Chad Valley is a brand of

toy A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and p ...

s in the United Kingdom owned by

Sainsbury's J Sainsbury plc, trading as Sainsbury's, is a British supermarket and the second-largest chain of supermarkets in the United Kingdom. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company was the largest UK r ...

History

The company has its roots in a printing business established by Anthony Bunn Johnson in

Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...

in the early 19th century. Under the management of his son Joseph and grandson Alfred the company moved to the suburb of

Harborne Harborne is an affluent area sited south-west of Birmingham, in the West Midlands (county), West Midlands, England. It is a Birmingham City Council ward (politics), ward in the Government of Birmingham, England#Districts, formal district and ...

, in the valley of a stream called the Chad Brook, giving its name to the Chad Valley district, from which the company name is derived. Chad Valley made a decision to expand their range to soft toys before World War I. They mass-produced their new

Teddy bear A teddy bear, or simply a teddy, is a stuffed toy in the form of a bear. The teddy bear was named by Morris Michtom after the 26th president of the United States, Theodore Roosevelt; it was developed apparently simultaneously in the first deca ...

s in Harborne In 1938 the company received a royal warrant as 'Toymakers to H.M. The Queen'. When Princess Elizabeth acceded to the throne in 1952 the warrant was changed to read 'Toymakers to H.M. Queen Elizabeth the Queen Mother'. The company moved away from manufacturing toys in the

Second World War World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

. Instead they produced goods to help the war effort such as wooden instrument cases, cases for the barrels of anti-aircraft guns, hospital beds and electrical coils and starters. Cunard Jigsaw RMS Aquitania

In 1945 the company resumed toy production. Tin plate toys were produced for the first time although manufacture was outsourced to Metal Box, a company with the skills and machinery needed to produce printed toys. This new tin plate range was such a success that in 1946 the company moved production in-house. They purchased the Birmingham metalworking company AS Cartwright to cut and fold metal, Winfield to produce clockwork mechanisms and Barronia Metals and True to Type Products to produce precision engineering equipment. The radio broadcaster

Kenneth Horne Charles Kenneth Horne, generally known as Kenneth Horne (27 February 1907 – 14 February 1969), was an English comedian and businessman. He is perhaps best remembered for his work on three BBC Radio series: ''Much-Binding-in-the-Mars ...

was Chairman and Managing Director of the company from 1956 to 1958. The company was one of the UK's leading toymakers for most of the 20th century; by 1960 it was operating seven factories and employing over 1,000 people. In the 1970s, however, it closed several factories and cuts were made in staffing and production, and 1975 saw only two factories remaining. The company was taken over by

Palitoy Palitoy was a British toy company. It manufactured some of the most popular toys in Britain, some original items and others under licence. Its products included Action Man, Action Girl, Action Force, Tiny Tears, Pippa (doll), Pippa, Tressy, Mainli ...

in 1978. The brand name was bought by Woolworths in 1988 and remained in use until that company's insolvency in 2009.

Home Retail Group Home Retail Group plc was a British retail company established on 10 October 2006, following the spin-off of GUS (retailer)#Other retail and manufacturing growth, Argos Retail Group (ARG) from GUS (retailer), GUS plc. It was listed on the Londo ...

, the parent company of retailers

Homebase Homebase was a British Home improvement center, home improvement and garden centre retailer that operated across the United Kingdom and Ireland. It was founded by British supermarket chain Sainsbury's and Belgian retailer GIB Group, GB-Inno ...

and Argos, purchased the brand for £5 million in January 2009. The Chad Valley brand is now available exclusively at Argos. In March 2016,

bought Home Retail Group for approximately £1.4 billion and Chad Valley became a brand of Sainsbury's.

References

External links

Chad Valley Toys
(enthusiast web site) {{Teddy bears 1860 introductions Manufacturing companies based in Birmingham, West Midlands Toy brands Toy companies of the United Kingdom F. W. Woolworth Company Teddy bear manufacturers British royal warrant holders