Ceros is a

cloud-based Cloud computing is "a paradigm for enabling network access to a scalable and elastic pool of shareable physical or virtual resources with self-service provisioning and administration on-demand," according to International Organization for ...

platform encompassing a collaborative, real-time digital canvas, upon which

designers A designer is a person who plans the form or structure of something before it is made, by preparing drawings or plans. In practice, anyone who creates tangible or intangible objects, products, processes, laws, games, graphics, services, or exper ...

create animated, interactive content without the need for developers. The published content works across desktop and

mobile devices A mobile device or handheld device is a computer small enough to hold and operate in hand. Mobile devices are typically battery-powered and possess a flat-panel display and one or more built-in input devices, such as a touchscreen or keypad. Mod ...

and can be integrated with

e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

systems using the Ceros e-commerce SDK. Ceros' platform

analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data sc ...

mechanism works in real-time and reports engagement metrics.

Investment history

Founded by

Brian Alvey Brian Alvey (born March 6, 1970, in Falls Church, Virginia) is an American serial entrepreneur, programmer, designer and blogger. He grew up in Brooklyn and now lives in San Francisco where he is the CTO of Automattic's WordPress VIP Platform. ...

in 2007 as Crowd Fusion, the company acquired London-based Ceros in 2012 and assumed the acquired company's name. CEO of the acquired company, Simon Berg, became the CEO of the newly combined entity. Crowd Fusion initially raised $3 million from Velocity Interactive Group (now Fuse Capital),

Greycroft Partners Greycroft LP is an American venture capital firm. It manages over $3 billion in capital with investments in companies such as Bird, Bumble, HuffPost, Goop, Scopely, The RealReal, and Venmo. Greycroft was founded in 2006 by Alan Patricof, Dan ...

and

Marc Andreessen Marc Lowell Andreessen ( ; born July 9, 1971) is an American businessman and former software engineer. He is the co-author of Mosaic, the first widely used web browser with a graphical user interface; co-founder of Netscape; and co-founder and ...

. Having won customers such as ShopBazaar, Mini,

Stella McCartney Stella Nina McCartney (born 13 September 1971) is an English fashion designer. She is a daughter of English singer-songwriter Paul McCartney and American photographer and animals rights activist Linda McCartney. Like her parents, McCartney is ...

Frette Frette ( ) is an Italian textile company that manufactures bed and bath linens. Established in Grenoble, France, in 1860, it was relocated to Concorezzo, Italy, five years later. Their headquarters are currently in Monza, Italy. , the compan ...

Moncler Moncler S.p.A. is an Italian luxury fashion brand specialized in ready-to-wear outerwear headquartered in Milan, Italy. Its core branding includes the Rooster#Terminology, cockerel, "M" monogram, felt appliqué badge, crossed skis and cartoon duc ...

Urban Outfitters Urban Outfitters, Inc. (URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the United States, the United Kingdom, Canada, select Western European countries, Poland, the United Arab Em ...

, Tourneau,

Peugeot Peugeot (, , ) is a French automobile brand owned by Stellantis. The family business that preceded the current Peugeot companies was established in 1810, making it the oldest car company in the world. On 20 November 1858, Émile Peugeot applie ...

, Habitat, Monsoon and

Virgin Atlantic Virgin Atlantic, a trading name of Virgin Atlantic Airways Limited and Virgin Atlantic International Limited, is a British airline with its head office in Crawley, West Sussex, England. The airline was established in 1984 as British Atlantic A ...

in its first year, the company attracted a further $6.2 million investment from Greycroft, Sigma Prime and Starvest Partners in March 2014. In 2020, Ceros raised $100 million led by Sumeru Equity Partners along with its existing investors.

References

External links

Ceros
Content management systems {{cms-software-stub