Champs Sports is an American

sports Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...

store, operating as a

subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...

Foot Locker Foot Locker, Inc. is an American multinational retailer of footwear, sportswear, urban youth apparel and accessories headquartered in Midtown Manhattan, New York City, and operating in over 40 countries. Although established in 1974, and ...

. Products sold at Champs Sports include

apparel Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...

equipment Equipment most commonly refers to a set of tool A tool is an Physical object, object that can extend an individual's ability to modify features of the surrounding environment or help them accomplish a particular task. Although many Tool use by ...

footwear Footwear refers to garments worn on the feet, which typically serve the purpose of protective clothing, protection against adversities of the environment such as wear from rough ground; stability on slippery ground; and temperature. *Shoes and si ...

, and accessories. As of June 2019, there were 540 store locations found throughout the United States, Canada, Puerto Rico, and the U.S. Virgin Islands. The stores are mainly located in

shopping mall A shopping mall (or simply mall) is a large indoor shopping center, usually Anchor tenant, anchored by department stores. The term ''mall'' originally meant pedestrian zone, a pedestrian promenade with shops along it, but in the late 1960s, i ...

s, and are on average.

History

Early years

Champs Sports was acquired in the 1980s by the Woolworth Corporation, then a specialty store division of the

F. W. Woolworth Company The F. W. Woolworth Company (often referred to as Woolworth's or simply Woolworth) was a retail company and one of the pioneers of the five-and-dime store. It was among the most successful American and international five-and-dime businesses, se ...

. It, along with

(which was owned by Woolworth and is now the name of the company that succeeded Woolworth), sold athletic merchandise, replacing the

five and dime A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, auto parts, dry goods, toys, hardware, furniture, and a selection of groceries. It usually sells th ...

and department store concepts with the increasing specialty store concept. In 1997, the Woolworth Corporation acquired the mail-order catalogue athletic retailer

Eastbay Eastbay was an American supplier of athletic footwear, apparel and sports equipment, selling through direct mail and the internet. In 1997, it became a subsidiary of the F. W. Woolworth Company, later known as Foot Locker, Inc. History Th ...

for approximately 146 million dollars. A few months later, on July 17, 1997, the F. W. Woolworth Company closed their remaining department stores. The surviving Woolworth Corporation changed its name to Venator Group, Inc., while continuing its focus on the specialty store idea.

21st Century

In 2000, after a decline in the market of sports apparel, Venator Group shuttered many of their stores, including 27 Champs Sports locations. This proved successful as high-end footwear grew in popularity. In May 2020, a Champs location in

Tampa, Florida Tampa ( ) is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. Tampa's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and t ...

, was set on fire during the

George Floyd protests The George Floyd protests were a series of protests, riots, and demonstrations against police brutality that began in Minneapolis in the United States on May 26, 2020. The protests and civil unrest began in Minneapolis as Reactions to the mu ...

Marketing

''Swag'' Magazine

With the first issue released on August 28, 2012, ''Swag'' Magazine is a quarterly online publication focused on showing sports fans a different side of athletes and celebrities. Champs Sports partnered with many companies, including

Under Armour Under Armour, Inc. is an American sportswear company that manufactures footwear and clothing, apparel headquartered in Baltimore, Maryland, United States. History 20th century Under Armour was founded on September 25, 1996, by Kevin Plank, a ...

Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...

, and

Nike Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine giv ...

, giving fans an interesting look on sports. The magazine features athlete interviews, athletic gear, and interactive videos.

Nike Yardline

On September 8, 2012, Champs Sports and Nike launched Nike Yardline, a store specializing in

NFL The National Football League (NFL) is a professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The N ...

apparel. The first store opened in the Willowbrook Mall in

Wayne, New Jersey Wayne is a Township (New Jersey), township in Passaic County, New Jersey, Passaic County, in the U.S. state of New Jersey. Home to William Paterson University and located less than from Midtown Manhattan, the township is a bedroom suburb of New ...

. Champs Sports and Nike stated that they are looking to expand the concept in the future. Between January 5–6, 2013, a Nike Yardline location was also opened in

South Beach South Beach, also nicknamed colloquially as SoBe, is a Neighborhoods of Miami Beach, Florida, neighborhood in Miami Beach, Florida. It is located east of Miami between Biscayne Bay and the Atlantic Ocean. The area encompasses Miami Beach south ...

Miami Beach, Florida Miami Beach is a coastal resort city in Miami-Dade County, Florida, United States. It is part of the Miami metropolitan area of South Florida. The municipality is located on natural and human-made barrier islands between the Atlantic Ocean ...

during

BCS BCS may refer to: American football * Bowl Championship Series, a system that selected matchups for major college football bowl games between 1998 and 2013 * BCS conferences, the six FBS conferences with automatic major bowl bids under that sys ...

weekend. The store displayed college football apparel featuring participating bowl teams, including

Alabama Crimson Tide The Alabama Crimson Tide refers to the college athletics in the United States, intercollegiate athletic varsity teams that represent the University of Alabama, located in Tuscaloosa, Alabama, Tuscaloosa. The Crimson Tide teams compete in the Na ...

and

Notre Dame Fighting Irish The Notre Dame Fighting Irish are the athletic teams that represent the University of Notre Dame. The Fighting Irish participate in 26 National Collegiate Athletic Association (NCAA) Division I intercollegiate sports and in the NCAA's Division ...

. On June 19, 2013, Champs Sports and Nike launched their second mall-based location in the

Mall of America Mall of America (MoA) is a large shopping mall located in Bloomington, Minnesota. Located within the Minneapolis–Saint Paul metropolitan area, the mall lies southeast of the junction of Interstate 494 and Minnesota State Highway 77, north ...

Bloomington, Minnesota Bloomington is a city in Hennepin County, Minnesota, United States. It is located on the north bank of the Minnesota River above its confluence with the Mississippi River, south of downtown Minneapolis and just south of the Interstate 494/Inter ...

. Promoting the grand opening was

Minnesota Vikings The Minnesota Vikings are a professional American football team based in Minneapolis. The Vikings compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. Founded in 1960 as ...

's running back

Adrian Peterson Adrian Lewis Peterson (; born March 21, 1985) is an American former professional football running back who played 15 seasons in the National Football League (NFL). He is widely considered to be one of the greatest running backs in football hist ...

, who signed autographs and released a new shoe style.

Sponsorships

From 2004 until June 18, 2012, Champs Sports sponsored the

Florida Citrus Sports Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...

's annual college football bowl game. Each sponsorship is a four-year deal costing them $4.25 million. Vice president of Champs Sports Rob Brodersen commented, "As the premier mall destination for the core sports enthusiast, it is a natural fit for Champs Sports to continue our partnership with FCS. We are excited to strengthen our relationship and look forward to further success by building upon our athletic heritage with this high profile college bowl game." Although the name of the bowl was changed, Champs Sports continued to remain an official partner of both the Russell Athletic Bowl and the

Capital One Bowl The Citrus Bowl is an annual college football bowl game played at Camping World Stadium in Orlando, Florida. The bowl is operated by Florida Citrus Sports, a non-profit group that also organizes the Pop-Tarts Bowl and Florida Classic. The g ...

through 2014.

Controversies

Dispute with Nike

In late 2002,

placed restrictions on stores that sold their products. These restrictions required stores, including Foot Locker and its subsidiaries, to sell less popular lines of merchandise alongside the high-end products. Knowing the sale of these products could negatively impact profits, Foot Locker refused to sell any Nike products unless they received better quality products. Both Nike and Foot Locker suffered from the lack of sales. A negotiated agreement ended the dispute in late 2003, and Nike products were re-admitted to the stores.

References

External links

* {{Woolworth Companies based in Manatee County, Florida Foot Locker American companies established in 1984 Retail companies established in 1984 Sporting goods retailers of the United States