that the British public faced a choice between "stability and strong Government" with him, or "chaos with Ed Miliband",
who was
leading the Labour Party into the election.
The political turmoil in the United Kingdom after the 2015 election, and in the wake of Cameron's resignation after the
2016 Brexit referendum, made the tweet "infamous".
Purpose and background
Cameron's tweet was intended to focus public attention toward the
possibility of a hung Parliament in the wake of the 2015 election and the electoral chaos that might have ensued had the
Labour Party under Miliband not secured enough electoral support and been forced to enter into a coalition with the
Scottish National Party
The Scottish National Party (SNP; ) is a Scottish nationalist and social democratic party. The party holds 61 of the 129 seats in the Scottish Parliament, and holds 9 out of the 57 Scottish seats in the House of Commons of the United Kingdom, ...
.
In the
televised debates leading up to the election, Cameron stated that "the only way to stop this Ed Miliband SNP government taking place is to have a
Conservative
Conservatism is a cultural, social, and political philosophy and ideology that seeks to promote and preserve traditional institutions, customs, and values. The central tenets of conservatism may vary in relation to the culture and civiliza ...
majority government".
Nicola Sturgeon
Nicola Ferguson Sturgeon (born 19 July 1970) is a Scottish politician who served as First Minister of Scotland and Leader of the Scottish National Party (SNP) from 2014 to 2023. She has served as a member of the Scottish Parliament (MSP) sin ...
, the
leader of the Scottish National Party
The leader of the Scottish National Party is the highest position within Scotland's Scottish National Party (SNP). The incumbent is John Swinney, who was elected unopposed in the 2024 Scottish National Party leadership election, 2024 leadership ...
, appealed to Miliband in the debate by asking "if Labour and the SNP have more MPs than Cameron, is Miliband really going to say he won't work with us?"
In response, Miliband said that "the first budget of a Labour government is going to be written by a Labour government ... It is not going to be written by Nicola Sturgeon or
Alex Salmond
Alexander Elliot Anderson Salmond ( ; 31 December 1954 – 12 October 2024) was a Scottish politician who served as First Minister of Scotland from 2007 to 2014. A prominent figure in the Scottish nationalist movement, he was Leader of the Sc ...
or anybody else in the SNP" and that "If you want a Labour government, my message is very simple: vote Labour."
Legacy
Led By Donkeys campaign
The tweet was the subject of a billboard campaign by the anti-
Brexit
Brexit (, a portmanteau of "Britain" and "Exit") was the Withdrawal from the European Union, withdrawal of the United Kingdom (UK) from the European Union (EU).
Brexit officially took place at 23:00 GMT on 31 January 2020 (00:00 1 February ...
political campaign group
Led By Donkeys
Led By Donkeys is a British political campaign group established in December 2018 as an anti-Brexit group, but which has also criticised other actions of the Conservative Party (UK), Conservative government. After the 2024 election of Premiershi ...
in January 2019.
A spokesperson for the group told ''
The Times
''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...
'' that the idea for the campaign had come "down the pub" as they were discussing whether Cameron would ever delete the tweet and so they decided to turn it into a "tweet you can't delete".
Use by Miliband
Miliband changed his Twitter
handle
A handle is a part of, or an attachment to, an object that allows it to be grasped and object manipulation, manipulated by hand. The design of each type of handle involves substantial ergonomics, ergonomic issues, even where these are dealt wi ...
to "Chaos with Ed Miliband" following the
May 2019 resignation of
Theresa May
Theresa Mary May, Baroness May of Maidenhead (; ; born 1 October 1956), is a British politician who served as Prime Minister of the United Kingdom and Leader of the Conservative Party from 2016 to 2019. She previously served as Home Secretar ...
as prime minister.
In October 2022 Miliband retweeted the tweet with an
emoji
An emoji ( ; plural emoji or emojis; , ) is a pictogram, logogram, ideogram, or smiley embedded in text and used in electronic messages and web pages. The primary function of modern emoji is to fill in emotional cues otherwise missing from type ...
of a
clown
A clown is a person who performs physical comedy and arts in an Improvisational theatre#Comedy, open-ended fashion, typically while wearing distinct cosmetics, makeup or costume, costuming and reversing social norm, folkway-norms. The art of ...
after the resignation of
Kwasi Kwarteng
Akwasi Addo Alfred Kwarteng (born 26 May 1975) is a British politician who served as the Chancellor of the Exchequer from September to October 2022 under Liz Truss and the Secretary of State for Business, Energy and Industrial Strategy from 202 ...
as
Chancellor of the Exchequer
The chancellor of the exchequer, often abbreviated to chancellor, is a senior minister of the Crown within the Government of the United Kingdom, and the head of HM Treasury, His Majesty's Treasury. As one of the four Great Offices of State, t ...
following the
September 2022 mini-budget and the ensuing
October 2022 government crisis during the
brief premiership of Liz Truss.
Miliband's retweet generated 70,000 likes in its first hour.
Media commentary
Writing for ''
Politico
''Politico'' (stylized in all caps), known originally as ''The Politico'', is an American political digital newspaper company founded by American banker and media executive Robert Allbritton in 2007. It covers politics and policy in the Unit ...
'' in 2018, Paul Dallison listed the tweet as one of seven "tweets to regret".
Dan Milmo, writing in ''
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'', listed the tweet as one of the "greatest hits in Twitter's history" in 2022.
Milmo described the tweet as "half-right in that it predicted bedlam. But under Cameron's leadership instead. He won, called the European Union referendum and things have been far from stable since. It is now regularly retweeted when the Tories, and the UK, are going through yet another crisis."
References
{{Brexit topics
2015 United Kingdom general election
British political phrases (2000–present)
Premiership of David Cameron
Ed Miliband
Twitter
Internet memes introduced in 2016
Political Internet memes
Internet memes introduced from the United Kingdom
2015 quotations