Cesare Ragazzi (22 August 1941 – 27 December 2024) was an Italian businessman, inventor and television personality from Bazzano.

Life and career

As a young man he was part of the band called "I Vagabondi", in which he held the role of guitarist and second voice.''Biografia di Cesare Ragazzi''
cinquantamila.it, 11 luglio 2014. At the end of the sixties, Cesare Ragazzi began to lose his hair and therefore began to study the problem of baldness. He managed to invent the trichological prosthesis, i.e. a non-invasive transplant that was applied directly to the scalp, through a special tape: he himself called it "a hairpiece of natural hair". His company, founded in 1968 and specialized in solutions for baldness, could also boast

Lucio Dalla Lucio Dalla (; 4 March 1943 – 1 March 2012) was an Italian singer-songwriter, musician and actor. He also played clarinet and keyboards. Dalla was the composer of "Caruso (song), Caruso" (1986), a song dedicated to Italian opera tenor Enri ...

among its customers.''Biografia di Cesare Ragazzi''
cinquantamila.it, 11 luglio 2014. He was the third Italian businessman to advertise his company with his own image, after Dr. Nicola Ciccarelli and Lamberto Gancia. Due to a successful advertising campaign, starting from the eighties he was a guest on several television programs including ''Quelli che il calcio'', Passaparola, Torno sabato and three by Giorgio Panariello. The advertising slogan used in the TV commercials ("Hello... I'm Cesare Ragazzi!"), became a

catchphrase A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass ...

. In October 2009 the company he founded was declared bankrupt by the Court of Bologna. Ragazzi died at his home in

Bologna Bologna ( , , ; ; ) is the capital and largest city of the Emilia-Romagna region in northern Italy. It is the List of cities in Italy, seventh most populous city in Italy, with about 400,000 inhabitants and 150 different nationalities. Its M ...

, on the evening of 27 December 2024, at the age of 83.Cesare Ragazzi è morto a 83 anni ucciso da un malore a Bologna
''ilrestodelcarlino.it'', 28 dicembre 2024.

References

{{DEFAULTSORT:Ragazzi, Cesare 1941 births 2024 deaths Italian television actors People from Bologna