Cerebos Pacific Limited (CPL) was a company that sold health supplements,

food Food is any substance consumed by an organism for Nutrient, nutritional support. Food is usually of plant, animal, or Fungus, fungal origin and contains essential nutrients such as carbohydrates, fats, protein (nutrient), proteins, vitamins, ...

and

coffee Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...

products across the Asia-Pacific region. In 2018,

Kraft Heinz The Kraft Heinz Company (KHC), commonly known as Kraft Heinz (), is an American multinational food company formed by the merger of Kraft Foods Group, Inc. and the H.J. Heinz Company co-headquartered in Chicago and Pittsburgh. Kraft Heinz is t ...

acquired Cerebos from Japan's

Suntory Holdings (commonly referred to as simply Suntory) is a Japanese multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan, and makes Japanese whisky. ...

History

Cerebos Pacific Limited traces its name back to 1892, when George Weddell decided to mix

calcium phosphate The term calcium phosphate refers to a family of materials and minerals containing calcium ions (Ca2+) together with inorganic phosphate anions. Some so-called calcium phosphates contain oxide and hydroxide as well. Calcium phosphates are white ...

with salt and invented dry-pouring

salt In common usage, salt is a mineral composed primarily of sodium chloride (NaCl). When used in food, especially in granulated form, it is more formally called table salt. In the form of a natural crystalline mineral, salt is also known as r ...

. The brand name '

Cerebos Cerebos is a brand of salt and, more recently, of other flavourings and nutritional supplements. Ownership of Cerebos brand is divided between Kraft Heinz in Asia Pacific, Australia and New Zealand, Premier Foods in UK, K+S in Western Europe, a ...

' was derived from ' Ceres' for the Roman goddess of wheat harvest, and 'os' from the French word for 'bone.' Cerebos subsequently grew to include a wide range of food products. It acquired Brand & Company in 1959 and later acquired

Rank Hovis McDougall RHM plc, formerly Rank Hovis McDougall, was a United Kingdom food business. The company owned numerous brands, particularly for flour, where its core business started, and for consumer food products. It was listed on the London Stock Exchange and ...

(RHM) in 1968. In 1981, Cerebos Pacific Limited was formed, and in 1982 it acquired all RHM subsidiaries in the Asia-Pacific region.Malaysia Productivity Corporation
Analysis of the Business Transformation of Organisations through Innovation.
Retrieved June 2, 2015. Suntory Holdings later purchased RHM shares in Cerebos Pacific Limited in 1990. In 2012, Cerebos was delisted from SGX and became a wholly owned subsidiary of Suntory until 2018, when its food and coffee division (including the Cerebos brand name in the Asia-Pacific region) was acquired by the

Kraft Heinz Company The Kraft Heinz Company (KHC), commonly known as Kraft Heinz (), is an American multinational food company formed by the merger of Kraft Foods Group, Inc. and the H.J. Heinz Company co-headquartered in Chicago and Pittsburgh. Kraft Heinz is t ...

. Suntory subsequently moved the health supplements division (now under Brand's brand name) to

Yeo Hiap Seng Yeo Hiap Seng Limited ( zh, t=楊協成, s=杨协成, p=Yáng Xiéchéng, poj=Iûⁿ Hia̍p-sêng, Commonly known as Yeo's) is a Singaporean beverage company. It operates as an investment holding company as well as a drink manufacturer in Sing ...

Pte. Ltd., and CPL was deregistered from the company register of Singapore.

Beginnings (1820s - 1920s)

Eastward expansion (1948 - 1967)

Consolidation and growth (1968 - 1997)

Growth and Kraft Heinz acquisition (1998 - 2018)

Divisions

Health Supplement Division

In Asia, the Health Supplement Division managed Brand's liquid and tablet product ranges for consumers’ health and wellness needs. Other Brain-to-Body Wellness brands include Xu Pei and Hua Tuo. Skin and Beauty Wellness brands. Each of these brands had a wide range of products targeted at different segments. This division was not included in the Kraft Heinz acquisition and instead moved by Suntory to Suntory Beverage & Food Asia Pte. Ltd..

Food & Coffee Division

In Australasia, Cerebos was a sauce, spice and coffee manufacturing organization. Based in Australia, the Food & Coffee Division products included gravies, sauces, pickles, herbs and spices, salt, pepper, food mixes, desserts and toppings, drinks and coffee marketed under brand names including Gravox, Fountain, Saxa and Gregg's. Cerebos’ coffee products include a variety of fresh coffee and instant coffees, sold under brand names such as Robert Harris, Mocopan, Toby's Estate, Caffe L’affare and Gregg's. Kraft Heinz acquired the instant coffee division and Suntory retained the fresh coffee division which became Suntory Coffee Australia.

References

External links

{{commons category-inline 1981 establishments in Singapore 2018 disestablishments in Singapore Food and drink companies established in 1981 Food and drink companies disestablished in 2018 Food and drink companies of Singapore Kraft Heinz