El Tres (call sign LT 83 TV) is an
Argentine
Argentines (mistakenly translated Argentineans in the past; in Spanish ( masculine) or ( feminine)) are people identified with the country of Argentina. This connection may be residential, legal, historical or cultural. For most Argentines ...
private,
over-the-air television station
A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the ear ...
broadcasting from
Rosario
Rosario () is the largest city in the central Argentine province of Santa Fe. The city is located northwest of Buenos Aires, on the west bank of the Paraná River. Rosario is the third-most populous city in the country, and is also the most po ...
, province of
Santa Fe. Channel 3 is operated by Grupo Televisión Litoral alongside two radio stations, Plus FM on 93.1 MHz FM and Radio 2 on 1230 kHz AM.
History
LT 83 TV received its federal license in August 1964 and signed on June 20, 1965, some years after shareholders explored the foundation of a television station. It moved its studios several times in the 1960s and early 1970s to cope with a growing demand for television in the region.
Channel 3 started broadcasting in color on May 1, 1980, using the
PAL-N system as with every other TV station in the country. Full color programming began with a military parade on June 20 of that year. The station also produced such important local programming as the matches held in Rosario during the
1978 FIFA World Cup
The 1978 FIFA World Cup was the 11th edition of the FIFA World Cup, a quadrennial international football world championship tournament among the men's senior national teams. It was held in Argentina between 1 and 25 June.
The Cup was won by ...
and
Pope John Paul II
Pope John Paul II ( la, Ioannes Paulus II; it, Giovanni Paolo II; pl, Jan Paweł II; born Karol Józef Wojtyła ; 18 May 19202 April 2005) was the head of the Catholic Church and sovereign of the Vatican City State from 1978 until his ...
's visit to the city in 1987.
In 2007, LT 83 suffered the second tower collapse in its history, causing damage to the station's studios. In 2011, it rebranded as El Tres.
In 2015, after the death of owner Alberto Casiano Gollán, a 55% share in Televisión Litoral, the license holder, was sold to local businessmen associated with the Fundación Libertad group, for around US$13 million.
Currently, the station operates with a 30
kW transmitter, using four translators to reach all the province.
Programming
Channel 3 holds an affiliation with
Artear's
El Trece
Channel 13 (known by its current brand name El Trece, stylized as eltrece) is an Argentine free-to-air television network and the flagship station of the network of the same name, located in the capital of Argentina, Buenos Aires. It is owned ...
and primarily airs its national programs. However, it also is involved in the production of local news and other programs. The local news on El Tres tends to focus specifically on the Rosario metropolitan area, with little if any coverage of southern Santa Fe province or the cities where repeaters are located. Local programs include ''Antes de salir'', a morning show, ''De 12 a 14'' at midday and a local version of ''Telenoche'' aired at night.
See also
*
Telefe Rosario, Channel 3's only competitor.
References
External links
Grupo Televisión Litoral
{{DEFAULTSORT:Channel 3 Rosario Argentina
Television stations in Argentina
Television channels and stations established in 1965